I have been an education content writer since 2019, specializing in lifestyle, mental health, food, and marketing agency projects. I am skilled in crafting audience-focused, SEO-optimized content that engages readers and drives results. In 2024, I expanded into digital marketing, gaining experience in campaign creation, online presence optimization, and aligning content with business objectives. I blend storytelling with strategy to deliver measurable impact.

user1030580

I have been an education content writer since 2019, specializing in lifestyle, mental health, food, and marketing agency projects. I am skilled in crafting audience-focused, SEO-optimized content that engages readers and drives results. In 2024, I expanded into digital marketing, gaining experience in campaign creation, online presence optimization, and aligning content with business objectives. I blend storytelling with strategy to deliver measurable impact.

Available to hire

I have been an education content writer since 2019, specializing in lifestyle, mental health, food, and marketing agency projects. I am skilled in crafting audience-focused, SEO-optimized content that engages readers and drives results.

In 2024, I expanded into digital marketing, gaining experience in campaign creation, online presence optimization, and aligning content with business objectives. I blend storytelling with strategy to deliver measurable impact.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Malay
Fluent

Work Experience

Digital Marketing Strategist cum Brand Manager at Yappy Pets Pte Ltd
December 31, 2025 - August 18, 2025
Led brand and digital marketing strategies, managed social media content and campaigns, represented brands at expos, planned and launched product campaigns, and tracked market trends and campaign performance.
Freelance Writer at Zafigo
January 1, 2022 - Present
Researched and curated content on diverse topics; pitched article ideas.
Digital Content Writer / Digital Marketing at Heroes Of Digital
December 31, 2021 - August 18, 2025
Produced SEO articles, created content outlines, created webpages, and pitched article ideas.
Editor (Internship) at Good Foodie Media Sdn. Bhd.
December 31, 2019 - August 18, 2025
Featured in videos to promote clients’ products.

Education

BA Media & Communication at University Of Sussex, United Kingdom
January 1, 2003 - January 1, 2013
at Methodist Girls’ School, Penang
January 1, 2014 - January 1, 2016
at INTI International College & University, Penang
January 1, 2018 - January 1, 2021

Qualifications

SEO Certified by HubSpot Academy
January 11, 2030 - August 18, 2025
SEO II Certified by HubSpot Academy
January 11, 2030 - August 18, 2025
Digital Marketing Certified by HubSpot Academy
January 11, 2030 - August 18, 2025
Certified Surfer Expert by Surfer
January 11, 2030 - August 18, 2025

Industry Experience

Education, Consumer Goods, Media & Entertainment, Professional Services, Retail