With more than 12 years of experience, I have been working in different organizations at various positions focused on media and communications. I possess skills in managing people and activities, preparing and delivering training, staff mobilization and development, teamwork, and stakeholder engagement. I am capable of handling extra burdens when necessary and am striving to leverage my skills and position at your esteemed organization. Throughout my career, I have increased brand awareness and innovation, led campaigns on ROI and market expansion, and managed communication and PR strategies including social media content and media relations. I am fluent in English, Amharic, and Afan Oromo, with a mother tongue in Afan Oromo, and have acquired certifications in AI, data analysis, programming, project management, digital journalism, and gender-based violence intervention.

Sagni Merga Nukus

With more than 12 years of experience, I have been working in different organizations at various positions focused on media and communications. I possess skills in managing people and activities, preparing and delivering training, staff mobilization and development, teamwork, and stakeholder engagement. I am capable of handling extra burdens when necessary and am striving to leverage my skills and position at your esteemed organization. Throughout my career, I have increased brand awareness and innovation, led campaigns on ROI and market expansion, and managed communication and PR strategies including social media content and media relations. I am fluent in English, Amharic, and Afan Oromo, with a mother tongue in Afan Oromo, and have acquired certifications in AI, data analysis, programming, project management, digital journalism, and gender-based violence intervention.

Available to hire

With more than 12 years of experience, I have been working in different organizations at various positions focused on media and communications. I possess skills in managing people and activities, preparing and delivering training, staff mobilization and development, teamwork, and stakeholder engagement. I am capable of handling extra burdens when necessary and am striving to leverage my skills and position at your esteemed organization.

Throughout my career, I have increased brand awareness and innovation, led campaigns on ROI and market expansion, and managed communication and PR strategies including social media content and media relations. I am fluent in English, Amharic, and Afan Oromo, with a mother tongue in Afan Oromo, and have acquired certifications in AI, data analysis, programming, project management, digital journalism, and gender-based violence intervention.

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Language

English
Fluent
Amharic
Fluent
Oromo
Fluent

Work Experience

Senior Promotion Officer at HS Consulting PLC
January 1, 2024 - Present
Increased brand awareness and innovation as a potential achievement. Led campaigns focused on ROI and market expansion. Achieved the company's visibility and positive stakeholder engagement.
Lecturer, Team Leader & Event Organizer under PR Directorate at Ambo University
January 1, 2024 - August 17, 2025
Managed department activities as department head. Engaged in research and community services. Developed communication and PR strategies as team leader and event organizer. Managed social media content and media coverage monitoring. Produced compelling content for media outlets and maintained media relations.
Journalist at OBN Media outlet
January 1, 2014 - August 17, 2025
Performed news writing and reporting, project news planning & reporting, hosted and live reported. Provided translations and served as deputy in absence of the program head.
Communication Manager (Part-time)
January 1, 2016 - August 17, 2025
Oversaw all internal and external communications for the company. Led marketing and public relations staff.

Education

MA in Journalism & Communications at Addis Ababa University
January 11, 2030 - August 17, 2025

Qualifications

Certified on Artificial Intelligence (AI) among 5 million Ethiocoders
January 11, 2030 - August 17, 2025
Certified on Data Analysis Fundamentals among 5 million Ethiocoders
January 11, 2030 - August 17, 2025
Certified on Programming Fundamentals among 5 million Ethiocoders
January 11, 2030 - August 17, 2025
Certified on Project Management, Evaluation and Monitoring from AU
January 11, 2030 - August 17, 2025
Certified in Digital Journalism from Reuters
January 11, 2030 - August 17, 2025
Certified on Confronting and Countering Gender-based Violence from Amnesty International
January 11, 2030 - August 17, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services

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