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I am Prajakta M Petkar, a passionate Visual Designer and Brand Strategist with extensive experience in UI/UX design, branding, and visual storytelling. I collaborate closely with teams and stakeholders to create cohesive and impactful designs that enhance brand recognition across various digital and physical platforms. My creative journey spans diverse industries and projects, allowing me to adapt and innovate with agility. Driven by a love for detail and user-centric design, I enjoy transforming concepts into compelling user experiences and visual systems. My goal is to combine creativity with strategy to deliver meaningful design solutions that not only look great but also connect with target audiences effectively.…I am Prajakta M Petkar, a passionate Visual Designer and Brand Strategist with extensive experience in UI/UX design, branding, and visual storytelling. I collaborate closely with teams and stakeholders to create cohesive and impactful designs that enhance brand recognition across various digital and physical platforms. My creative journey spans diverse industries and projects, allowing me to adapt and innovate with agility. Driven by a love for detail and user-centric design, I enjoy transforming concepts into compelling user experiences and visual systems. My goal is to combine creativity with strategy to deliver meaningful design solutions that not only look great but also connect with target audiences effectively.

Prajakta M Petkar

Brand Strategist, UX Designer, UI Designer, +1

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I am Prajakta M Petkar, a passionate Visual Designer and Brand Strategist with extensive experience in UI/UX design, branding, and visual storytelling. I collaborate closely with teams and stakeholders to create cohesive and impactful designs that enhance brand recognition across various digital and physical platforms. My creative journey spans diverse industries and projects, allowing me to adapt and innovate with agility. Driven by a love for detail and user-centric design, I enjoy transforming concepts into compelling user experiences and visual systems. My goal is to combine creativity with strategy to deliver meaningful design solutions that not only look great but also connect with target audiences effectively.…I am Prajakta M Petkar, a passionate Visual Designer and Brand Strategist with extensive experience in UI/UX design, branding, and visual storytelling. I collaborate closely with teams and stakeholders to create cohesive and impactful designs that enhance brand recognition across various digital and physical platforms. My creative journey spans diverse industries and projects, allowing me to adapt and innovate with agility. Driven by a love for detail and user-centric design, I enjoy transforming concepts into compelling user experiences and visual systems. My goal is to combine creativity with strategy to deliver meaningful design solutions that not only look great but also connect with target audiences effectively.

Available to hire

I am Prajakta M Petkar, a passionate Visual Designer and Brand Strategist with extensive experience in UI/UX design, branding, and visual storytelling. I collaborate closely with teams and stakeholders to create cohesive and impactful designs that enhance brand recognition across various digital and physical platforms. My creative journey spans diverse industries and projects, allowing me to adapt and innovate with agility.

Driven by a love for detail and user-centric design, I enjoy transforming concepts into compelling user experiences and visual systems. My goal is to combine creativity with strategy to deliver meaningful design solutions that not only look great but also connect with target audiences effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Contractor: Visual Designer at Randstad X Aflac Health Insurance

August 1, 2025 - August 14, 2025

Contributed to the creative team's marketing and branding projects for clients and partners, ensuring brand consistency across various channels and designing a variety of materials including identity design, brand books, collaterals, brochures, cards, social media posts, presentations, and running apparel. Supported internal technology initiatives and brand development by contributing innovative ideas and aiding design improvements.

Freelancer: Brand Strategist and Visual Designer at MyGrowthub

March 1, 2025 - August 14, 2025

Cooperated with partners, mentors, researchers, and developers to create a cohesive brand expression for the company's digital product launch, enhancing brand recognition. Adapted agile methodologies to develop site maps, user stories, journey mapping, interface designs, and prototypes to meet target audience needs. Actively involved in design sprints, planning, designing, product demos, and conducting user testing sessions to gather feedback and iterate on design solutions quickly.

Visual and UI UX Designer at Ecowomanist Institute X SCAD PRO

May 1, 2023 - August 14, 2025

Collaborated with stakeholders to understand user requirements and transform concepts into impactful user-centric website designs, increasing monthly active users. Designed logo, mood board, style tile, typography, and social media templates enhancing brand expression globally, resulting in improved click-through rate. Documented the design process and solutions to create a strong reference framework. Developed and built website prototypes with a narrative-driven strategy that effectively portrayed core themes and increased user engagement.

Senior Visual Experience Analyst – UI/UX at Capgemini Technology Services India Limited

June 1, 2022 - August 14, 2025

Built wireframes and prototypes in 6 weeks, cutting design time by 30% and achieving high satisfaction from clients and stakeholders. Performed user research, competitor analysis, persona creation, site maps, journey mapping, information architecture, and usability testing. Partnered with developers and cross-functional research teams to integrate user insights for designing landing pages, internal web screens, and responsive interfaces generating 21% open rate daily. Improved usability by contributing to design planning and execution, developing visual design systems, UI templates, and micro-interactions aligned with brand standards and trends, improving asset store usability. Delivered brand identity, guideline strategy, and compelling visual UI layouts, making independent design decisions and providing progress reports. Incorporated client feedback and initiated presentations for the brand's DEMO Lab program launch.

Visual Design Intern at Flexi Templates

June 1, 2019 - August 14, 2025

Led design and launch of packaging templates from scratch including research, packaging die cuts, editable content, custom illustrations, and printing supervision. Designed marketing materials across eight client accounts in food and beverage, hospitality, fashion, and healthcare sectors, including collaterals, posters, brochures, flyers, banners, and billboards. Enhanced brand presence by creating website component libraries and illustrations for client ReSolve NH.