Available to hire
I am a Corporate Identity and Branding Specialist with over 39 years of experience, dedicated to creating and developing brand naming, enhancing organizational structure and positioning, and contributing to image and identity systems. I specialize in strategizing, planning, development, and implementation of identity solutions, ensuring consistent visual communication across logos, print forms, branding structure, and signage.
Throughout my career, I have worked with many businesses, including Fortune 500 companies, collaborating closely with marketing teams and communication specialists to deliver creative, strategically driven brand solutions. I also enjoy mentoring and educating others in the field of graphic design and typography.
Experience Level
Expert
Expert
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Expert
Work Experience
Corporate Identity and Brand Consultant at SCALI Corporate Identity & Brand Consultancy
January 1, 2007 - PresentFounded and currently operate a sole proprietorship specializing in corporate identity, brand management, and graphic design. Develop and implement corporate identity systems for diverse businesses including Fortune 500 companies. Collaborate with marketing and communication teams to realize comprehensive branding solutions across print, multimedia, and signage. Provide strategic research and education on brand naming, organizational structure, positioning, and identity systems to create consistent, clear, and creatively driven communications.
Vice President of Corporate Identity at Smarilli Marketing Communications
January 1, 2007 - August 15, 2025Led expansion of corporate identity and branding services through business development, design, marketing, and proposal writing. Managed principal branding projects for clients in regional business sectors including financial institutions, healthcare, retail, manufacturing, and technology. Notable projects involved managing branding strategy and design systems for Tyco Electronics, True Temper, and SunBank with specialized nomenclature and integration for mergers and multi-format applications.
Principal at SCALI Communications
January 1, 1996 - August 15, 2025Consulted on corporate identity and branding including brand management, proposal writing, and design implementation across print, digital, and signage. Developed a comprehensive branded identity program for Winterthur Museum Garden and Library, including writing a brand standards guide aligning the identity program with their historical and future vision.
Senior Designer and Creative Director at Monigle & Associates
January 1, 1994 - August 15, 2025Created corporate identity systems for a leading national firm serving Fortune 500 clients such as TRW, EATON, Sprint, Winterthur Museum, and more. Specialized in strategic brand naming, positioning, organizational structure, and identity systems development. Delivered creative and strategic branding solutions focused on clear, consistent communication for corporate clients.
Adjunct Professor at Harrisburg Area Community College
January 1, 2019 - August 15, 2025Taught and developed curricula for Graphic Design I and Typography courses.
Corporate Identity and Brand Consultant at SCALI Corporate Identity & Brand Consultancy
January 1, 2007 - PresentFounded and operate a sole proprietor corporate identity, brand management, and graphic design firm. Developed and implemented corporate identity systems for a wide variety of businesses including Fortune 500 companies across industries like retail, manufacturing, technology, and education. Collaborated with marketing and communications professionals to produce comprehensive branding and design systems for print, multimedia, and signage. Researched and educated on brand naming strategies, organizational positioning, and identity systems.
Vice President of Corporate Identity at Smarilli Marketing Communications
January 1, 2007 - August 15, 2025Expanded corporate identity and branding services through business development, marketing, and design leadership. Managed principal projects and branding strategy for clients including Tyco Electronics, True Temper, and SunBank, delivering naming programs, design systems, and marketing materials across multiple media.
Principal at SCALI Communications
January 1, 1996 - August 15, 2025Provided consulting and design services in corporate identity and branding, including brand management, proposal writing, and design implementation for print, digital, and signage. Developed a branded identity program with comprehensive brand standards for Winterthur Museum Garden and Library.
Senior Designer and Creative Director at Monigle & Associates
January 1, 1994 - August 15, 2025Created corporate identity systems for major clients including Fortune 500 companies such as TRW, EATON, Sprint, and Winterthur Museum Garden and Library. Specialized in brand naming strategy, organizational structure, and positioning to deliver clear, consistent corporate identity communications.
Adjunct Professor - Graphic Design I and Typography at Harrisburg Area Community College
January 1, 2019 - August 15, 2025Taught and developed curricula for Graphic Design I and Typography courses.
Education
Bachelor’s degree in Fine Arts at University of the Arts, formerly Philadelphia College of Art
January 1, 1980 - January 1, 1984Qualifications
Industry Experience
Financial Services, Healthcare, Manufacturing, Education, Real Estate & Construction, Retail, Professional Services, Consumer Goods
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