I am a highly accomplished and results-driven Social Media Manager with over 12 years of experience developing and executing impactful digital strategies across diverse public and private sectors. I have a proven track record of leading award-winning campaigns, fostering vibrant online communities, and driving significant audience engagement and growth. I bring a unique blend of creative content production, advanced analytics, and strategic oversight, capable of translating complex organisational objectives into measurable social media success. Throughout my career, I have consistently demonstrated the ability to strategize and implement cohesive communication plans, create high-quality multimedia content, and manage digital platforms effectively. I am passionate about stakeholder engagement, data-driven reporting, and optimising campaign performance to support public awareness, recruitment, and advocacy initiatives.…

Kyle Grieve

I am a highly accomplished and results-driven Social Media Manager with over 12 years of experience developing and executing impactful digital strategies across diverse public and private sectors. I have a proven track record of leading award-winning campaigns, fostering vibrant online communities, and driving significant audience engagement and growth. I bring a unique blend of creative content production, advanced analytics, and strategic oversight, capable of translating complex organisational objectives into measurable social media success. Throughout my career, I have consistently demonstrated the ability to strategize and implement cohesive communication plans, create high-quality multimedia content, and manage digital platforms effectively. I am passionate about stakeholder engagement, data-driven reporting, and optimising campaign performance to support public awareness, recruitment, and advocacy initiatives.…

Available to hire

I am a highly accomplished and results-driven Social Media Manager with over 12 years of experience developing and executing impactful digital strategies across diverse public and private sectors. I have a proven track record of leading award-winning campaigns, fostering vibrant online communities, and driving significant audience engagement and growth. I bring a unique blend of creative content production, advanced analytics, and strategic oversight, capable of translating complex organisational objectives into measurable social media success.

Throughout my career, I have consistently demonstrated the ability to strategize and implement cohesive communication plans, create high-quality multimedia content, and manage digital platforms effectively. I am passionate about stakeholder engagement, data-driven reporting, and optimising campaign performance to support public awareness, recruitment, and advocacy initiatives.

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Skills

Experience Level

Work Experience

Digital Marketing Specialist at LEAP Strategies
July 1, 2024 - August 16, 2025
Strategised and executed integrated digital marketing campaigns, specifically leveraging paid social media advertising and organic content to drive client engagement and business growth. Managed and optimised high-performing paid social campaigns, consistently achieving target ROIs and maximising budget efficiency for clients. Led a team of content creators, providing clear direction and feedback to ensure high-quality, engaging social media content aligned with brand guidelines. Oversaw the development of a new corporate website, ensuring a strong digital brand presence.
Digital Manager at Department of Health, NI
October 1, 2022 - August 16, 2025
Led critical public health communications via social media during the COVID-19 pandemic, ensuring timely and impactful information dissemination. Developed and delivered impactful social media strategies and campaigns that significantly raised public awareness of health initiatives and policy changes. Utilised social media analytics tools to evaluate campaign performance and adjust content strategy to meet objectives. Collaborated closely with Ministers and senior officials to coordinate announcements and content delivery across social media channels, maximising public reach.
Social Media Manager (Volunteer) at Hullo Social
October 1, 2021 - August 16, 2025
Created and executed comprehensive social media strategy for Hullo across Facebook, Twitter, and Instagram, significantly increasing online presence and engagement for national awareness campaigns. Developed compelling content for national awareness campaigns, fostering engagement with adults across the UK and supporting volunteer feedback initiatives. Managed paid and organic social campaigns, ensuring all activity aligned with organisational values and mission.
Marketing Manager at Learning SPACE
October 1, 2021 - August 16, 2025
Created and executed marketing campaigns across traditional and digital mediums targeting customers and clients across the UK, Ireland, Europe, and North America. Managed allocated budgets effectively, delivering excellent return on investment and consistently meeting budget targets.
Digital Communications Officer at NELFT NHS Foundation Trust
October 1, 2019 - August 16, 2025
Managed all digital channels for a large NHS Trust (6,000+ employees) including comprehensive management and optimisation of the intranet (SharePoint), website (Verse One), and social media channels (Facebook, Twitter, Instagram, LinkedIn, Yammer, YouTube) as a central hub for stakeholder communications, content, and user experience. Spearheaded staff digital literacy initiatives and social media best practices, fostering greater ownership and engagement including training staff and overseeing the creation of over 50 social media accounts for healthcare services. Conceived and executed the award-winning '#NELFTSOMeWeek' brand-building campaign, significantly amplifying public health messaging externally and educating staff internally on social media engagement, leading to a 200% increase in social media followers and national recognition. Designed and delivered high-impact, multi-channel social media campaigns (organic and paid) with a strong focus on mental health awareness and recrui

Education

Bachelor of Arts at University of Strathclyde - Glasgow
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Government, Non-Profit Organization, Media & Entertainment, Professional Services

Skills

Experience Level