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I’m a multidisciplinary Art Director with a background spanning Shopper Based Design, Advertising, Design Agencies, Publications and Stock Image Libraries. I’ve partnered with Beauty, Pharmaceutical, FMCG and Technology brands to turn ideas into fast, high-impact work that meets tight deadlines and elevates brand storytelling. My craft is built on meticulous attention to detail and the ability to distill complex briefs into refined visual masterpieces. I love translating strategic briefs into elegant, premium designs and pushing creative boundaries while keeping the shopper at the center.…I’m a multidisciplinary Art Director with a background spanning Shopper Based Design, Advertising, Design Agencies, Publications and Stock Image Libraries. I’ve partnered with Beauty, Pharmaceutical, FMCG and Technology brands to turn ideas into fast, high-impact work that meets tight deadlines and elevates brand storytelling. My craft is built on meticulous attention to detail and the ability to distill complex briefs into refined visual masterpieces. I love translating strategic briefs into elegant, premium designs and pushing creative boundaries while keeping the shopper at the center.

EY LEE

Art Director, Graphic Designer, Packaging Designer, +5

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I’m a multidisciplinary Art Director with a background spanning Shopper Based Design, Advertising, Design Agencies, Publications and Stock Image Libraries. I’ve partnered with Beauty, Pharmaceutical, FMCG and Technology brands to turn ideas into fast, high-impact work that meets tight deadlines and elevates brand storytelling. My craft is built on meticulous attention to detail and the ability to distill complex briefs into refined visual masterpieces. I love translating strategic briefs into elegant, premium designs and pushing creative boundaries while keeping the shopper at the center.…I’m a multidisciplinary Art Director with a background spanning Shopper Based Design, Advertising, Design Agencies, Publications and Stock Image Libraries. I’ve partnered with Beauty, Pharmaceutical, FMCG and Technology brands to turn ideas into fast, high-impact work that meets tight deadlines and elevates brand storytelling. My craft is built on meticulous attention to detail and the ability to distill complex briefs into refined visual masterpieces. I love translating strategic briefs into elegant, premium designs and pushing creative boundaries while keeping the shopper at the center.

Available to hire

I’m a multidisciplinary Art Director with a background spanning Shopper Based Design, Advertising, Design Agencies, Publications and Stock Image Libraries. I’ve partnered with Beauty, Pharmaceutical, FMCG and Technology brands to turn ideas into fast, high-impact work that meets tight deadlines and elevates brand storytelling.

My craft is built on meticulous attention to detail and the ability to distill complex briefs into refined visual masterpieces. I love translating strategic briefs into elegant, premium designs and pushing creative boundaries while keeping the shopper at the center.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Chinese

Intermediate

Malay

Intermediate

Work Experience

Sir Art Director @ Grey Group Pte Ltd at Grey Group Pte Ltd

March 10, 2014 - October 10, 2022

Responsible for communications design and concept development. Worked on retail design strategy including instore POS, collaborated with 3D designers to execute creative in-store and retail environments. Led new packaging and product range design and development. Directed photoshoot concepts, briefs, and delivery. Collaborated with marketing teams to ideate creative digital content such as eCOM social media.

Art Director @ Grey Commerce Collective at Grey Group Pte Ltd

March 1, 2014 - October 1, 2022

Led design communications & visuals for retail & commerce initiatives, including master visuals, packaging concepts, 3D collaboration, VM display concepts and in-store communications. Drove consistency of brand identity across channels and supported eCommerce/social content strategies.

Freelance Art Director at GOSH Advertising Pte Ltd

June 1, 2013 - February 1, 2014

Delivered end-to-end art direction and concepts for campaigns across beauty, pharmaceutical, FMCG and technology clients; responsibilities included instore POS concepts, packaging ideas, photoshoot briefs, direction and delivery, and collaboration with marketing for digital content.

Art Director at BDC PTE LTD

July 1, 2011 - May 1, 2013

Led creative concepts and art direction for campaigns; managed 2D design and packaging initiatives; collaborated with cross-functional teams to deliver integrated campaigns.

SNR.GD / ART DIRECTOR at BDC PTE LTD

March 1, 2008 - June 1, 2011

Senior Graphic Designer / Art Director responsible for design direction across multiple brands, including packaging and brand visuals for campaigns.

ART DIRECTOR OF PHOTOGRAPGHY & D.I at INMAGINE SDN BHD

March 1, 2005 - February 1, 2008

Directed photography and digital imaging (D.I), overseeing photo shoots, retouching and layout integration with brand storytelling.

SENIOR GRAPHIC DESIGNER at RNF CONCEPT HOUSE SDN BHD

March 1, 2001 - February 1, 2005

Senior graphic designer responsible for visual concepts, layout execution and asset creation across campaigns.

VISUALIZER CUM DESIGNER at LECHA ADVERTISING SDN BHD

April 1, 1997 - February 1, 2001

Visualizer and designer focused on concept development, layout design and campaign visuals.