Available to hire
Hi, I’m Nikolai Hoppensack, a Bremen & Bangkok based content strategist and audio engineer - who blends technical knowledge with creative storytelling.
I help brands and teams create engaging social media campaigns and training programs that resonate on Instagram, TikTok, YouTube, and Facebook. My work merges the craft with editorial planning, performance analysis, and internal coaching to drive measurable results.
After work I’m always exploring new digital tools, refining social media materials, or getting a workout in. I’m passionate about music, tech, education, fitness, and Yoga.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Social Media Manager at Strenger Gruppe
December 1, 2023 - PresentResponsible for creating and managing content on Instagram, TikTok, and LinkedIn, including agency coordination, editorial planning, and performance monitoring.
Freelance Content Creator at Various Clients (mdexx, aufwerts GmbH, Teamwerker GmbH)
November 30, 2023 - August 15, 2025Created diverse content for multiple clients, focusing on digital marketing and social media content production, working independently to support client growth strategies.
Digital Marketing Manager at DEHOCO Deutschland GmbH
March 31, 2023 - August 15, 2025Led a social media creator team, developed content strategy and team growth, managed international stakeholders, designed CI/CD development, contributed to editorial planning, and maintained regular agency contacts.
Content Creator, Trainer, Voice Over at MSM.digital Channel Marketing GmbH
February 28, 2022 - August 15, 2025Led video content for Microsoft's YouTube and Facebook channels; contributed to social media editorial plans; supported sales trainings for Samsung accounts; coached German Bundestag members on social media; developed and conducted product trainings both online and in-person.
Product Trainer and Presenter at Focal NAIM Germany
May 31, 2019 - August 15, 2025Developed and delivered product trainings and provided sales and trade show support.
Product Manager Consumer Headphones at Sennheiser electronic GmbH & Co. KG
March 31, 2018 - August 15, 2025Conducted market research and competitive analysis; supported internal product planning processes; developed and delivered product trainings both online and in-person; researched Deezer app user interfaces.
Product Trainer & Educational Content Producer at Sennheiser electronic GmbH & Co. KG
January 31, 2015 - August 15, 2025Created YouTube tutorial videos and educational content; collaborated closely with technical experts; developed blended learning concepts about audio technologies; conducted online and in-person product trainings.
Content Marketing Project Team Member at Sennheiser electronic GmbH & Co. KG
April 30, 2014 - August 15, 2025Researched and recruited partners for influencer marketing campaigns; analyzed social networks; coordinated marketing video productions.
Product Trainer & Educational Content Producer at Sennheiser electronic GmbH & Co. KG
September 30, 2013 - August 15, 2025Developed blended learning materials; created YouTube tutorial videos; conducted online and in-person product trainings for audio technology products.
Product Trainer & Presenter at Aqipa GmbH
April 30, 2013 - August 15, 2025Created and conducted product training sessions within retail environments, and provided support for exhibitions and sales.
Social Media & Content Manager at Strenger Group
December 1, 2023 - November 5, 2025Content Creation Instagram, TikTok & LinkedIn; Agency Management; Editorial Plan Creation; Performance Monitoring
Freelance Content Creator
November 1, 2023 - November 1, 2023Content creation for clients including mdexx, aufwerts GmbH and Teamwerker GmbH; development of social media concepts and production of assets
Digital Marketing Manager at DEHOCO Deutschland GmbH
March 1, 2023 - March 1, 2023Lead for a Social Media Creator Team; Social Media Content Strategy & Team Development; Stakeholder Management (international); Design Development CI/CD; Co-creation of an Editorial Plan; Agency Coordination
Content Creator, Trainer, Voice Over at MSM.digital Channel Marketing GmbH
February 1, 2022 - February 1, 2022Video Content Lead for a Microsoft YouTube and Facebook Channel; Co-creation of a Social Media Editorial Plan; Support for Sales Trainings for a Samsung Account; Social Media Coach for the German Bundestag; Development and Delivery of Product Trainings, online and in person
Product Trainer and Presenter at Focal NAIM Germany
May 1, 2019 - May 1, 2019Product Trainer and Presenter; Development and delivery of product training; Trade show and sales support
Product Manager Consumer Headphones at Sennheiser electronic GmbH & Co. KG
March 1, 2018 - March 1, 2018Market observation: desktop research and analysis of competitor products; Supportive role in internal product planning processes; Development and delivery of product training online and in person; User interface research of the “Deezer” app
Product Trainer & Educational Content at Sennheiser electronic GmbH & Co. KG
January 1, 2015 - January 1, 2015Creation of tutorial videos for YouTube and in the user manual; Close collaboration with technical experts; Development of blended learning concepts for audio technologies; Development and delivery of product training online and in person
Content Marketing Project Team at Sennheiser electronic GmbH & Co. KG
April 1, 2014 - April 1, 2014Research and acquisition of partners for an influencer marketing campaign; Analysis of social networks; Coordination of marketing video productions
Product Trainer & Educational Content at Sennheiser electronic GmbH & Co. KG
September 1, 2013 - September 1, 2013Development and implementation of product trainings online and in person; Development of blended learning materials for audio technologies; Creation of tutorial videos for YouTube and in the user manual
Product Trainer & Presenter at Aqipa GmbH
April 1, 2013 - April 1, 2013Creation and delivery of product trainings in retail; Trade show and sales support
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Consumer Goods, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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