I'm Omar Helal, a graphic designer with 8+ years of experience shaping brands and marketing materials across digital and physical spaces. I specialize in developing visual identities, event graphics, and social content that boost visibility and engagement. Proficient in Adobe Creative Suite, PowerPoint, Canva, and AI-powered tools, I translate marketing strategies into compelling visuals. I've led branding projects end-to-end, collaborated with marketing teams to align creative with business goals, and supported live events, trade shows, and retail promotions with print and digital assets. I'm actively expanding my motion graphics skills in After Effects and exploring AI-assisted workflows to streamline production and elevate design.

Omar Helal

I'm Omar Helal, a graphic designer with 8+ years of experience shaping brands and marketing materials across digital and physical spaces. I specialize in developing visual identities, event graphics, and social content that boost visibility and engagement. Proficient in Adobe Creative Suite, PowerPoint, Canva, and AI-powered tools, I translate marketing strategies into compelling visuals. I've led branding projects end-to-end, collaborated with marketing teams to align creative with business goals, and supported live events, trade shows, and retail promotions with print and digital assets. I'm actively expanding my motion graphics skills in After Effects and exploring AI-assisted workflows to streamline production and elevate design.

Available to hire

I’m Omar Helal, a graphic designer with 8+ years of experience shaping brands and marketing materials across digital and physical spaces. I specialize in developing visual identities, event graphics, and social content that boost visibility and engagement. Proficient in Adobe Creative Suite, PowerPoint, Canva, and AI-powered tools, I translate marketing strategies into compelling visuals.

I’ve led branding projects end-to-end, collaborated with marketing teams to align creative with business goals, and supported live events, trade shows, and retail promotions with print and digital assets. I’m actively expanding my motion graphics skills in After Effects and exploring AI-assisted workflows to streamline production and elevate design.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Graphic Designer at Baba's International Market
January 1, 2024 - Present
Designed and delivered over 50 marketing materials such as flyers, banners, social media content, and in-store signage to increase brand visibility. Led branding campaigns for seasonal promotions that resulted in a 15% boost in customer engagement. Developed product packaging and optimized shelf displays to improve visual appeal and drive impulse sales. Managed all print and digital design projects ensuring brand consistency across channels. Created targeted advertising campaigns leveraging cultural insights for local and online audiences.
Freelance Graphic Designer at Self-Employed
January 1, 2024 - Present
Created more than 70 custom logos and developed over 200 complete brand identities for clients across the Middle East. Designed social media campaigns, packaging, and marketing collateral tailored to regional markets and cultural aesthetics. Managed multiple design projects simultaneously, consistently meeting strict deadlines without compromising quality.
Graphic Team Leader at Brandon - Inkwell
December 31, 2023 - August 15, 2025
Managed and mentored a design team, overseeing more than 20 concurrent creative projects. Directed branding and marketing initiatives contributing to a 20% increase in brand recognition. Coordinated with cross-functional teams to align visual assets with business objectives. Implemented workflow optimizations resulting in a 15% improvement in design delivery times.
Graphic Designer at World Design
December 31, 2019 - August 15, 2025
Produced visual content for print, digital, and social platforms across various industries. Collaborated on branding projects leading to more than 30 successful brand launches. Developed strong skills in visual storytelling, typography, and layout design.
Graphic Designer at Baba's International Market
January 1, 2024 - Present
Designed and delivered over 50 marketing materials including flyers, banners, social media content, and in-store signage to increase brand visibility. Led branding campaigns for seasonal promotions that boosted customer engagement by 15%. Developed product packaging and optimized shelf displays to improve visual appeal and drive impulse sales. Managed all print and digital design projects ensuring brand consistency across channels. Created targeted advertising campaigns for local and online audiences using cultural insights.
Freelance Graphic Designer at Self-Employed
January 1, 2024 - Present
Created over 70 custom logos and developed more than 200 complete brand identities for clients across the Middle East. Designed social media campaigns, packaging, and marketing collateral tailored to regional markets and cultural aesthetics. Managed multiple design projects simultaneously, meeting strict deadlines without compromising quality.
Graphic Team Leader at Brandon - Inkwell
December 31, 2023 - August 18, 2025
Managed and mentored a design team overseeing more than 20 concurrent creative projects. Directed branding and marketing initiatives that led to a 20% increase in brand recognition. Coordinated with cross-functional teams to align visual assets with business objectives. Implemented workflow optimizations, improving design delivery times by 15%.
Graphic Designer at World Design
December 31, 2019 - August 18, 2025
Produced visual content for print, digital, and social platforms across various industries. Collaborated on branding projects contributing to over 30 successful brand launches. Developed skills in visual storytelling, typography, and layout design.
Freelance Graphic Designer at Self-Employed
January 1, 2023 - Present
Designed and delivered 50+ marketing materials (flyers, banners, social media content, in-store signage) to increase brand visibility. Led branding campaigns for seasonal promotions, resulting in a 15% boost in customer engagement. Developed product packaging and optimized shelf displays, improving visual appeal and driving impulse sales. Managed all print and digital design projects, ensuring brand consistency across channels. Created targeted advertising campaigns for local and online audiences, leveraging cultural insights.
Graphic Team Leader at Brandon - Inkwell
January 1, 2020 - January 1, 2023
Led a design team across multiple concurrent projects, overseeing branding, packaging, and marketing collateral. Implemented workflow improvements and coordinated with cross-functional teams to align assets with business objectives. Mentored junior designers and drove timely delivery of high-quality visuals.
Graphic Designer at World Design
January 1, 2015 - January 1, 2019
Designed visual identities and marketing collateral for clients in Egypt, including logos, packaging, and print/digital materials. Collaborated with clients to translate brand strategy into effective design solutions while meeting deadlines.

Education

Bachelor’s Degree in Applied Arts (Coursework Completed) at World Design, Egypt
January 1, 2015 - January 1, 2019
Graphic Design Training at Human Rights Organization
January 1, 2022 - January 1, 2023
Coursework in Graphic Design, Branding & Visual Communication at Political News Media Platforms
January 1, 2017 - January 1, 2022

Qualifications

Bachelor's Degree in Arabic Language Education
January 11, 2030 - August 18, 2025
Adobe Photoshop – Advanced photo editing, compositing, and visual effects
January 11, 2030 - August 18, 2025
Adobe Illustrator – Vector graphics, logo design, custom illustrations
January 11, 2030 - August 18, 2025
Adobe InDesign – Print/digital layout design for brochures, catalogs, magazines
January 11, 2030 - August 18, 2025
Microsoft Office Suite – Word, PowerPoint, Excel for presentations & project documentation
January 11, 2030 - August 18, 2025
After Effects Basics
January 11, 2030 - August 18, 2025
Bachelor’s Degree in Arabic language
January 11, 2030 - March 9, 2026
Bachelor’s Degree in Arabic Language
January 11, 2030 - March 23, 2026
Professional Training in Graphic Design, Branding & Visual Communication
January 11, 2030 - March 23, 2026
Professional Training in Graphic Design, Branding & Visual Communication
January 11, 2030 - March 23, 2026
Certificate in Graphic Design
January 11, 2030 - March 23, 2026

Industry Experience

Retail, Media & Entertainment, Consumer Goods, Professional Services, Education, Manufacturing