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I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.…I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.

Ishaupadhyay

Digital Marketer, Marketing Strategist, Marketing Automation Specialist, +2

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I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.…I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.

Available to hire

I am a strategic, data-driven marketing professional with over 3.5 years of experience driving high-impact digital campaigns, performance marketing, and CRM automation for fast-paced consumer brands. Currently, I am pursuing an M.S. in Marketing at The University of Texas at Dallas, honing hands-on expertise in paid media, user acquisition, and cross-channel analytics. I have a proven ability to scale growth, optimize multi-million-dollar budgets, and deliver measurable business outcomes. I am open to full-time and internship opportunities for Spring 2026, where I can contribute immediately while continuing to grow in a dynamic, insight-driven marketing environment.

Skills

Experience Level

Expert

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Expert

Work Experience

Digital Media and Database Manager at Herbert D. Weitzman Institute for Real Estate Management (Naveen Jindal School of Management, UT Dallas)

June 1, 2025 - Present

Managed the institute's real estate and alumni database to support strategic outreach, engagement, and institutional development goals. Developed and executed digital content strategies across LinkedIn and other platforms to amplify student success, industry partnerships, research, and events. Collaborated with faculty, staff, and external partners to produce targeted communications and branded content, enhancing the institute's presence within academic and professional circles. Led promotion efforts for key events and initiatives through tailored digital campaigns, strengthening community engagement and alumni relations.

Digital Marketing, Campaign Operations at Cipla Digital Health Ltd.

December 31, 2024 - August 14, 2025

Spearheaded digital acquisition and lifecycle campaigns for Breathefree (asthma/COPD management app), achieving over 900K installs and 195K monthly active users through Meta and Google Ads, lifecycle automation, and funnel optimization. Reduced cost-per-lead by 15% and improved qualified lead volume by leveraging behavioral targeting, audience segmentation, and continuous A/B testing of creatives and landing pages. Designed and launched personalized onboarding and retention journeys using WhatsApp and email automation, resulting in a 30% uplift in user retention and measurable improvement in patient adherence. Delivered key performance reviews and strategic proposals directly to Cipla’s senior brand and digital leadership, influencing future digital expansion initiatives.

Senior Executive, Digital Marketing at Enrich Hair and Skin Solutions Pvt. Ltd.

April 1, 2024 - August 14, 2025

Led digital growth across 90+ locations, managing end-to-end strategy and execution for Meta, Google, and Shopping Ads with a ₹3M+ monthly budget, achieving 22% YoY ROI growth through performance marketing optimization, A/B testing, and bid management. Scaled eCommerce revenue by launching data-driven Google Shopping, app install, and retargeting campaigns while collaborating with product and development teams on UX audits, funnel diagnostics, and landing page optimization, driving a 30% increase in online conversions. Played a pivotal role in enriching the top digital distributor for L’Oréal and Kérastase in India, achieving record online sales and rapid expansion of luxury DTC beauty sales. Designed and implemented CRM automation flows across email, WhatsApp, and chatbot, increasing customer lifetime value and reducing churn through targeted lifecycle campaigns. Led influencer collaborations and affiliate marketing activations to drive acquisition and social proof, supporting c

Digital Media and Database Manager at Herbert D. Weitzman Institute for Real Estate

June 1, 2025 - Present

Managed and maintained the Institute’s real estate and alumni databases to support strategic outreach, engagement, and institutional development goals. Developed and executed digital content strategies across LinkedIn and other platforms to amplify student success, industry partnerships, research, and events, increasing online visibility and stakeholder engagement. Collaborated with faculty, staff, and external partners to produce targeted communications and branded content, enhancing the Institute’s presence within academic and professional circles. Led promotion efforts for key events and initiatives through tailored digital campaigns, strengthening community engagement and alumni relations.

Digital Marketing, Campaign Operations at Cipla Digital Health Ltd.

December 31, 2024 - August 14, 2025

Spearheaded digital acquisition and lifecycle campaigns for Breathefree asthma/COPD management app, achieving over 900K installs and 195K monthly active users through Meta and Google Ads, lifecycle automation, and funnel optimization. Reduced cost-per-lead (CPL) by 15% and improved qualified lead volume by leveraging behavioral targeting, audience segmentation, and continuous A/B testing of creatives and landing pages. Designed and launched personalized onboarding and retention journeys using WhatsApp and email automation, resulting in 30% uplift in user retention and measurable improvement in patient adherence. Delivered key performance reviews and strategic proposals directly to Cipla’s senior brand and digital leadership, influencing future digital expansion initiatives.

Senior Executive, Digital Marketing at Enrich Hair and Skin Solutions Pvt. Ltd.

April 30, 2024 - August 14, 2025

Led digital growth across 90+ locations, managing end-to-end strategy and execution for Meta, Google, and Shopping Ads with a ₹3M+ monthly budget, achieving 22% YoY ROI growth via performance marketing optimization, A/B testing, and bid management. Scaled eCommerce revenue by launching data-driven Google Shopping, app install, and retargeting campaigns; collaborated with product and dev teams on UX audits, funnel diagnostics, and landing page optimization, driving a 30% increase in online conversions. Played a pivotal role in establishing Enrich as the top digital distributor for L’Oréal and Kérastase in India, contributing to luxury DTC beauty sales expansion. Designed and implemented CRM automation flows across email, WhatsApp, and chatbot, increasing customer lifetime value and reducing churn via targeted lifecycle campaigns. Led influencer collaborations and affiliate marketing activations to drive acquisition and social proof, supporting cross-functional GTM strategies for n

Digital Marketing Intern at Enrich Hair and Skin Solutions Pvt. Ltd.

December 31, 2020 - August 14, 2025

Managed festive digital campaigns for 90+ salons, leading to a 25% revenue boost and earning Employee of the Year. Handled full ad strategy, CRM, and performance tracking. Contributed to Enrich becoming India's top online seller for L’Oréal and Kérastase by leading e-commerce campaigns and launching fast delivery for beauty and personal care.