I'm an aspiring social media professional with over 2 years of experience managing social media and building lifestyle consumer brands within the health and wellness industry. I excel at using Instagram and TikTok through high-quality photography, videography, and video editing aligned with brand guidelines. I have recently completed certifications in SEO Fundamentals, Email Marketing, and Stukent Social Media Simternship to deepen my expertise. I have a strong background in planning and executing advertising campaigns, content calendar scheduling, and community engagement, including direct message management. I am currently pursuing an MBA and eager to contribute my knowledge and skills to help grow your brand and marketing efforts.

I'm an aspiring social media professional with over 2 years of experience managing social media and building lifestyle consumer brands within the health and wellness industry. I excel at using Instagram and TikTok through high-quality photography, videography, and video editing aligned with brand guidelines. I have recently completed certifications in SEO Fundamentals, Email Marketing, and Stukent Social Media Simternship to deepen my expertise. I have a strong background in planning and executing advertising campaigns, content calendar scheduling, and community engagement, including direct message management. I am currently pursuing an MBA and eager to contribute my knowledge and skills to help grow your brand and marketing efforts.

Available to hire

I’m an aspiring social media professional with over 2 years of experience managing social media and building lifestyle consumer brands within the health and wellness industry. I excel at using Instagram and TikTok through high-quality photography, videography, and video editing aligned with brand guidelines. I have recently completed certifications in SEO Fundamentals, Email Marketing, and Stukent Social Media Simternship to deepen my expertise.

I have a strong background in planning and executing advertising campaigns, content calendar scheduling, and community engagement, including direct message management. I am currently pursuing an MBA and eager to contribute my knowledge and skills to help grow your brand and marketing efforts.

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Work Experience

Marketing Strategist at Riipen Client, Canada
June 30, 2025 - August 14, 2025
Planned and managed paid ads including setting targeting and budgets while optimizing ad performance. Developed a full-funnel Meta advertising strategy using the AIDA model for a wellness startup app, leveraging Meta Advantage+ AI to enhance targeting and budget use. Designed and executed cross-platform social media strategies for increased brand visibility, user engagement, and lead generation. Produced high-quality multimedia content aligned with branding and emphasized trust-building campaigns. Managed paid campaigns for awareness, retargeting, and conversion stages using advanced audience techniques.
Marketing Strategy Consultant at Admirable Inspection, Canada
March 31, 2025 - August 14, 2025
Led marketing for a tech innovation company by developing and executing a strategic plan to drive brand awareness and engagement. Created a comprehensive go-to-market and social media strategy using Instagram, TikTok, and Facebook integrated with AI solutions and visual storytelling. Established detailed consumer segmentation and STP strategies targeting high-value segments, optimizing content and paid campaigns to maximize adoption. Implemented SMART goals monitored with digital analytics tools, enhancing targeting and ROI. Directed integrated campaigns including SEO, content, webinars, influencer partnerships, and app store optimization. Oversaw community engagement boosting audience retention and loyalty.
Personal Trainer at Power Gym, Jordan
February 28, 2024 - August 14, 2025
Guided clients towards healthier lifestyles with personalized support and plans. Created engaging health and fitness content for client communication, boosting participation and adherence by over 60%. Designed and delivered 75+ tailored wellness programs with progress tracking achieving an average client goal success rate of 85% within three months. Managed a community of recurring clients, fostering loyalty and a 90% retention rate. Tailored workout and nutrition plans based on audience segmentation. Collaborated with other trainers to resolve client issues promptly, improving satisfaction ratings by 30%.
Clinical Dietitian at NutriCenter, Jordan
January 31, 2024 - August 14, 2025
Monitored patient well-being and provided ongoing support and education on BMI testing and health decisions. Managed scheduling and personalized client interactions ensuring organized service. Developed over 50 custom meal plans based on medical history and goals, leading to measurable health improvements. Built strong client rapport resulting in a high client satisfaction rate of 95% and multiple referrals.
Food Sales Representative at Almarai, Jordan
December 31, 2022 - August 14, 2025
Delivered tailored customer-focused sales solutions and implemented in-store merchandising strategies increasing visibility and upsell conversion by 15%. Created educational product and nutrition materials to support informed purchasing decisions. Developed a customer needs assessment process using surveys and feedback, resulting in 20% growth in monthly sales revenue. Applied customer-first communication techniques improving close rates and client satisfaction exceeding 90%.
Marketing Strategist at Riipen Client, Canada
June 30, 2025 - August 14, 2025
Planned and ran paid ads, set targeting and budgets, and optimized performance for a wellness startup app. Developed a full-funnel Meta advertising plan based on the AIDA model using Meta Advantage+ AI. Designed and executed cross-platform social media strategies on Instagram, Facebook, TikTok, and LinkedIn to enhance brand visibility, user engagement, and lead generation. Created high-quality content aligned with brand guidelines and developed paid advertising campaigns with Awareness, Retargeting, and Conversion objectives.
Marketing Strategy Consultant at Admirable Inspection, Canada
March 31, 2025 - August 14, 2025
Led marketing efforts for a tech innovation company by building and executing a strategic plan to increase awareness and engagement. Developed go-to-market and social media strategies leveraging Instagram, TikTok, Facebook, AI-powered solutions, and visual storytelling. Created detailed consumer segmentation and STP strategies and implemented SMART marketing goals using analytics tools to optimize targeting and ROI. Managed integrated digital campaigns combining SEO, video content, webinars, influencer partnerships, and app store optimization. Handled community engagement to strengthen brand loyalty.
Personal Trainer at Power Gym, Jordan
February 29, 2024 - August 14, 2025
Guided clients towards healthier lifestyle changes through personalized support and planning. Created engaging health and fitness content increasing participation and program adherence by over 60%. Designed and delivered over 75 personalized wellness programs with an 85% client goal success rate within 3 months. Managed a community of over 30 recurring clients, achieving 90% retention through consistent communication and motivation. Collaborated with a team of trainers to improve client satisfaction by 30%.
Clinical Dietitian at NutriCenter, Jordan
January 31, 2024 - August 14, 2025
Monitored patient well-being and provided ongoing support, achieving a 95% client satisfaction rate. Managed scheduling and personalized client interactions to ensure an organized experience for over 40 clients weekly. Educated more than 100 clients on BMI testing and developed over 50 customized meal plans based on medical history and personal goals, leading to measurable health improvements. Built strong rapport resulting in average 3+ client referrals.
Food Sales Representative at Almarai, Jordan
December 1, 2022 - August 14, 2025
Delivered tailored customer-focused sales solutions. Executed in-store merchandising strategies that increased product visibility and upsell rates by 15%. Developed educational health and nutrition materials for clients. Established a customer needs assessment process leading to a 20% growth in sales revenue. Improved client satisfaction and sales close rate with effective communication techniques.

Education

Master of Business Administration at University Canada West, Vancouver
January 1, 2026 - August 14, 2025
Bachelor of Science in Nutrition & Dietetics at American University of Madaba, Madaba
January 1, 2022 - December 31, 2022
Master of Business Administration at University Canada West
January 1, 2025 - January 1, 2026
Bachelor of Science in Nutrition & Dietetics at American University of Madaba
January 1, 2018 - January 1, 2022

Qualifications

AI-Powered Shopping Ads | Google Skillshop
January 1, 2025 - August 14, 2025
Build a Full Website using WordPress | Coursera
January 1, 2025 - August 14, 2025
Manage GA4 Data & Learn to Read Reports | Google Skillshop
January 1, 2025 - August 14, 2025
Certified Digital Marketing Associate | University Canada West
January 1, 2025 - August 14, 2025
Google Analytics | Google Skillshop
January 1, 2025 - August 14, 2025
SEO Fundamentals | Semrush Academy
January 1, 2025 - August 14, 2025
Email Marketing | HubSpot Academy
January 1, 2025 - August 14, 2025
Stukent Social Media Simternship | Stukent
January 1, 2025 - August 14, 2025
Create your e-commerce Store with Shopify | Coursera
January 1, 2025 - August 14, 2025
Teamwork & Collaboration E-Badge / UCW
January 1, 2025 - August 14, 2025
Professionalism in the Workplace E-Badge / UCW
January 1, 2025 - August 14, 2025
AI-Powered Shopping Ads | Google Skillshop
January 1, 2025 - August 14, 2025
Build a Full Website using WordPress | Coursera
January 1, 2025 - August 14, 2025
Manage GA4 Data & Learn to Read Reports | Google Skillshop
January 1, 2025 - August 14, 2025
Certified Digital Marketing Associate | University Canada West
January 1, 2025 - August 14, 2025
Google Analytics | Google Skillshop
January 1, 2025 - August 14, 2025
SEO Fundamentals | Semrush Academy
January 1, 2025 - August 14, 2025
Email Marketing | HubSpot Academy
January 1, 2025 - August 14, 2025
Stukent Social Media Simternship | Stukent
January 1, 2025 - August 14, 2025
Create your e-commerce Store with Shopify | Coursera
January 1, 2025 - August 14, 2025
Teamwork & Collaboration E-Badge / UCW
January 1, 2025 - August 14, 2025
Professionalism in the Workplace E-Badge / UCW
January 1, 2025 - August 14, 2025

Industry Experience

Healthcare, Life Sciences, Retail, Professional Services, Real Estate & Construction, Software & Internet