Hi, I’m Saber Roy, a social media strategist and brand storyteller with hands-on experience planning and executing content across Instagram, YouTube, and LinkedIn for multiple client brands. I lead platform-specific social media strategies, oversee content planning and execution, and conceptualize creative ideas for Instagram Reels and YouTube videos while coordinating with designers and editors to ensure timely delivery. I also track and analyze social media performance metrics, including engagement and reach, to refine content strategies, and I regularly leverage AI tools like ChatGPT, Gemini, and Claude for ideation and caption drafting while delegating operational tracking tasks to junior team members.
I hold an MBA in Digital Marketing from Uttarakhand University and founded Celestial Charms, a small creative venture. My experience includes a Market Research Internship at Kantar IMRB and a Crowdfunding Internship at Muskura Hat Foundation, where I contributed to donor outreach and fundraising campaigns. I’m based in West Bengal, India.
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