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I’m a multidisciplinary Art Director with experience across shopper-based design, advertising, design agencies, publications, and stock image libraries. I’ve worked with beauty, pharmaceutical, FMCG, and technology clients, turning tight timelines into polished outputs and bringing ideas to life with speed and precision. My proudest work centers on craftsmanship and attention to detail—distilling what is less desirable into a masterwork. I thrive on collaboration, translating marketing needs into thoughtful design and dynamic visual content for in-store, online, and packaging.…I’m a multidisciplinary Art Director with experience across shopper-based design, advertising, design agencies, publications, and stock image libraries. I’ve worked with beauty, pharmaceutical, FMCG, and technology clients, turning tight timelines into polished outputs and bringing ideas to life with speed and precision. My proudest work centers on craftsmanship and attention to detail—distilling what is less desirable into a masterwork. I thrive on collaboration, translating marketing needs into thoughtful design and dynamic visual content for in-store, online, and packaging.

E Y LEE

Art Director, Graphic Designer, Packaging Designer, +5

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I’m a multidisciplinary Art Director with experience across shopper-based design, advertising, design agencies, publications, and stock image libraries. I’ve worked with beauty, pharmaceutical, FMCG, and technology clients, turning tight timelines into polished outputs and bringing ideas to life with speed and precision. My proudest work centers on craftsmanship and attention to detail—distilling what is less desirable into a masterwork. I thrive on collaboration, translating marketing needs into thoughtful design and dynamic visual content for in-store, online, and packaging.…I’m a multidisciplinary Art Director with experience across shopper-based design, advertising, design agencies, publications, and stock image libraries. I’ve worked with beauty, pharmaceutical, FMCG, and technology clients, turning tight timelines into polished outputs and bringing ideas to life with speed and precision. My proudest work centers on craftsmanship and attention to detail—distilling what is less desirable into a masterwork. I thrive on collaboration, translating marketing needs into thoughtful design and dynamic visual content for in-store, online, and packaging.

Available to hire

I’m a multidisciplinary Art Director with experience across shopper-based design, advertising, design agencies, publications, and stock image libraries. I’ve worked with beauty, pharmaceutical, FMCG, and technology clients, turning tight timelines into polished outputs and bringing ideas to life with speed and precision.

My proudest work centers on craftsmanship and attention to detail—distilling what is less desirable into a masterwork. I thrive on collaboration, translating marketing needs into thoughtful design and dynamic visual content for in-store, online, and packaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

English

Fluent

Chinese

Fluent

Malay

Fluent

Work Experience

Sir Art Director @ Grey Group Pte Ltd at Grey Group Pte Ltd

March 10, 2014 - October 10, 2022

Responsible for communications design and concept development. Worked on retail design strategy including instore POS, collaborated with 3D designers to execute creative in-store and retail environments. Led new packaging and product range design and development. Directed photoshoot concepts, briefs, and delivery. Collaborated with marketing teams to ideate creative digital content such as eCOM social media.