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I am a passionate business analytics professional with extensive experience in data analysis, marketing operations, and data engineering. I specialize in optimizing digital marketing campaigns, creating insightful dashboards, and developing predictive models that drive substantial business growth and operational efficiency. My hands-on expertise with tools like Python, SQL, Tableau, and Power BI enables me to deliver actionable insights and scalable data solutions. Currently pursuing a Master of Science in Business Analytics, I am eager to leverage my skills to help organizations harness the power of data to improve decision-making and customer engagement. I thrive in collaborative environments and enjoy leading projects that integrate analytics with business strategy to unlock meaningful results.…I am a passionate business analytics professional with extensive experience in data analysis, marketing operations, and data engineering. I specialize in optimizing digital marketing campaigns, creating insightful dashboards, and developing predictive models that drive substantial business growth and operational efficiency. My hands-on expertise with tools like Python, SQL, Tableau, and Power BI enables me to deliver actionable insights and scalable data solutions. Currently pursuing a Master of Science in Business Analytics, I am eager to leverage my skills to help organizations harness the power of data to improve decision-making and customer engagement. I thrive in collaborative environments and enjoy leading projects that integrate analytics with business strategy to unlock meaningful results.

Vineet Patnaik Kuppili

Data Scientist, Data Analyst, Marketing Analyst, +1

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I am a passionate business analytics professional with extensive experience in data analysis, marketing operations, and data engineering. I specialize in optimizing digital marketing campaigns, creating insightful dashboards, and developing predictive models that drive substantial business growth and operational efficiency. My hands-on expertise with tools like Python, SQL, Tableau, and Power BI enables me to deliver actionable insights and scalable data solutions. Currently pursuing a Master of Science in Business Analytics, I am eager to leverage my skills to help organizations harness the power of data to improve decision-making and customer engagement. I thrive in collaborative environments and enjoy leading projects that integrate analytics with business strategy to unlock meaningful results.…I am a passionate business analytics professional with extensive experience in data analysis, marketing operations, and data engineering. I specialize in optimizing digital marketing campaigns, creating insightful dashboards, and developing predictive models that drive substantial business growth and operational efficiency. My hands-on expertise with tools like Python, SQL, Tableau, and Power BI enables me to deliver actionable insights and scalable data solutions. Currently pursuing a Master of Science in Business Analytics, I am eager to leverage my skills to help organizations harness the power of data to improve decision-making and customer engagement. I thrive in collaborative environments and enjoy leading projects that integrate analytics with business strategy to unlock meaningful results.

Available to hire

I am a passionate business analytics professional with extensive experience in data analysis, marketing operations, and data engineering. I specialize in optimizing digital marketing campaigns, creating insightful dashboards, and developing predictive models that drive substantial business growth and operational efficiency. My hands-on expertise with tools like Python, SQL, Tableau, and Power BI enables me to deliver actionable insights and scalable data solutions.

Currently pursuing a Master of Science in Business Analytics, I am eager to leverage my skills to help organizations harness the power of data to improve decision-making and customer engagement. I thrive in collaborative environments and enjoy leading projects that integrate analytics with business strategy to unlock meaningful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Analyst Intern at University of Cincinnati, Carl H Lindner College of Business

May 31, 2025 - August 16, 2025

Managed and optimized monthly budgets across Google Ads and Bing Ads, achieving an average ROAS of 3:1 and 25%+ conversion growth. Conducted keyword research, A/B ad testing, and performance analysis, improving CTR by 30% and lowering CPC by 18%. Developed forecasting sales models and provided Power BI dashboard expertise for advanced KPIs, enhancing client transparency.

Data Analyst (DTC omni channel) at Indegene

February 29, 2024 - August 16, 2025

Automated end-to-end data analytics and KPI tracking using Python, Adobe Analytics, Tableau, and SQL, driving 35% operational efficiency. Delivered 15+ deep-dive reports supporting marketing and finance, unlocking $1.2M in business. Built and scaled ETL pipelines integrating multi-source datasets, enabling 60% faster reporting. Led cross-functional collaboration to optimize SEO/SEM and social media strategies, resulting in 20% ROI uplift and 12% customer retention increase. Executed machine learning segmentation to identify revenue leakage and high-value segments, increasing digital revenue by 17% and saving 12% in costs. Managed Agile analytics sprints with 90% task completion rate and enhanced data governance to improve accuracy by 22%.

Analyst Intern at University of Cincinnati, Carl H Lindner College of Business

May 31, 2025 - August 16, 2025

Managed and optimized monthly budgets exceeding $10K across Google Ads and Bing Ads, achieving an average ROAS of 3:1 and over 25% conversion growth. Conducted keyword research, A/B testing, and performance analysis improving CTR by 30% and lowering CPC by 18%. Developed forecasting models and applied statistical hypothesis testing for demand planning. Created advanced KPIs and dashboards using DAX and Power BI for enhanced client transparency.

Data Analyst (DTC omni channel) – BMS / Pfizer at Indegene

February 28, 2024 - August 16, 2025

Automated and monitored end-to-end data analytics using Python, Adobe Analytics, Tableau, and SQL to track KPIs and consumer behavior, improving operational efficiency by 35%. Delivered more than 15 in-depth reports supporting marketing and finance teams, unlocking $1.2M in business. Built and scaled ETL pipelines integrating multi-source datasets and optimized queries for 60% faster reporting. Collaborated with cross-functional teams for GTM strategies and SEO/SEM optimization. Utilized Adobe Analytics and Google Tag Manager for user journey analysis and A/B testing, increasing ROI by 20% and customer retention by 12%. Conducted machine learning analyses for segmentation and revenue optimization, boosting digital revenue by 17% and reducing costs by 12%. Led Agile analytics sprints achieving 90% task completion and improved data governance practices enhancing accuracy by 22%.