I’m a creative leader with years of experience delivering innovative campaigns and brand experiences. I specialise in AI-enhanced storytelling, XR virtual production, and leading cross-functional teams. I’m passionate about bridging creativity with technology to drive real business impact and inspire those I work with. I’m also skilled in project management, with a proven track record of guiding multidisciplinary teams through complex, high-pressure projects—delivering results on time, on budget, and often beyond expectations. I’m constantly exploring the intersection of human creativity and machine intelligence to push the boundaries of what’s possible.

Jakub Smytkiewicz

I’m a creative leader with years of experience delivering innovative campaigns and brand experiences. I specialise in AI-enhanced storytelling, XR virtual production, and leading cross-functional teams. I’m passionate about bridging creativity with technology to drive real business impact and inspire those I work with. I’m also skilled in project management, with a proven track record of guiding multidisciplinary teams through complex, high-pressure projects—delivering results on time, on budget, and often beyond expectations. I’m constantly exploring the intersection of human creativity and machine intelligence to push the boundaries of what’s possible.

Available to hire

I’m a creative leader with years of experience delivering innovative campaigns and brand experiences. I specialise in AI-enhanced storytelling, XR virtual production, and leading cross-functional teams. I’m passionate about bridging creativity with technology to drive real business impact and inspire those I work with.

I’m also skilled in project management, with a proven track record of guiding multidisciplinary teams through complex, high-pressure projects—delivering results on time, on budget, and often beyond expectations. I’m constantly exploring the intersection of human creativity and machine intelligence to push the boundaries of what’s possible.

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Language

Polish
Fluent
English
Advanced
Russian
Beginner

Work Experience

Project Manager at WBD TVN XR Studio
July 1, 2023 - Present
Led the operational and creative development of Poland’s largest XR virtual production studio, delivering premium TV, film, and branded content. Managed multidisciplinary teams across production design, camera, post, and graphics, ensuring smooth collaboration under tight broadcast deadlines. Led the transformation of production operations by integrating emerging technologies, achieving substantial savings (50%) and reducing shoot durations by nearly one-third. Oversaw planning and implementation of hybrid physical–virtual sets for live productions, including weather, infotainment, and entertainment formats. Directed EU R&D funding proposal (Horizon Europe) for 3D scenography printing and weather simulation systems, combining creative leadership with strategic innovation. Developed internal SOPs and tech documentation to scale studio processes and onboard new talent efficiently.
Freelance Creative Director / Art Supervisor at International
June 30, 2023 - August 15, 2025
Conceptualised and delivered visual identities, brand packages, and virtual sets for broadcasters including TVP Kultura2, TVP Dokument, and TVP World. Led full-cycle design and creative supervision—from pitch to on-air delivery—across cultural, news, and documentary formats. Collaborated internationally with HRT (Croatia) on election night coverage, supervising AR/VR graphic integration and motion branding in real-time broadcast environments. Delivered end-to-end cross-platform branding solutions for public institutions, combining storytelling, data visualisation, and immersive scenography. Consulted on design systems, workflow optimisations, and modular asset libraries to futureproof broadcaster toolkits.
Head of VR Studio at TVN24
December 31, 2021 - August 15, 2025
Designed, launched, and managed Poland’s first fully virtual XR TV studio, overseeing both creative vision and technical execution. Spearheaded the integration of green screen, camera tracking, and real-time virtual scenography into daily news formats—making immersive storytelling a newsroom standard. Managed a $1M+ budget, ensuring ROI through vendor negotiation, in-house development, and hardware optimisation. Developed proprietary tools and templates for VizRT-based graphics pipelines, resulting in hundreds of staff hours saved and increased visual consistency. Worked closely with editorial teams to create flexible set environments for breaking news, elections, and crisis events—scalable and adaptable in real time.
Head of On-Air Graphics at TVN24
December 31, 2009 - August 15, 2025
Led daily operations of the on-air graphics department supporting 24/7 news cycles, including breaking news, elections, and special events. Managed a team of designers, animators, and operators, fostering a high-performance culture under live broadcast pressure. Created dynamic motion graphics systems and data-driven visuals for key national events, including presidential debates and referendum nights. Collaborated with editorial, technical, and executive teams to align visual strategy with journalistic goals and audience expectations. Introduced early automation into graphics workflows, streamlining repeatable processes and reducing on-air error rates.
Project Manager at WBD TVN XR Studio
July 1, 2023 - Present
Led the operational and creative development of Poland’s largest XR virtual production studio, delivering premium TV, film, and branded content. Managed multidisciplinary teams across production design, camera, post, and graphics, ensuring smooth collaboration under tight broadcast deadlines. Led the transformation of production operations by integrating emerging technologies, achieving substantial savings (50%) and reducing shoot durations by nearly one-third. Oversaw planning and implementation of hybrid physical–virtual sets for live productions, including weather, infotainment, and entertainment formats. Directed EU R&D funding proposal (Horizon Europe) for 3D scenography printing and weather simulation systems, combining creative leadership with strategic innovation. Developed internal SOPs and technical documentation to scale studio processes and onboard new talent efficiently.
Freelance Creative Director / Art Supervisor
June 30, 2023 - August 27, 2025
Conceptualised and delivered visual identities, brand packages, and virtual sets for broadcasters including TVP Kultura2, TVP Dokument, and TVP World. Led full-cycle design and creative supervision—from pitch to on-air delivery—across cultural, news, and documentary formats. Collaborated internationally with HRT (Croatia) on election night coverage, supervising AR/VR graphic integration and motion branding in real-time broadcast environments. Delivered end-to-end cross-platform branding solutions for public institutions, combining storytelling, data visualisation, and immersive scenography. Consulted on design systems, workflow optimisations, and modular asset libraries to futureproof broadcaster toolkits.
Head of VR Studio at TVN24
December 31, 2021 - August 27, 2025
Designed, launched, and managed Poland’s first fully virtual XR TV studio, overseeing both creative vision and technical execution. Spearheaded the integration of green screen, camera tracking, and real-time virtual scenography into daily news formats—making immersive storytelling a newsroom standard. Managed a $1M+ budget, ensuring ROI through vendor negotiation, in-house development, and hardware optimisation. Developed proprietary tools and templates for VizRT-based graphics pipelines, resulting in hundreds of staff hours saved and increased visual consistency. Worked closely with editorial teams to create flexible set environments for breaking news, elections, and crisis events—scalable and adaptable in real time.
Head of On-Air Graphics at TVN24
December 31, 2008 - August 27, 2025
Led daily operations of the on-air graphics department supporting 24/7 news cycles, including breaking news, elections, and special events. Managed a team of designers, animators, and operators, fostering a high-performance culture under live broadcast pressure. Created dynamic motion graphics systems and data-driven visuals for key national events, including presidential debates and referendum nights. Collaborated with editorial, technical, and executive teams to align visual strategy with journalistic goals and audience expectations. Introduced early automation into graphics workflows, streamlining repeatable processes and reducing on-air error rates.

Education

Management & Marketing at Warsaw School of Economics
January 11, 2030 - August 15, 2025
Information Management in Business at Polish Open University
January 11, 2030 - August 15, 2025
Management & Marketing at Warsaw School of Economics
January 11, 2030 - August 27, 2025
Information Management in Business at Polish Open University
January 11, 2030 - August 27, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Software & Internet