I'm a Creative Online Marketing Specialist passionate about creative design and content creation. I am confident that I bring a fresh and engaging perspective to clients, especially in the cosmetics brand sector. My expertise includes creating visually appealing, on-brand social media content and developing compelling web presences and brand identities focused on engaging narratives. I am proficient in SEO, content creation, social media strategy, analytics tools, and foundational AI. I am reliable, self-motivated, and excel in maintaining consistent tone and visuals. With experience ranging from event management to team leadership and digital marketing, I am excited to leverage my skills to drive tangible business growth and contribute meaningfully to dynamic teams.

Heather Nassler

I'm a Creative Online Marketing Specialist passionate about creative design and content creation. I am confident that I bring a fresh and engaging perspective to clients, especially in the cosmetics brand sector. My expertise includes creating visually appealing, on-brand social media content and developing compelling web presences and brand identities focused on engaging narratives. I am proficient in SEO, content creation, social media strategy, analytics tools, and foundational AI. I am reliable, self-motivated, and excel in maintaining consistent tone and visuals. With experience ranging from event management to team leadership and digital marketing, I am excited to leverage my skills to drive tangible business growth and contribute meaningfully to dynamic teams.

Available to hire

I’m a Creative Online Marketing Specialist passionate about creative design and content creation. I am confident that I bring a fresh and engaging perspective to clients, especially in the cosmetics brand sector. My expertise includes creating visually appealing, on-brand social media content and developing compelling web presences and brand identities focused on engaging narratives.

I am proficient in SEO, content creation, social media strategy, analytics tools, and foundational AI. I am reliable, self-motivated, and excel in maintaining consistent tone and visuals. With experience ranging from event management to team leadership and digital marketing, I am excited to leverage my skills to drive tangible business growth and contribute meaningfully to dynamic teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder/CEO at VanLife Ontario
December 31, 2021 - August 14, 2025
Orchestrated end-to-end event life cycles, consistently delivering memorable experiences. Developed and executed multi-channel promotional strategies, including merchandise, that maximized event attendance and fostered strong community engagement, boosting visibility and registration. Proficiently managed budgets and ensured timeline adherence, leveraging event management software for on-time, on-budget event delivery.
Founder/CEO at VanLife Ontario
January 1, 2021 - August 14, 2025
Orchestrated end-to-end event life cycles, consistently delivering memorable experiences. Developed and executed multi-channel promotional strategies, including merchandise, that maximized event attendance and fostered strong community engagement, boosting visibility and registration. Proficiently managed budgets and ensured timeline adherence, leveraging event management software for on-time, on-budget event delivery.
Unit Manager at Starbucks Canada
December 31, 2017 - August 14, 2025
Drove sales growth through strategic initiatives and promotional execution. Excelled in team development through recruitment, comprehensive training, and performance management to cultivate high-performing teams. Maintained rigorous brand standards and ensured operational excellence.
Social Media Marketing Specialist at Self-Employed
January 1, 2017 - Present
Developed comprehensive web presences, compelling brand identities, and effective marketing strategies for clients, resulting in a significant increase in brand recognition and customer engagement. Utilized SEO, social media, and AI tools to ensure maximum efficiency and impact for client communities, leading to improved online visibility and organic growth. Created engaging content, web design, and graphic design that maximized outreach and brand visibility while upholding brand standards, driving tangible business growth for clients. Proficient in Word, Excel, Google Drive, and multiple AI tools. Familiar with Adsense and Meta.
Unit Manager at Starbucks Canada
January 1, 2017 - August 14, 2025
Drove sales growth through strategic initiatives and promotional execution. Excelled in team development through recruitment, comprehensive training, and performance management to cultivate high-performing teams. Maintained rigorous brand standards and ensured operational excellence.
Social Media Marketing Specialist at Self-Employed
January 1, 2017 - Present
Developed comprehensive web presences, compelling brand identities, and effective marketing strategies for clients, resulting in significant increases in brand recognition and customer engagement. Utilized SEO, social media, and AI tools to ensure maximum efficiency and impact for client communities, leading to improved online visibility and organic growth. Created engaging content, web design, and graphic design that maximized outreach and brand visibility while upholding brand standards, which drove tangible business growth for clients. Proficient in Word, Excel, Google Drive, and multiple AI tools. Familiar with Adsense and Meta platforms.

Education

Google AI Essentials Specialization at Coursera
June 1, 2025 - June 1, 2025
Advanced Improv Training at Bad Dog Theatre
January 1, 2007 - January 1, 2013
High School Diploma at Aurora High School
January 1, 1999 - January 1, 2003

Qualifications

Google AI Essentials Specialization
June 1, 2025 - August 14, 2025
Advanced Improv Training
January 1, 2007 - December 31, 2013

Industry Experience

Media & Entertainment, Retail, Professional Services, Software & Internet, Travel & Hospitality