Ishaupadhyay
I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands.
About
I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.
- 5 years' experience
- Joined August 2025
Industry experience
- Healthcare
- Retail
- Education
- Consumer Goods
- Software & Internet
- Professional Services
More experts in Dallas, United States
Work experience· 7 roles
Managed and maintained the Institute’s real estate and alumni databases to support strategic outreach, engagement, and institutional development goals. Developed and executed digital content strategies across LinkedIn and other platforms to amplify student success, industry partnerships, research, and events, increasing online visibility and stakeholder engagement. Collaborated with faculty, staff, and external partners to produce targeted communications and branded content, enhancing the Institute’s presence within academic and professional circles. Led promotion efforts for key events and initiatives through tailored digital campaigns, strengthening community engagement and alumni relations.
Managed the institute's real estate and alumni database to support strategic outreach, engagement, and institutional development goals. Developed and executed digital content strategies across LinkedIn and other platforms to amplify student success, industry partnerships, research, and events. Collaborated with faculty, staff, and external partners to produce targeted communications and branded content, enhancing the institute's presence within academic and professional circles. Led promotion efforts for key events and initiatives through tailored digital campaigns, strengthening community engagement and alumni relations.
Spearheaded digital acquisition and lifecycle campaigns for Breathefree asthma/COPD management app, achieving over 900K installs and 195K monthly active users through Meta and Google Ads, lifecycle automation, and funnel optimization. Reduced cost-per-lead (CPL) by 15% and improved qualified lead volume by leveraging behavioral targeting, audience segmentation, and continuous A/B testing of creatives and landing pages. Designed and launched personalized onboarding and retention journeys using WhatsApp and email automation, resulting in 30% uplift in user retention and measurable improvement in patient adherence. Delivered key performance reviews and strategic proposals directly to Cipla’s senior brand and digital leadership, influencing future digital expansion initiatives.
Education
Certifications and awards· 10
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