Available to hire
I am a highly organized, solutions-oriented professional with natural problem-solving skills, a can-do attitude and strong negotiation abilities. Having worked in sales and customer-oriented roles across several countries, I bring excellent interpersonal and client-service skills, a knack for maintaining sustainable relationships, and the ability to manage multiple tasks under pressure. I am comfortable working in dynamic, multicultural environments and I strongly value a systems perspective and data-driven decision making. I am passionately curious and always eager to learn more about programmatic buying, demand-side platforms, ad exchanges, and data-driven marketing, while leveraging my analytical background to drive revenue growth and customer satisfaction.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bulgarian
Fluent
Work Experience
Programmatic ABM Campaign Manager at B2B Media Group
June 1, 2025 - October 10, 2025Responsible for day-to-day execution, delivery and management of client Programmatic engagements across EMEA, APAC and AMER markets, utilizing platforms such as The Trade Desk, Ad Form, DV360, and other DSPs. Develop contextual, behavioural, demographic and audience strategies for display and ABM campaigns; monitor KPIs (CTR, Viewability, Completion Rate, Conversions) and optimize under-performance; collaborate with sales and platform developers to improve the B2B IQ platform; deliver weekly/bi-weekly insights and ensure high-quality client service.
Programmatic ABM Campaign Manager at B2B Media Group
June 1, 2025 - October 10, 2025Led day-to-day execution and management of client programmatic engagements across EMEA/APAC/AMER using DSPs (The Trade Desk, DV360, etc.), monitored KPIs (CTR, viewability, conversions), created contextual/behavioral/audience strategies across display, mobile, social and video, and provided regular performance insights and platform feature feedback.
Performance -marketing manager at WOW TEA
October 1, 2019 - October 10, 2025Created and executed digital marketing strategies to drive traffic and conversions across multi-national sites; launched and optimized campaigns on Facebook, Instagram and Google Ads across multiple countries; implemented segmented remarketing and dynamic remarketing; managed budgets, tracked performance, and ensured campaign ROI.
Performance Marketing Manager at WOW TEA
October 1, 2019 - October 10, 2025Created and executed cross-market digital marketing strategies; managed campaigns on Facebook, Instagram and Google across multiple countries; implemented segmented remarketing and dynamic ads; optimized budgets and tracking; collaborated with multi-cultural teams.
Performance Marketing Manager at WOW TEA
October 1, 2019 - August 14, 2025Created and executed digital marketing strategies to increase revenue across multinational websites. Managed Facebook, Instagram, and Google AdWords campaigns, focusing on optimization, segmented remarketing, budget management, and KPI achievement. Implemented tracking and analytics tools such as Google Tag Manager, Google Analytics, and Facebook Pixels. Coordinated with influencers and managed a team of copywriters, designers, and developers to improve marketing content and campaign performance.
Programmatic ABM Campaign Manager at B2B Media Group
October 1, 2019 - PresentManaged day-to-day execution, delivery, and management of clients' Programmatic engagements utilizing various DSPs and DMP platforms. Focused on ABM marketing and programmatic campaigns across global markets including EMEA, APAC, and AMER. Responsibilities included KPI monitoring, campaign optimization, audience strategy creation, reporting, and collaboration with platform developers to improve the B2B IQ Campaign Delivery Platform. Worked closely with sales teams and clients to ensure exceptional service and campaign success.
Performance Marketing Manager at WOW TEA
October 1, 2019 - August 14, 2025Led digital marketing strategies to drive revenue growth via traffic and conversions across multinational websites. Managed campaigns on Facebook, Instagram, and Google AdWords optimizing for KPIs like CTR and CPA. Implemented segmented and dynamic remarketing, budget allocation, pixel and tag management with Google Tag Manager, and liaised with influencers. Collaborated with cross-functional teams for content translation and created analytical reports to improve campaign effectiveness.
Programmatic ABM Campaign Manager at B2B Media Group
October 1, 2019 - PresentPlaying a key role in the execution, delivery, and management of clients' programmatic campaigns across EMEA, APAC, and AMER markets, utilizing various DSPs such as The Trade Desk and DV360. Responsibilities include monitoring KPIs like CTR, Account Coverage, and Conversions, creating audience strategies, optimizing campaigns, liaising with platform developers, managing platform commercial success, and delivering insight reports. Supporting over 500 B2B companies worldwide with data-driven marketing and sales solutions leveraging a large global database.
Senior Programmatic Native Media Buyer at Dalia Media Group
April 1, 2019 - October 10, 2025Development and execution of digital marketing strategies to drive traffic and conversions across company websites; managed programmatic and native campaigns via networks like Taboola, Outbrain, Yahoo Gemini, Snapchat; oversaw monthly budgets up to $1,000,000; collaborated with editors and AdOps to maximize performance.
Senior Programmatic Native Media Buyer at Dalia Media Group
April 1, 2019 - October 10, 2025Developed and executed digital marketing strategies to drive traffic and conversions; launched programmatic/native campaigns on Taboola, Outbrain, Yahoo Gemini, Snapchat; managed monthly media budget up to $1,000,000; analyzed performance to optimize ROI.
Senior Programmatic Native Media Buyer at Dalia Media Group
April 1, 2019 - August 14, 2025Developed and executed digital marketing strategies to drive traffic and conversions on company websites using programmatic and native media buying platforms like Taboola, Outbrain, and Yahoo Gemini. Managed a monthly media budget of up to $1,000,000, optimizing campaigns for better ROI and user acquisition. Collaborated with editorial and ad operations teams for campaign performance and handled reporting and analytics using Google Analytics and Clicky.
Senior Programmatic Native Media Buyer at Dalia Media Group
April 1, 2019 - August 14, 2025Developed and executed media buying campaigns on programmatic and native platforms including Taboola, Outbrain, and Yahoo Gemini managing budgets up to $1,000,000 monthly. Engaged in campaign optimization for ROI, analyzing KPIs such as CTR and Pageviews, collaborating with editorial and ad operations teams, testing creative assets and landing pages, and overseeing ad trafficking. Applied consumer data analysis and reporting to grow company reach and maintain relationships with account managers and platforms.
Film Director and Producer at Brain Donors Creative Studio Ltd
August 31, 2018 - October 10, 2025Founded a creative studio and produced/directed an independent fantasy drama film, 'Squaring the Circle'; led creative development, production management and post-production activities during a personal sabbatical period.
Film Director and Producer at Brain Donors Creative Studio Ltd
August 1, 2018 - October 10, 2025Directed and produced the independent fantasy drama film 'Squaring the Circle' during a personal sabbatical; assembled a crew of young filmmakers, oversaw script, casting, production and post-production; demonstrated leadership and creative direction across all phases.
Film Director and Producer at Brain Donors Creative Studio Ltd
August 1, 2018 - August 14, 2025Founded and led a creative studio producing an independent fantasy drama film 'Squaring the Circle'. Responsibilities included producing, writing, and directing the film and managing a crew of film enthusiasts.
Film Director and Producer at Brain Donors Creative Studio Ltd
August 1, 2018 - August 14, 2025Founded an independent creative film studio producing, writing, and directing an independent fantasy drama film titled 'Squaring the Circle'. Managed creative processes during a personal sabbatical period, including team leadership and project development.
Programmatic Account Executive at Mindshare Worldwide
May 1, 2016 - October 10, 2025Delivered day-to-day execution, delivery and coordination of client programmatic engagements across UK, Ireland, Germany and Austria; managed campaigns on ULTRA and multiple DSPs; monitored KPIs and presented end-of-campaign insights; liaised with publishers and data providers to optimize trading desk performance.
Programmatic Account Executive at Mindshare Worldwide
May 1, 2016 - October 10, 2025Managed UK, Irish, German and Austrian campaigns on ULTRA; set up campaigns on multiple DSPs (The Trade Desk, Turn, Tube Mogul, Byyd, AppNexus); monitored KPIs and provided performance insights to planners and clients; maintained client service.
Programmatic Account Executive at Mindshare Worldwide London
May 1, 2016 - August 14, 2025Managed client programmatic campaigns across UK, Ireland, Germany, and Austria using multiple DSP platforms. Responsibilities included campaign setup, KPI monitoring, optimization, strategy creation across various digital channels, reporting, and regular communication with platform support teams. Focused on delivering high client service and maintaining publisher relationships.
Programmatic Account Executive at Mindshare Worldwide London
May 1, 2016 - August 14, 2025Managed programmatic campaigns for major markets including UK, Ireland, Germany, and Austria using various DSPs such as The Trade Desk and AppNexus. Accountable for KPI monitoring (Nielsen DAR, Viewability Rate, CTR), creating audience strategies, PMP deal management, optimization, and campaign reporting. Maintained client service excellence and fostered relationships with publishers and platform support.
Programmatic Intern at Mindshare Worldwide
August 1, 2015 - October 10, 2025Assisted in campaign setup on ULTRA, performed KPI monitoring, contributed to audience strategy, and supported optimization and reporting to planning teams.
Programmatic Intern at Mindshare Worldwide
August 1, 2015 - October 10, 2025Assisted in campaign setup on ULTRA; supported optimization, reporting and stakeholder communication; contributed to trading desk operations and performance analysis.
Programmatic Intern at Mindshare Worldwide London
August 1, 2015 - August 14, 2025Supported campaign management tasks including campaign setup on ULTRA using multiple DSPs, KPI monitoring, audience strategy creation, optimization, whitelisting/blacklisting, reporting, and coordination between agency teams to ensure smooth delivery.
Planner at Publicis Worldwide Sofia
December 5, 2014 - October 10, 2025Participated in research and development of integrated ad strategy and creative briefs; liaised with clients to translate business problems into actionable advertising strategies; supported creative and account teams.
Planner at Publicis Worldwide Sofia
December 5, 2014 - October 10, 2025Participated in research and development of integrated ad strategy and creative briefs for Provident Financial PLC; briefed creative teams; analyzed data to evaluate campaign effectiveness.
Planner at Publicis Worldwide Sofia
December 5, 2014 - August 14, 2025Contributed to research and development of integrated advertising strategies and creative briefs for clients such as Provident Financial PLC and Nestle. Involved in product research, market analysis, strategy formulation, briefing creative teams, and evaluating campaign effectiveness.
Copywriter at Noble Graphics / TBWA Affiliate Partner
September 1, 2014 - October 10, 2025Created fully integrated ad concepts and copy; collaborated with art directors, designers and clients; contributed to multiple campaigns for brands including FOX, Philip Morris, Telenor and others; oversaw ad campaigns through production.
Copywriter at Noble Graphics / TBWA Affiliate Partner
September 1, 2014 - October 10, 2025Developed creative ideas and copy for campaigns; assisted production; collaborated with art directors; oversaw ad campaigns through production.
Copywriter at Noble Graphics / TBWA Affiliate Partner
September 1, 2014 - August 14, 2025Created integrated ad strategies, branding, promotions, and digital marketing campaigns for notable clients including FOX, Philip Morris, and Telenor. Responsibilities covered concept development, client liaison, copywriting, proofreading, managing production stages, and staying current on cultural trends.
Front Desk Receptionist at Best Western Shaftsbury Kensington
May 1, 2014 - October 10, 2025Promoted hotel services, handled reservations, cash handling, and administrative duties in a high-traffic, customer-focused environment.
Front Desk Receptionist at Best Western Shaftsbury Kensington
May 1, 2014 - October 10, 2025Handled reservations, promoted hotel services, performed cashiering and administrative tasks in a client-focused environment.
Front Desk Receptionist at Best Western Shaftsbury Kensington
May 1, 2014 - August 14, 2025Managed guest services including reservations, cashier duties, mail handling, phone answering, appointment scheduling, and providing administrative support in a busy hotel environment.
Customer Service Assistant at Sloane Square Hotel Ltd.
July 1, 2009 - October 10, 2025Provided exceptional service to high-profile guests; supported on-site operations and promotional activities; maintained guest satisfaction in a high-pressure setting.
Customer Service Assistant at Sloane Square Hotel Ltd.
July 1, 2009 - October 10, 2025Provided high-level service to guests; assisted in promotions; supported marketing tasks.
Customer Service Assistant at Sloane Square Hotel Ltd.
July 1, 2009 - August 14, 2025Provided exceptional service to high-profile guests, responded to customer requests, collaborated with staff to ensure fast service, and assisted in marketing promotions.
Corporate Sales Representative at Henkel AG & Company, KGaA
December 31, 2008 - October 10, 2025Managed and developed major regional customers; drove sales growth, in-store presence, and promotions; built and maintained relationships with national accounts and wholesalers.
Corporate Sales Representative at Henkel AG & Company, KGaA
December 1, 2008 - October 10, 2025Managed major customers in northeast Bulgaria; achieved turnover targets; built retailer relationships and coordinated promotions.
Corporate Sales Representative at Henkel AG & Company, KGaA
December 1, 2008 - August 14, 2025Managed and developed key accounts in northeast Bulgaria including wholesalers and retail outlets. Responsible for sales targets, in-store presence, client networking, promotion coordination, and comprehensive reporting.
Sales Representative at Georgievi Brothers
December 1, 2007 - October 10, 2025Developed client relationships, expanded regional coverage, and delivered professional service to wholesalers and developers.
Sales Representative at Georgievi Brothers
December 1, 2007 - October 10, 2025Developed client relationships; expanded coverage in Varna region; supported sales initiatives.
Sales Representative at Georgievi Brothers
December 1, 2007 - August 14, 2025Built client relationships, covered major regional customers, liaised with third parties, and developed new sales opportunities within wholesalers and construction developers.
Retail Merchandiser at Target Corporation
October 1, 2006 - October 10, 2025Collaborated with buyers and merchandisers to plan product ranges; managed stock levels, promotions, and financial presentations.
Retail Merchandiser at Target Corporation
October 1, 2006 - October 10, 2025Planned product ranges with buyers; managed stock distribution; analyzed sales and profitability; presented to senior managers.
Retail Merchandiser at Target Corporation
October 1, 2006 - August 14, 2025Planned product ranges with buyers, negotiated with suppliers, managed stock levels and promotions, and made sales performance presentations.
Education
Bachelor of Arts (BA) in Creative Advertising Strategy at University of the Arts London
January 1, 2009 - January 1, 2012Bachelor of Science (BSc) in Economics at University of Economics Varna
January 1, 2002 - January 1, 2006High School Diploma (A Level) in Banking and Insurance Affairs at Vocational High School of Economics Varna
January 1, 1997 - January 1, 2002Bachelor of Arts (BA) in Creative Advertising Strategy at University of the Arts London
January 1, 2009 - January 1, 2012Bachelor of Science (BSc) in Economics at University of Economics Varna
January 1, 2002 - January 1, 2006High School Diploma (A Level) in Banking and Insurance Affairs at Vocational High School of Economics Varna
January 1, 1997 - January 1, 2002BA in Creative Advertising Strategy at University of the Arts London
January 1, 2009 - January 1, 2012BSc in Economics at University of Economics Varna
January 1, 2002 - January 1, 2006High School Diploma (A Level) in Banking and Insurance Affairs at Vocational High School of Economics Varna
January 1, 1997 - January 1, 2002Bachelor of Arts (BA) in Creative Advertising Strategy at University of the Arts London
January 1, 2009 - December 31, 2012Bachelor of Science (BSc) in Economics at University of Economics Varna
January 1, 2002 - December 31, 2006High School Diploma (A Level) in Banking and Insurance Affairs at Vocational High School of Economics Varna
January 1, 1997 - December 31, 2002Qualifications
The Trade Desk Trading Academy Certified (Professional, Practitioner, Specialist & Strategist)
January 11, 2030 - August 14, 2025GOLD Programmatic Certification by the Adobe Advertising Certification Program (TubeMogul Academy)
January 11, 2030 - August 14, 2025Google Ads Display Certification
January 11, 2030 - August 14, 2025Google Ads Video Certification
January 11, 2030 - August 14, 2025Google Ads Search Certification
January 11, 2030 - August 14, 2025Google Ads Fundamentals Certification
January 11, 2030 - August 14, 2025Google Analytics Academy Certifications
January 11, 2030 - August 14, 2025The Trade Desk Trading Academy Certified (Professional, Practitioner, Specialist & Strategist)
January 11, 2030 - August 14, 2025GOLD Programmatic Certification by the Adobe Advertising Certification Program (TubeMogul Academy)
January 11, 2030 - August 14, 2025Google Ads Display Certification
January 11, 2030 - August 14, 2025Google Ads Video Certification
January 11, 2030 - August 14, 2025Google Ads Search Certification
January 11, 2030 - August 14, 2025Google Ads Fundamentals Certification
January 11, 2030 - August 14, 2025Google Analytics Academy Certification
January 11, 2030 - August 14, 2025The Trade Desk's Trading Academy Certified (Professional, Practitioner, Specialist & Strategist)
January 11, 2030 - October 10, 2025GOLD Programmatic certification by the Adobe Advertising Certification Program (TubeMogul Academy)
January 11, 2030 - October 10, 2025Google Ads Display Certification
January 11, 2030 - October 10, 2025Google Ads Video Certification
January 11, 2030 - October 10, 2025Google Ads Search Certification
January 11, 2030 - October 10, 2025Google Ads Fundamentals Certification
January 11, 2030 - October 10, 2025Google Analytics Certification
January 11, 2030 - October 10, 2025The Trade Desk Trading Academy Certified (Professional, Practitioner, Specialist & Strategist)
January 11, 2030 - October 10, 2025GOLD Programmatic certification by the Adobe Advertising Certification Program (TubeMogul Academy)
January 11, 2030 - October 10, 2025Google Ads Display Certification
January 11, 2030 - October 10, 2025Google Ads Video Certification
January 11, 2030 - October 10, 2025Google Ads Search Certification
January 11, 2030 - October 10, 2025Google Ads Fundamentals Certification
January 11, 2030 - October 10, 2025Google Analytics Certification
January 11, 2030 - October 10, 2025Industry Experience
Media & Entertainment, Retail, Financial Services, Professional Services, Software & Internet, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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