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For the past 25 years, I've been an A/V, IT, marketing, and training professional in North Texas focused on the entertainment industry and academia. My career spans design, installation, maintenance, instruction, and distribution, allowing me to work across a broad spectrum of the market. I'm also a cinematographer and editor working on music videos and independent films. Over the last ten years, every media production I have managed has integrated marketing and distribution as core components. I have led initiatives in VOD and live streaming, website design, SEO, CMS management, social media channels, sponsored content, and print and email campaigns. My experience combines production excellence with marketing and educational technology. Over the last three years I have deployed extensive, expert utilization of AI tools for storyboarding, pitch decks, presentations, copy and narration As an expert Director of Photography for all formats, both electronic and film, I can create dynamic and engaging marketing campaigns for your business that will be the envy of your industry.…For the past 25 years, I've been an A/V, IT, marketing, and training professional in North Texas focused on the entertainment industry and academia. My career spans design, installation, maintenance, instruction, and distribution, allowing me to work across a broad spectrum of the market. I'm also a cinematographer and editor working on music videos and independent films. Over the last ten years, every media production I have managed has integrated marketing and distribution as core components. I have led initiatives in VOD and live streaming, website design, SEO, CMS management, social media channels, sponsored content, and print and email campaigns. My experience combines production excellence with marketing and educational technology. Over the last three years I have deployed extensive, expert utilization of AI tools for storyboarding, pitch decks, presentations, copy and narration As an expert Director of Photography for all formats, both electronic and film, I can create dynamic and engaging marketing campaigns for your business that will be the envy of your industry.

Hugh Richard Massey III

Director of Photography, Cinematographer, Film Director, +3

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For the past 25 years, I've been an A/V, IT, marketing, and training professional in North Texas focused on the entertainment industry and academia. My career spans design, installation, maintenance, instruction, and distribution, allowing me to work across a broad spectrum of the market. I'm also a cinematographer and editor working on music videos and independent films. Over the last ten years, every media production I have managed has integrated marketing and distribution as core components. I have led initiatives in VOD and live streaming, website design, SEO, CMS management, social media channels, sponsored content, and print and email campaigns. My experience combines production excellence with marketing and educational technology. Over the last three years I have deployed extensive, expert utilization of AI tools for storyboarding, pitch decks, presentations, copy and narration As an expert Director of Photography for all formats, both electronic and film, I can create dynamic and engaging marketing campaigns for your business that will be the envy of your industry.…For the past 25 years, I've been an A/V, IT, marketing, and training professional in North Texas focused on the entertainment industry and academia. My career spans design, installation, maintenance, instruction, and distribution, allowing me to work across a broad spectrum of the market. I'm also a cinematographer and editor working on music videos and independent films. Over the last ten years, every media production I have managed has integrated marketing and distribution as core components. I have led initiatives in VOD and live streaming, website design, SEO, CMS management, social media channels, sponsored content, and print and email campaigns. My experience combines production excellence with marketing and educational technology. Over the last three years I have deployed extensive, expert utilization of AI tools for storyboarding, pitch decks, presentations, copy and narration As an expert Director of Photography for all formats, both electronic and film, I can create dynamic and engaging marketing campaigns for your business that will be the envy of your industry.

Available to hire

For the past 25 years, I’ve been an A/V, IT, marketing, and training professional in North Texas focused on the entertainment industry and academia. My career spans design, installation, maintenance, instruction, and distribution, allowing me to work across a broad spectrum of the market. I’m also a cinematographer and editor working on music videos and independent films.

Over the last ten years, every media production I have managed has integrated marketing and distribution as core components. I have led initiatives in VOD and live streaming, website design, SEO, CMS management, social media channels, sponsored content, and print and email campaigns. My experience combines production excellence with marketing and educational technology.

Over the last three years I have deployed extensive, expert utilization of AI tools for storyboarding, pitch decks, presentations, copy and narration

As an expert Director of Photography for all formats, both electronic and film, I can create dynamic and engaging marketing campaigns for your business that will be the envy of your industry.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Work Experience

Director of Photography at Freelance

January 1, 1990 - Present

Write, direct, film, and edit media productions including dramatic features, commercials, music videos, industrials, and documentaries. Worked with clients such as Van Cliburn, Radio Shack, Dillard's, Fort Worth Star Telegram, United Way, Catholic Charities, Mesquite ISD, Fort Worth ISD, Fort Worth Shakespeare in the Park, Stage West, Hip Pocket, Texas Christian University, Pier One, Dickie's, Justin Boots, Landry's, The Trinity Railway Express, Belo Group, Stauch, Americredit, GameSpot, NASCAR, Cabela's, 92.1 Legends KTFW, 95.9 The Ranch KFWR, and Jarritos. Managed multi-format productions and integrated marketing with distribution components.

Producer at Certrac, Corporation

December 31, 2020 - August 15, 2025

Created marketing, promotional, and educational media content for the nuclear regulation industry. Handled studio engineering, design, and maintenance. Managed LMS and CMS administration.

Editor / Instructional Designer / Marketing at First Web Marketing / The Webmasters Agency and related agencies

December 31, 2019 - August 15, 2025

Produced social media strategy, writing, podcast editing, web designing, instructional media, and training. Supported various client web marketing and SEO efforts across HVAC, plumbing, roofing, auto shops, contractors, and advertising positions.

Satellite Master Control Room Operator at All Mobile Video / Westar Satellite Services

December 30, 2019 - August 14, 2020

Handled prime time shift airing six broadcast and web streaming television channels, managing content traffic and scheduling, satellite C&C, video editing, motion graphics design, FTP and CMS administration, IT and A/V engineering, web administration, help desk, and customer service.

A/V Technician at Video Tech Services / Athan’s Media / Murray Media

December 31, 2019 - August 15, 2025

Performed various technical roles in corporate theatre events at DFW convention centers, arenas, and hotel ballrooms including stagecraft installations, lift operation, rigging, camera operation, projection, playback, audio mixing, live stream video switching, IT, networking, breakout, lighting, video wall setup, stage management and technical directing.

Instructional Media Specialist at University of North Texas Health Science Center

December 31, 2017 - August 15, 2025

Developed and managed instructional media technologies. Trained staff and faculty in online instruction pedagogy, aesthetics, marketing, technical standards, and infrastructure. Managed video distribution platforms and learning management systems including Canvas, Kaltura, Google Class, Blackboard, Moodle, and WordPress. Assisted course design and trained users.

Technical Media Manager at University of North Texas at Dallas

December 31, 2012 - August 15, 2025

Oversaw all media production and distribution on campus. Designed and produced online courses, managed campus IP signage systems, produced advertising media for university marketing, maintained instructional technology, managed video conferences and webinars, conducted training, designed websites, and managed media and broadcasts for live events.

Media Coordinator at Texas Wesleyan University

December 31, 2009 - August 15, 2025

Responsible for operation and maintenance of television studios and media equipment campus-wide. Trained faculty, staff and students in media production. Developed media policy, produced advertising and promotional media materials, managed 3 television channels, radio station, and web media presence. Founded media production extracurricular organization and co-chaired committees.

Adjunct Professor at Texas Wesleyan University

December 31, 2009 - August 15, 2025

Taught Film Production, Aesthetics of Film, Television Production, Audio Production, Intro to Photography, and Digital Photography.

Producer at Radio Shack / Circle R Group / CRM Studios

December 31, 2003 - August 15, 2025

Performed all production roles from producer/director to director of photography/gaffer. Managed post-production roles including editing, graphics, duplication, and broadcast distribution. Led international satellite broadcasts and produced original training material distributed via internet, satellite, DVD, and VHS. Managed crew maintenance and repair of facilities and equipment. Built sets, props, camera rigs, and production tools and trained personnel.

Set Construction at Casa Mañana, Stage West, Hip Pocket Theatre, Fort Worth's Shakespeare in the Park

December 29, 1996 - August 13, 2025

Responsible for scenery design, construction, painting, maintenance and disposal.

Livestream / Video Coordinator at First Presbyterian Church Fort Worth

January 6, 2021 - June 4, 2025

Managing worship, concert and symposium livestreams. Producing marketing & educational media.