Experienced in digital marketing, social media management, and brand communications, I thrive in fast-paced, multicultural environments. I have a strong background in developing social media strategies, creating engaging content, and driving influencer collaborations for brands across Europe, the U.S., and Latin America.
As Account Executive at Belleville Agency in Madrid, I managed advertising campaigns and created strategic content plans for influencers. At Lavalentina Design and Ancora Swimwear, I specialized in social media growth strategies; designing content calendars, leading influencer partnerships, and analyzing KPIs to optimize performance and engagement.
Skilled at turning cultural and market insights into data-driven campaigns, I am passionate about building strong online communities, amplifying brand visibility, and driving measurable results across industries.
Also experienced in content strategy, PR, branding, digital advertising, and storytelling.
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Crafted the social media growth strategy for a child psychology center. Starting from an internal analysis and external analysis, strengths and weaknesses were identified to define a strategic and measurable action plan. Content guidelines, tips, and examples were also provided to create attractive content.
I was in charge of planning, designing, and producing the social media content strategy. My responsibilities included creating and developing campaigns for the launch of new collections, leading influencer marketing campaigns, and strategically developing the influencer marketing plan for both Colombia and the United States. I also analyzed monthly marketing campaign results to optimize the following month’s plan based on the findings.
Developed a comprehensive branding strategy based on the brand’s essence. Delivered a complete brand guideline that covered both visual and verbal identity: from logo design, color palette, and graphic assets to a well-defined brand communication strategy, including the brand archetype, voice, and tone. For privacy reasons, I am not allowed to post the brand guidelines. If you’d like to see it, email me :)
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