Available to hire
Hi, I’m Sylvie Nguyen. I am a creative Social Media Manager with a strong eye for beauty and lifestyle trends, experienced in producing on-brand social media content that aligns with brand aesthetics. I excel in crafting engaging visuals and copy, building content calendars, and ensuring consistent storytelling across platforms. I am detail-oriented, reliable, and adaptable to remote, fast-paced environments, fluent in English and French, and currently intensively learning German to deepen my cultural fluency and professional integration in the Swiss market.
Throughout my career, I have managed end-to-end Go-To-Market strategies, from user flow design to cross-functional implementation, resulting in increased product adoption and user growth. I collaborate closely with founders and operational managers to plan and execute product positioning, messaging, and launch materials, driving adoption and engagement among target user groups. I am passionate about leveraging data-driven insights and trend-driven content strategies to achieve remarkable growth in social impressions and user engagement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
German
Beginner
Vietnamese
Beginner
Work Experience
Product Marketing Manager at Fave | B2C Mobile App & SaaS Music Tech Startup, USA & Dietikon (Remote)
December 31, 2024 - August 14, 2025Managed end-to-end go-to-market strategies, from user flow design to cross-functional implementation, resulting in increased product adoption and user growth. Created and executed content release timelines for social media and product campaigns ensuring consistent storytelling and alignment with brand style, launch milestones, and platform best practices. Conducted in-depth user behavior and KPI analyses to produce monthly reports with insights driving data-informed decisions. Designed and optimized on-brand visual and written content to boost engagement aligning with beauty, lifestyle, and emerging market trends. Successfully drove revenue scale from €1.5M to €4M through high-impact strategic programs and operational efficiencies. Achieved 265% daily active user growth by aligning content strategy with user engagement metrics and analytics-driven optimizations. Achieved a 300% increase in social impressions through trend-driven content strategies, community activation, and key per
Senior Program Manager at Construction Company, Brie, France
February 28, 2019 - August 14, 2025Directed program planning for over simultaneous construction and logistics projects with a portfolio exceeding €4M. Managed budgets, led a team of 40+ members ensuring timely execution and meeting all client specifications. Supervised logistics, resource planning, and market strategy implementation to improve service delivery and increase revenue streams. Managed project financials, ensuring fiscal responsibility and reducing operational overhead by optimizing project billing processes, with a strong focus on accounting practices. Increased overall project profitability by 22% year-over-year through implementation of forecasting models, improved resource allocation, and streamlining of logistics and billing workflows across multiple programs.
Project Manager at Construction Company, Brie, France
December 31, 2014 - August 14, 2025Directed program management for multiple simultaneous construction and logistics projects, focusing on critical path planning, technology implementation, and full project lifecycle oversight from business strategy to on-site execution. Led cross-functional team coordination reducing project delays by 30% and improving operational visibility across departments. Directed financial operations including forecasting, budgeting, and resource allocation to enhance profitability and revenue growth. Delivered persuasive strategic presentations to executive-level clients securing long-term contracts and boosting partner satisfaction.
Product Marketing Manager (Volunteering) at Sparkable | Non-profit Social Platform Organization, Zurich
August 1, 2025 - PresentCollaborated with the founder and operations manager to plan and execute the go-to-market strategy for a new no-code app. Developed product positioning, messaging, and launch materials to drive adoption and engagement among target user groups. Coordinated cross-functional efforts between design, development, and outreach teams ensuring smooth app launch with limited resources. Engaged with users to gather feedback, assist with posts, and refine messaging to improve community participation and product adoption.
Product Marketing Manager at Fave | B2C Mobile App & SaaS Music Tech Startup, USA & Dietikon (Remote)
December 31, 2024 - August 14, 2025Led Go-To-Market (GTM) strategies from user flow design to cross-functional implementation, increasing product adoption and user growth. Created and executed content release timelines for social media and product campaigns, ensuring consistent storytelling and alignment with brand style and platform best practices. Performed in-depth user behavior and KPI analyses producing monthly reports with insights driving data-informed decisions. Developed and optimized on-brand visual and written content to boost engagement, aligned with beauty, lifestyle, and emerging market trends.
Product Marketing Manager (Volunteering) at Sparkable | Non-profit Social Platform Organization, Zurich
August 1, 2025 - PresentCollaborated with founder and operations manager to plan and execute GTM strategy for a no-code app built for a non-profit platform. Developed product positioning, messaging, and launch materials to drive adoption and engagement among target users. Coordinated cross-functional efforts across design, development, and outreach teams to ensure smooth app launch with limited resources. Engaged with users to gather feedback, assisted with posts, and refined messaging to improve community participation and product adoption.
Head of Program & Operations at Général Management de Construction | Construction Company, Brie, France
October 31, 2022 - August 14, 2025Directed program planning for multiple simultaneous construction and logistics projects with a portfolio over €4M. Managed budgets and led a team of 40+ members ensuring timely execution and client specification adherence. Supervised logistics, resource planning, and market strategy implementations to improve service delivery and increase revenue streams. Managed project financials including forecasting, budgeting, and resource allocation to boost profitability and revenue growth. Increased project profitability by 22% year-over-year through improved forecasting models, resource allocation, and streamlined workflows.
Senior Program Manager at Général Management de Construction | Construction Company, Brie, France
February 28, 2019 - August 14, 2025Orchestrated and delivered multiple projects managing budgets and leading teams exceeding 40 members. Managed logistics, resource planning, and strategic market implementations improving service delivery and revenue streams. Developed forecasting models and enhanced accounting practices reducing operational overhead and improving project profitability by 22% year-over-year.
Project Manager at Général Management de Construction | Construction Company, Brie, France
December 31, 2014 - August 14, 2025Managed end-to-end RFP and proposal processes including supplier and subcontractor negotiation and technical proposal writing. Improved project visibility and alignment using performance tracking dashboards and KPI-driven roadmaps. Reduced project delivery delays by 30% by streamlining RFP processes, integrating digital workflows, and improving cross-team coordination with suppliers and subcontractors.
Education
Bachelor of Business Administration at Tulane University, New Orleans, U.S.A.
January 1, 2006 - January 1, 2010Master in Project Management & Architectural Design CAD at EDAIC, Villeurbanne, France
January 1, 2015 - December 31, 2015Product Management Certificate at Datlin, Paris, France
January 1, 2023 - December 31, 2023Bachelor of Business Administration, Major in Finance at Tulane University, New Orleans, USA
January 1, 2006 - January 1, 2010Master in Project Management & Architectural Design CAD at EDAIC, Villeurbanne, France
January 1, 2013 - January 1, 2015Qualifications
Build a Roadmap, Agile Project Management, SCRUM Team Management
January 1, 2023 - December 31, 2023SEO, Generative AI for Digital Marketers, CRM, Marketing Automation
January 1, 2024 - December 31, 2025Google Analytics, GA4 Data Report
January 1, 2024 - December 31, 2025Coding for Beginners - Introduction to Python
January 1, 2023 - December 31, 2023Intensive German Courses (A1-A2, improving)
January 1, 2022 - October 31, 2025Executive Career Coaching Program
April 1, 2025 - October 31, 2025Product Management Certificate
January 1, 2023 - August 14, 2025Executive Career Coaching Program
April 1, 2025 - August 14, 2025Intensive German Courses
January 1, 2022 - December 31, 2023Intensive German Courses
July 1, 2025 - October 31, 2025Intensive Product Bootcamp
March 1, 2023 - October 31, 2023Build a Roadmap, Agile Project Management, SCRUM Team Management
January 1, 2023 - August 14, 2025SEO, Generative AI for Digital Marketers, CRM, Marketing Automation
January 1, 2024 - December 31, 2025Google Analytics, GA4 Data Report
January 1, 2024 - December 31, 2025Industry Experience
Software & Internet, Media & Entertainment, Non-Profit Organization, Professional Services, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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