Admin cum Accountant with responsibilities including managing day-to-day administrative tasks, processing invoices, and contributing to digital marketing efforts such as Google Ads, Meta Ads, Canva, Mailchimp, and WordPress; planned and executed digital marketing campaigns across Google Ads, Facebook and Instagram; conducted keyword research, on-page SEO audits and content optimization to improve website ranking; tracked campaign performance using Google Analytics, SEMrush, and Ahrefs; developed SEO-friendly blog posts and landing pages to increase organic traffic; implemented on-page (Title Tags, Meta Descriptions, Header Optimization), off-page (Backlink Building, Guest Posting, Link Outreach) and technical SEO; performed content writing to support SEO strategies; worked with tools like SEMrush, Ahrefs, and Google Search Console for performance tracking.

Digital Marketing Specialist at Green Wave Information Technology Network Services L.L.C (Abu Dhabi)

January 1, 2023 - Present

Planned and executed digital marketing campaigns across Google Ads, Facebook Ads, and Instagram. Conducted keyword research, on-page SEO audits, and content optimization to improve website ranking on Google. Utilized tools like SEMrush, Ahrefs, and Google Search Console for performance tracking and backlink analysis. Developed SEO-friendly blog posts and landing pages to increase organic traffic. Tracked and analyzed campaign performance using Google Analytics, providing weekly reports on traffic, bounce rate, and goal conversions. Responsibilities also included on-page SEO (title tags, meta descriptions, header optimization), off-page SEO (backlink building, guest posting, link outreach), technical SEO (sitemap, robots.txt, page speed optimization), local SEO (Google My Business), SEO audits and reporting, content optimization, internal linking, and competitor analysis.

Senior Production Controller at Conduent

January 1, 2019 - Present

Working as a Senior Production Controller responsible for application monitoring and production control tasks ensuring smooth operational flows. Handling multiple processes linked to production and resource management with a focus on efficiency and timely deliverables.