Hi, I’m Saber Roy, a social media strategist and brand storyteller with hands-on experience planning and executing content across Instagram, YouTube, and LinkedIn for multiple client brands. I lead platform-specific social media strategies, oversee content planning and execution, and conceptualize creative ideas for Instagram Reels and YouTube videos while coordinating with designers and editors to ensure timely delivery. I also track and analyze social media performance metrics, including engagement and reach, to refine content strategies, and I regularly leverage AI tools like ChatGPT, Gemini, and Claude for ideation and caption drafting while delegating operational tracking tasks to junior team members. I hold an MBA in Digital Marketing from Uttarakhand University and founded Celestial Charms, a small creative venture. My experience includes a Market Research Internship at Kantar IMRB and a Crowdfunding Internship at Muskura Hat Foundation, where I contributed to donor outreach and fundraising campaigns. I’m based in West Bengal, India.

Saber Roy

Hi, I’m Saber Roy, a social media strategist and brand storyteller with hands-on experience planning and executing content across Instagram, YouTube, and LinkedIn for multiple client brands. I lead platform-specific social media strategies, oversee content planning and execution, and conceptualize creative ideas for Instagram Reels and YouTube videos while coordinating with designers and editors to ensure timely delivery. I also track and analyze social media performance metrics, including engagement and reach, to refine content strategies, and I regularly leverage AI tools like ChatGPT, Gemini, and Claude for ideation and caption drafting while delegating operational tracking tasks to junior team members. I hold an MBA in Digital Marketing from Uttarakhand University and founded Celestial Charms, a small creative venture. My experience includes a Market Research Internship at Kantar IMRB and a Crowdfunding Internship at Muskura Hat Foundation, where I contributed to donor outreach and fundraising campaigns. I’m based in West Bengal, India.

Available to hire

Hi, I’m Saber Roy, a social media strategist and brand storyteller with hands-on experience planning and executing content across Instagram, YouTube, and LinkedIn for multiple client brands. I lead platform-specific social media strategies, oversee content planning and execution, and conceptualize creative ideas for Instagram Reels and YouTube videos while coordinating with designers and editors to ensure timely delivery. I also track and analyze social media performance metrics, including engagement and reach, to refine content strategies, and I regularly leverage AI tools like ChatGPT, Gemini, and Claude for ideation and caption drafting while delegating operational tracking tasks to junior team members.

I hold an MBA in Digital Marketing from Uttarakhand University and founded Celestial Charms, a small creative venture. My experience includes a Market Research Internship at Kantar IMRB and a Crowdfunding Internship at Muskura Hat Foundation, where I contributed to donor outreach and fundraising campaigns. I’m based in West Bengal, India.

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Experience Level

Intermediate

Language

English
Fluent

Work Experience

Senior Marketing Manager at Sozart Creative
April 1, 2025 - Present
Platform-specific social media strategies across Instagram, YouTube, and LinkedIn for multiple client brands; overseeing content planning and execution; monthly content calendars aligned with brand messaging and audience engagement goals; conceptualizing creative ideas for Instagram Reels and YouTube videos; coordinating with designers and editors to ensure timely delivery; tracking and analyzing performance metrics to refine content strategies; leveraging AI tools (ChatGPT, Gemini, Claude) for ideation and caption drafting while delegating operational tasks to junior team members.
Market Research Intern at Kantar IMRB
October 1, 2020 - January 1, 2024
Contributed to social media fundraising campaigns and donor outreach initiatives; recognized as the 2nd highest fundraiser in the internship cohort.
Crowdfunding Intern at Muskura Hat Foundation
June 1, 2023 - July 1, 2023
Contributed to social media fundraising campaigns and donor outreach initiatives; supported fundraising efforts.

Education

MBA - Digital Marketing at Uttarakhand University
January 1, 2022 - January 1, 2024
BBA - Marketing at Amity University Kolkata
January 1, 2017 - January 1, 2020

Qualifications

Semrush Content Marketing
January 11, 2030 - March 7, 2026
Semrush SEO Principles
January 11, 2030 - March 7, 2026
Prompt Engineering (Simple learn)
January 11, 2030 - March 7, 2026
UI/UX Basics (Great Learning)
January 11, 2030 - March 7, 2026

Industry Experience

Media & Entertainment, Professional Services

Experience Level

Intermediate

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