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I am a dedicated and highly motivated academic professional holding a PhD in Commerce with a specialization in Digital Marketing. I am passionate about education, research, and mentoring students in the fields of business and marketing. Throughout my career, I have been recognized for my contributions to digital and social media marketing research, with multiple publications and awards highlighting my work. With a strong background in both teaching and digital marketing practice, I have developed expertise in SEO, content marketing, paid advertising, and analytics tools. I strive to leverage my knowledge in commerce and marketing to contribute effectively in either academia or industry roles, aiming to empower others through research and practical application of digital marketing strategies.…I am a dedicated and highly motivated academic professional holding a PhD in Commerce with a specialization in Digital Marketing. I am passionate about education, research, and mentoring students in the fields of business and marketing. Throughout my career, I have been recognized for my contributions to digital and social media marketing research, with multiple publications and awards highlighting my work. With a strong background in both teaching and digital marketing practice, I have developed expertise in SEO, content marketing, paid advertising, and analytics tools. I strive to leverage my knowledge in commerce and marketing to contribute effectively in either academia or industry roles, aiming to empower others through research and practical application of digital marketing strategies.

Dr. Bincy A V arghese

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I am a dedicated and highly motivated academic professional holding a PhD in Commerce with a specialization in Digital Marketing. I am passionate about education, research, and mentoring students in the fields of business and marketing. Throughout my career, I have been recognized for my contributions to digital and social media marketing research, with multiple publications and awards highlighting my work. With a strong background in both teaching and digital marketing practice, I have developed expertise in SEO, content marketing, paid advertising, and analytics tools. I strive to leverage my knowledge in commerce and marketing to contribute effectively in either academia or industry roles, aiming to empower others through research and practical application of digital marketing strategies.…I am a dedicated and highly motivated academic professional holding a PhD in Commerce with a specialization in Digital Marketing. I am passionate about education, research, and mentoring students in the fields of business and marketing. Throughout my career, I have been recognized for my contributions to digital and social media marketing research, with multiple publications and awards highlighting my work. With a strong background in both teaching and digital marketing practice, I have developed expertise in SEO, content marketing, paid advertising, and analytics tools. I strive to leverage my knowledge in commerce and marketing to contribute effectively in either academia or industry roles, aiming to empower others through research and practical application of digital marketing strategies.

Available to hire

I am a dedicated and highly motivated academic professional holding a PhD in Commerce with a specialization in Digital Marketing. I am passionate about education, research, and mentoring students in the fields of business and marketing. Throughout my career, I have been recognized for my contributions to digital and social media marketing research, with multiple publications and awards highlighting my work.

With a strong background in both teaching and digital marketing practice, I have developed expertise in SEO, content marketing, paid advertising, and analytics tools. I strive to leverage my knowledge in commerce and marketing to contribute effectively in either academia or industry roles, aiming to empower others through research and practical application of digital marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

Digital Marketing Intern at CDA Academy

April 1, 2025 - Present

Engaged in an internship program focused on digital marketing, gaining hands-on experience with SEO techniques including on-page and off-page optimizations and keyword research aimed at improving website performance. Managed basic reporting and performance tracking for Google Ads and Meta Ads campaigns. Developed competencies in digital analytics tools such as Canva and Google Analytics to support data-driven decision making.

Guest Lecturer at Mar Thoma College, Thiruvalla

January 1, 2023 - August 17, 2025

Delivered lectures covering subjects in commerce and business management. Mentored students in research projects and academic writing. Assisted in the coordination and organization of academic events and conferences.

Research Scholar & Lecturer at SRM Institute of Science and Technology, Chennai

January 1, 2022 - August 17, 2025

Managed B.Com classes while conducting research work. Provided academic mentoring and guided student research projects. Published multiple research papers on digital marketing in reputed Scopus and UGC Care indexed journals.