Available to hire
Hi, I’m Umer Shamsi, a creative video editor specializing in e-commerce and performance-driven content. I love turning ideas into engaging visuals that resonate with audiences and move the needle for brands.
I’m proficient with DaVinci Resolve and AI-powered editing tools, and I base my storytelling on data. From UGC to paid ads, I deliver fast, reliable work that maintains brand voice and delivers results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
Video Editor at EDU Media / US Media
May 1, 2017 - PresentEditing various video materials with focus on grading, writing, optimization, collaboration, and using tools like TikTok AI Tools (ChatGPT, Descript), Meta Ads Library, Google Drive, Frame.io, and Hootsuite. Experienced with sound design, mixing, storyboarding, scripting, CTR & conversion-focused editing, UGC and short-form content, and creating ad creatives for Meta and TikTok.
Video Editor at Film FX
May 1, 2024 - PresentEdited 120+ branded videos including TVCs, reels, and documentaries for clients in fashion, fitness, and lifestyle sectors. Increased average viewer retention by 32% through optimized storyboards, pacing, and beat-matched transitions. Used DaVinci Resolve for color grading and post-production workflows, reducing post turnaround by 40%. Collaborated with creative directors to deliver 15+ campaign videos boosting social engagement by 3x within 30 days. Implemented AI tools Runway and Pictory to accelerate rough cuts, saving 6+ hours/week on initial drafts. A/B tested versions of short-form edits, achieving a 27% increase in click-through rate on Meta ads. Maintained brand voice and visual language across multiple client verticals, adapting to each brief’s tone and audience.
Video Editor at US Media
May 1, 2017 - PresentEdited branded video content including UGC and short-form content; performed color grading and optimization; collaborated with creative directors; implemented data-driven storytelling; used AI tools and platforms (ChatGPT, Descript, etc.); supported multi-platform campaigns and ad creative development.
Video Editor at Film FX
May 1, 2024 - PresentEdited 120+ branded videos including TVCs, reels, and documentaries for fashion, fitness, and lifestyle sectors. Increased average viewer retention by 32% through optimized storyboards, pacing, and beat-matched transitions. Used DaVinci Resolve for color grading and post-production workflows. Collaborated with creative directors to deliver 15+ campaign videos. Implemented AI tools (Runway, Pictory) to accelerate rough cuts, saving 6+ hours per week; conducted A/B tests for short-form edits; maintained brand voice across multiple client briefs.
Video Editor at US Media
May 1, 2017 - PresentInitially joined as a video editor in a fast-paced media production environment; responsible for editing and delivering compelling video content for multiple campaigns from concept through post-production, focusing on efficiency and quality.
Video Editor at Film FX
May 1, 2024 - PresentEdited 120+ branded videos across fashion, fitness, and lifestyle sectors. Increased average viewer retention by 32% through optimized storyboards, pacing, and beat-matched transitions; delivered 15+ campaign videos that boosted social engagement by 3x within 30 days. Implemented AI-assisted rough-cut tools (Runway, Pictory) to accelerate initial drafts, saving 6+ hours per week; performed A/B testing on short-form edits; maintained consistent brand voice and visuals across multi-client briefs.
Video Editor at US Media
May 1, 2017 - PresentEdited 120+ videos including TVCs, reels, and documentaries for clients in fashion, fitness, and lifestyle sectors. Increased average viewer retention by 32% through optimized storyboards, pacing, and beat-matched transitions. Used DaVinci Resolve for color grading and post-production workflows, reducing turnaround time by 40%. Collaborated with creative directors to deliver 15+ campaign videos that boosted social engagement by 3x within 30 days. Implemented AI tools like Runway and Pictory to accelerate rough cuts, saving 6+ hours per week on initial drafts. Performed A/B testing on short-form edits; the best-performing version increased click-through rate by 27% on Meta ads. Maintained consistent brand voice and visuals across multiple client verticals, adapting to each brief’s tone and audience.
Video Editor at Film FX
May 1, 2024 - PresentEdited 120+ branded videos including TVCs, reels, and documentaries for fashion, fitness, and lifestyle clients. Increased average viewer retention by 32% using optimized storyboards, pacing, and beat-matched transitions. Used DaVinci Resolve for color grading and post-production workflows, reducing post turnaround by 40%. Collaborated with creative directors to deliver 15+ campaign videos that boosted social engagement by 3x within 30 days. Implemented AI tools like Runway and Pictory to accelerate rough cuts, saving 6+ hours/week in initial drafts. A/B tested versions of short-form edits; the best-performing version increased click-through rate by 27% on Meta ads. Maintained brand voice and visual language across multiple client verticals, adapting to each brief’s tone and audience.
Education
Bachelor of Film/Video and Photographic Arts at Hajvery University
January 1, 2016 - January 1, 2016Bachelor of Film/Video and Photographic Arts at Hajvery University
January 1, 2016 - September 26, 2025Bachelor of Film / Video and Photographic Arts at Hajvery University
January 11, 2030 - January 1, 2016Bachelor of Film / Video and Photography Arts at Hajvery University
January 1, 2016 - September 26, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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