Marketing and Communications Manager at Six Barrel Soda

Managed marketing strategy, calendar, and budget for New Zealand and Australian markets. Oversaw traditional and digital advertising including print, radio, Google Ads, Meta ads, and OOH. Maintained the e-commerce Shopify website, managing inventory, analytics, and SEO. Managed communications to customers including Mailchimp EDMs, automated emails, POS collateral, and events such as markets, tastings, and pop-ups. Led social media community management, content creation and curation, and copywriting for Facebook, Instagram, and TikTok. Wrote media releases and maintained media relationships. Achievements include successful launch of three new product lines, opening new customer segments and revenue streams, developing and implementing a 'soda club' strategy increasing UGC by 150%, and engaging in a partnership with a former employer to create an award-winning syrup flavor championing both organizations.

Marketing Coordinator at Zealandia Eco Sanctuary

Managed digital advertising including Google and Facebook ads. Maintained the website and managed customer communications including EDMs, brochures, and signage. Handled social media community management, content creation & curation, and copywriting. Managed intercompany stakeholders to achieve satisfying organization-wide outcomes. Achievements include growing social media channels by 200%, successfully pivoting to only digital communications during COVID-19 lockdown, and developing an improved website with better user experience through wireframing, stakeholder sign-off, and external agency management.

Founder/Owner/Wearer of all the Hats at Molly Marsland (Self-employed)

Founded and operated a self-named business providing copywriting, photography, video content, and social media services to diverse brands worldwide. Managed a community of 30,000+ followers on Instagram and TikTok interested in lifestyle content. Responsibilities included lead generation and client acquisition, full account management from onboarding to campaign execution, content creation including photography, video, styling, editing, copywriting, and blog writing. Managed community engagement across Instagram, TikTok and YouTube, accounts payable/receivable, and website design, content, and updates using Wix. Achievements include partnering with and delivering campaigns for over 60 clients and consistent year-on-year community growth. Awarded Employee of the Month for 48+ months running.