Available to hire
I am an experienced creative leader specializing in design and communication across multiple mediums including branding, digital and print. With a proven track record of leading teams, developing brand identities, and directing photography and creative content, I thrive in dynamic environments focused on innovative storytelling and strategic partnerships. My expertise spans from conceptualizing photoshoots and managing studio operations to steering event design and interior branding, always driven by a passion for delivering high-quality visual narratives.
Over the years, I have nurtured collaborative relationships within creative agencies and unique studios in Berlin, leading projects that integrate tradition with digital innovation. Beyond design, I actively engage in mindfulness and arts education, fueling my creativity and leadership with a holistic approach. I am motivated by industry trends and continuously seek to merge aesthetics with meaningful experiences that resonate with diverse audiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
French
Fluent
Work Experience
Head of Design & Communication at Bechstein Network
May 1, 2024 - August 18, 2025Led brand identity creation for all locations, provided art and creative direction across online and offline channels, designed and developed websites, conducted industry research, managed print design and production, oversaw asset and project management, created social media strategy and content, and managed teams and scheduling. Developed event and interactive design concepts and fostered strategic partnerships and collaborations.
Head of Brand & Founder at OM. AMI
January 1, 2023 - August 18, 2025Managed budget and studio operations for a mindfulness studio offering age-appropriate yoga, art, and mindfulness programs for children. Directed art and creative projects both online and offline, designed and developed the website, performed competitor analysis and strategy, managed assets and projects, created social media content and strategy, designed print materials, produced events, and handled interior design and brand communication.
Creative Director & Head of Brand at Schulz & Schulz
January 1, 2021 - August 18, 2025Led art and creative direction for premium print solutions and visual design agency, managing client relationships, product production, and curation. Provided strategic input for design and creative projects.
Senior Art Director at Strichpunkt
August 1, 2022 - August 18, 2025Provided visual directions online and offline for cultural brands, managed teams and project onboarding, handled client and project management, researched industry trends, managed assets and projects, and developed creative strategy.
Head of Design & Communication at Bechstein Network
May 1, 2024 - August 18, 2025Led design and marketing functions, overseeing brand identity creation for all locations, art and creative direction across online and offline media, website design and development, industry trends research, print design and production, asset and project management. Managed team scheduling, social media strategy and content creation, photography direction and styling, event and interactive design, and strategic partnerships and collaborations. Directed photoshoot conceptualization and execution.
Creative Director at Integr8 Media
December 1, 2021 - August 18, 2025Directed design and brand identity development integrating traditional and digital marketing strategies. Responsible for art and creative direction offline and online, team briefing and guidance, presentation and web design/development, photography and shooting direction, post-production, strategy and conception, print design, production, marketing strategy, and team management.
Head of Brand & Founder at OM. AMI
January 1, 2023 - August 18, 2025Founded and led a mindfulness studio offering age-appropriate yoga, art, and mindfulness programs for children. Served as brand ambassador and visionary leader while managing budget and studio operations. Directed art and creative strategy (online and offline), website design and development, competitor analysis, partner collaborations, marketing, asset and project management. Also taught yoga classes for children, managed social media strategy and content creation, directed photography and styling, print design and production, event production and design, interior design, and brand communication.
Creative Director & Head of Brand at Schulz & Schulz
January 1, 2021 - August 18, 2025Leading rebranding and concept development for a premium print solutions and visual design agency. Managed art and creative direction for offline and online projects, client relationship and management, website design and development, content creation and curation, social media strategy, photography direction and styling, print design and production.
Senior Art Director at Strichpunkt
August 1, 2022 - August 18, 2025Developed concepts and creative briefs, provided visual directions for online and offline media, managed teams and project onboarding. Led client and project management, performed industry trend research, asset and project management, campaign execution, art direction, and creative strategy for a brand and design agency with focus on cultural brands.
Creative Director & Head of Brand at Heinrich Dinkelacker
January 1, 2019 - August 18, 2025Led design and marketing initiatives including brand identity and product design for a shoelabel with heritage of over 140 years. Directed art and creative work offline and online, website design and development, industry trends research, editorial and layout design, environment design, social media strategy and content creation, photography direction and styling, print design and production. Managed visual language and copywriting, marketing, design and strategy, and team leadership.
Head of Design & Communication at Bechstein Network
May 1, 2024 - August 24, 2025Led design and marketing efforts for a creative space specializing in unique event locations and placemaking. Responsibilities included brand identity creation across all locations, art and creative direction both online and offline, website design and development, print design and production, social media strategy and content creation, photography direction and styling, team management, event and interactive design, and driving strategic partnerships and collaborations. Managed photoshoot conceptualization and directed shoots to ensure brand consistency and creativity.
Creative Director at Integr8 Media
December 1, 2021 - August 24, 2025Oversaw design direction and brand identity development within an agency specialized in integrating traditional and digital marketing strategies. Directed art and creative efforts online and offline, managed team briefings and guidance, created presentations, handled web design and development, served as photographer and shooting director, managed post-production, strategized marketing and design, and led team management.
Head of Brand & Founder at OM. AMI
January 1, 2023 - August 24, 2025Founded and led a mindfulness studio offering age-appropriate yoga, art, and mindfulness programs for children. Acted as brand ambassador and visionary leader with responsibilities including budget and studio management, art and creative direction online and offline, website design and development, competitor analysis and strategy, partner collaborations, social media strategy and content creation, photography direction and styling, print design and production, event production and design, interior design, brand communication, and teaching art and yoga classes for kids.
Creative Director & Head of Brand at Schulz & Schulz
January 1, 2021 - August 24, 2025Led rebranding and concept development at an agency for premium print solutions and visual design. Directed art and creative work online and offline, managed client relationships, oversaw website design and development, created and curated content, managed social media strategy and content creation, directed photography and styling, and handled print design and production.
Senior Art Director at Strichpunkt
August 1, 2022 - August 24, 2025Worked at a brand and design agency focusing on cultural brands. Developed concepts and creative briefs, provided visual directions both online and offline, managed teams and project onboarding, handled client and project management, researched industry trends, managed assets and projects, executed campaigns with art direction, and developed creative strategy.
Creative Director & Head of Brand at Heinrich Dinkelacker
January 1, 2019 - August 24, 2025Led design and marketing for a shoelabel rooted in tradition and craftsmanship spanning over 140 years. Responsibilities included brand identity and product design, art and creative direction online and offline, website design and development, industry trends research, editorial and layout design, environment design, social media strategy and content creation, photography direction and styling, print design and production, visual language and copywriting, and leadership in marketing, design, and strategy with team management.
Education
Bachelor of Arts Communication Design at Design Akademie, Berlin
January 1, 2012 - January 1, 2015Abitur & Baccalauréat at Sophie-Scholl-Schule, Berlin
January 11, 2030 - August 18, 2025Qualifications
Industry Experience
Retail, Real Estate & Construction, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Healthcare
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