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Hi, I am Mónica, a data-driven digital marketing professional with over 7 years of experience in leading acquisition and growth strategies for B2B and B2C brands, primarily in tech, e-commerce, and consumer goods. I excel in SEO/SEM, paid media, content marketing, and conversion optimization, always aiming to drive tangible revenue growth. I enjoy collaborating with global teams and aligning marketing execution with commercial goals. I am passionate about leveraging analytics to optimize marketing performance and improve ROI. My background includes managing multifaceted digital projects and campaigns, developing user journey strategies, and building insights dashboards that integrate various marketing data sources. I'm currently expanding my expertise with continuous education in digital transformation and marketing technology.…Hi, I am Mónica, a data-driven digital marketing professional with over 7 years of experience in leading acquisition and growth strategies for B2B and B2C brands, primarily in tech, e-commerce, and consumer goods. I excel in SEO/SEM, paid media, content marketing, and conversion optimization, always aiming to drive tangible revenue growth. I enjoy collaborating with global teams and aligning marketing execution with commercial goals. I am passionate about leveraging analytics to optimize marketing performance and improve ROI. My background includes managing multifaceted digital projects and campaigns, developing user journey strategies, and building insights dashboards that integrate various marketing data sources. I'm currently expanding my expertise with continuous education in digital transformation and marketing technology.

Mónica Rocío Pivaral Morán

Project Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I am Mónica, a data-driven digital marketing professional with over 7 years of experience in leading acquisition and growth strategies for B2B and B2C brands, primarily in tech, e-commerce, and consumer goods. I excel in SEO/SEM, paid media, content marketing, and conversion optimization, always aiming to drive tangible revenue growth. I enjoy collaborating with global teams and aligning marketing execution with commercial goals. I am passionate about leveraging analytics to optimize marketing performance and improve ROI. My background includes managing multifaceted digital projects and campaigns, developing user journey strategies, and building insights dashboards that integrate various marketing data sources. I'm currently expanding my expertise with continuous education in digital transformation and marketing technology.…Hi, I am Mónica, a data-driven digital marketing professional with over 7 years of experience in leading acquisition and growth strategies for B2B and B2C brands, primarily in tech, e-commerce, and consumer goods. I excel in SEO/SEM, paid media, content marketing, and conversion optimization, always aiming to drive tangible revenue growth. I enjoy collaborating with global teams and aligning marketing execution with commercial goals. I am passionate about leveraging analytics to optimize marketing performance and improve ROI. My background includes managing multifaceted digital projects and campaigns, developing user journey strategies, and building insights dashboards that integrate various marketing data sources. I'm currently expanding my expertise with continuous education in digital transformation and marketing technology.

Available to hire

Hi, I am Mónica, a data-driven digital marketing professional with over 7 years of experience in leading acquisition and growth strategies for B2B and B2C brands, primarily in tech, e-commerce, and consumer goods. I excel in SEO/SEM, paid media, content marketing, and conversion optimization, always aiming to drive tangible revenue growth. I enjoy collaborating with global teams and aligning marketing execution with commercial goals.

I am passionate about leveraging analytics to optimize marketing performance and improve ROI. My background includes managing multifaceted digital projects and campaigns, developing user journey strategies, and building insights dashboards that integrate various marketing data sources. I’m currently expanding my expertise with continuous education in digital transformation and marketing technology.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Beginner

Work Experience

Community Manager at Guava (Content Creation Agency)

May 1, 2025 - Present

Manage REF Guayaquil's social media presence on LinkedIn and Instagram. Create and schedule posts, write newsletters, and edit magazine content.

Digital Project Manager at Webmefy (Shopify Plus Partners & Klaviyo Masters)

March 1, 2025 - August 14, 2025

Led a team of 9 specialists in CRO, SEO, Paid Media, and Email Marketing across 13 projects. Developed go-to-market and user journey strategies for a music D2C launch, exceeding forecasts by 11%. Redesigned customer account UX for a baby food brand. Achieved 131% sales growth for a cosmetics brand in 6 months. Built B2B channel for healthy food subscription increasing B2C sales by 16%. Improved sales by optimizing UX on Shopify for retail and fragrance brands. Created 7 Looker Studio dashboards and managed GTM setups for 30+ accounts as the agency's data accuracy expert.

Digital Marketing Manager at Digital 360 Degrees

May 1, 2023 - August 14, 2025

Led a team of 3+ to execute omnichannel campaigns aligned with client KPIs. Designed and implemented B2B acquisition strategies boosting conversion rates by 20%. Used web scraping tools to analyze over 10,000 competitor products to enhance pricing strategies and market positioning.

Founder – Chief Marketing Officer at Dreamland Jewelry (Jewelry E-commerce)

May 1, 2024 - August 14, 2025

Built a profitable Shopify store achieving profitability in 3 months and generating $18,580 in first-year sales. Increased basket size by 22% and retention by 28% using data-driven CRM and marketing strategies. Achieved a 7% conversion rate via SEO, SEM, and social media campaigns with 15K followers across platforms.

Project Manager at Beneficio de Arroz San Luis (Consumer Goods)

November 1, 2020 - August 14, 2025

Launched the first company website, increasing inbound leads by 40%. Negotiated supplier contracts for 900-ton bi-monthly imports from the U.S., saving $500,000 through strategic partnerships. Led a full rebranding process including logo and brand guidelines.

Junior Project Manager at Beneficio de Arroz San Luis

December 1, 2017 - August 14, 2025

Collaborated with the Board of Directors to create a strategic plan generating $1M in new business opportunities. Reduced legal and operational costs by 25% through feasibility studies.

Intellectual Property Paralegal at Palacios & Asoc. Sercomi (Multinational Law Firm)

November 1, 2016 - August 14, 2025

Filed over 200 patent applications for major clients including Novartis, Pfizer, and Colgate. Coordinated with international law firms in Central America.

Community Manager at Guava (Content Creation Agency)

May 1, 2025 - Present

Manage REF Guayaquil’s social media presence on LinkedIn and Instagram. Create and schedule posts, write newsletters, and edit magazine content.

Digital Project Manager at Webmefy (Shopify Plus Partners & Klaviyo Masters)

March 1, 2025 - August 14, 2025

Led a team of 9 specialists across CRO, SEO, Paid Media, and Email Marketing in 13 projects. Defined go-to-market and user journey strategies for a music D2C launch, exceeding forecasts by 11%. Redesigned customer accounts for a baby food brand improving UX. Drove 131% sales growth for a cosmetics brand and built B2B channels for healthy food subscriptions increasing sales. Created Looker Studio dashboards integrating multi-channel analytics and managed Google Tag Manager setups for over 30 accounts, acting as a tracking and data expert.

Digital Marketing Manager at Digital 360 Degrees

May 1, 2023 - August 14, 2025

Led a team to execute omnichannel B2B acquisition campaigns improving conversion rates by 20%. Used web scraping tools to analyze over 10,000 competitor products to improve pricing and positioning strategies.

Founder - Chief Marketing Officer at Dreamland Jewelry (E-commerce)

May 1, 2024 - August 14, 2025

Built a profitable Shopify store earning $18,580 in the first year. Enhanced basket size by 22% and customer retention by 28% through data-driven CRM and marketing initiatives. Achieved a 7% conversion rate with SEO, SEM, and social media campaigns, growing Facebook and Instagram followers to 15K.

Project Manager at Beneficio de Arroz San Luis

November 1, 2020 - August 14, 2025

Launched the company’s first website improving inbound leads by 40%. Negotiated supplier contracts for large-scale bi-monthly imports saving $500,000. Led company rebranding including logo and brand guideline implementations.

Junior Project Manager at Beneficio de Arroz San Luis

December 1, 2017 - August 14, 2025

Collaborated with Board of Directors to create a strategic plan generating new revenue opportunities worth $1M. Reduced legal and operational costs by 25% via feasibility studies for the Board.

Intellectual Property Paralegal at Palacios & Asoc. Sercomi

November 1, 2016 - August 14, 2025

Filed over 200 patent applications for multinational clients including Novartis, Pfizer, and Colgate; coordinated patent registrations with international law firms.