Available to hire
Hi, I’m Michelle Büchi, a senior marketing and communications professional with 18+ years of global experience helping brands grow through data-driven, multi-channel campaigns. I enjoy turning complex business objectives into clear, measurable marketing strategies that boost brand awareness, engagement, and revenue across financial services, insurance, and tech sectors.\nI thrive in cross-functional teams, partnering with executives, product, sales, and design to craft engaging content and digital experiences. My focus is on ROI, process efficiency, and building scalable marketing operations that deliver sustainable growth.
Experience Level
Language
English
Fluent
Chinese
Fluent
Work Experience
Marketing Manager - Mobile App at Live Well by Zurich Insurance
February 20, 2022 - PresentDeveloped and executed global digital marketing strategies to drive app growth; managed organic and paid channels; led PR, corporate communications and social media; planned multi-channel paid campaigns and optimized conversions.
Marketing Manager - Mobile App at Live Well by Zurich Insurance
February 20, 2022 - PresentLed mobile app marketing, digital marketing, PR and corporate communications; drove social media strategy and multi-channel brand presence; planned and executed Google Ads, Meta, and App Store campaigns with focus on conversions; conducted market research and competitor analysis; designed KPI dashboards; implemented marketing operations enhancements and streamlined processes.
Virtual Events Manager (Project-based) at Bank Vontobel AG
December 20, 2021 - September 21, 2025End-to-end execution of global virtual events using Zoom, Teams, and ON24; developed event marketing strategies to increase attendance and engagement; collaborated with cross-functional teams to optimize delivery.
Marketing Lead, Tax & Legal at Deloitte AG
March 20, 2021 - September 21, 2025Led global marketing strategy for the Tax & Legal business; increased brand awareness and market share; developed digital content strategies across intranet, website, and social media; led cross-functional initiatives with analytics to optimise ROI.
Marketing Lead, Tax & Legal at Deloitte AG
March 20, 2021 - September 21, 2025Led the global marketing strategy for the Tax & Legal business; increased brand awareness and market share; developed digital content across intranet, websites and social platforms. Implemented paid campaigns and KPI dashboards.
Marketing Lead, Tax & Legal at Deloitte AG
March 1, 2021 - September 21, 2025Developed global digital marketing channels; created and curated content; managed intranet, website and social media; led analytics and tools (MMP, RevenueCat, App Tracking, Meta, Canva, Sitecore, Braze, Salesforce CRM); oversaw event management (Aventri, Zoom, Teams, ON24); built data-driven marketing strategies and collaborated with cross-functional teams to optimize events and content delivery.
Marketing Communications – Wealth Planning (Project-based) at Bank Julius Baer AG
October 20, 2017 - September 21, 2025Redesigned client pitch books based on stakeholder interviews; fed back analyses to strengthen communications; supported wealth planning marketing across channels.
Marketing Communications Specialist at DKSH Management AG
January 2, 2017 - September 21, 2025Developed global digital marketing campaigns; managed intranet/web channels, SEO, social media, PR and paid campaigns; enhanced brand awareness.
Marketing Communications Specialist (Project-based) at DKSH Management AG
April 20, 2016 - September 21, 2025Managed global digital marketing channels; developed engaging marketing content including videos, sales materials, and presentations; led international campaigns and used analytics to optimize performance.
Marketing Manager (Project-based) at Arctic GmbH
April 20, 2016 - September 21, 2025Managed marketing plans to raise brand awareness and customer engagement; created digital marketing content and SEO-friendly web assets; led a team of six marketing assistants with streamlined processes.
Marketing Communications Specialist (Project-based) at DKSH Management AG
April 20, 2016 - September 21, 2025Managed global digital marketing channels; developed engaging marketing content across intranet, website and social media; planned content, multi-channel campaigns and optimized digital assets.
Senior Marketing Executive at Arc Tic GmbH
April 20, 2013 - September 21, 2025Managed marketing plans to increase brand awareness and customer engagement; created content for digital campaigns; implemented website SEO strategies; developed and streamlined operational processes for a six-person marketing team.
Marketing & Communications Specialist at RR Donnelley Hong Kong Ltd.
April 20, 2013 - September 21, 2025Developed regional APAC marketing strategy; managed SEO, social media campaigns, email marketing to drive lead generation; led cross-functional teams across India and Hong Kong.
Marketing Manager - Asia Pacific at RR Donnelley Hong Kong Ltd.
April 20, 2013 - September 21, 2025Led regional marketing efforts for APAC, including SEO, social media campaigns and email marketing to drive lead generation; coordinated cross-region teams.
Marketing Manager at Arctic GmbH
July 20, 2011 - September 21, 2025Created and executed digital marketing campaigns, managed website SEO, and developed content for marketing channels; led a team of six marketing assistants.
Marketing Officer at RR Donnelley Hong Kong Ltd.
February 20, 2009 - September 21, 2025Managed local and regional marketing efforts; supported PR and communications; drove lead generation through campaigns.
Marketing Officer at Bina Tone Electronics Ltd.
February 20, 2009 - September 21, 2025Hong Kong-based marketing officer driving local marketing initiatives and campaigns; supported SEO and social media activities to boost brand visibility.
Marketing Officer at Bina Tone Electronics Ltd.
February 20, 2009 - September 21, 2025Developed and executed local marketing initiatives; managed online and offline campaigns and collateral; collaborated with cross-functional teams to support sales.
Sales & Marketing Operations Executive at Twin Wealth Oil & Fats Trading Ltd.
May 31, 2006 - September 21, 2025Led multi-regional sales and marketing campaigns across Asia, focusing on marketing operations, lead generation, and cross-border collaboration.
Sales & Marketing Operations Executive at Twin Wealth Oil & Fats Trading Ltd.
May 20, 2006 - September 21, 2025Led sales and marketing operations; supported cross-border campaigns; built relationships with clients across Asia.
Sales & Marketing Operations Executive at Twin Wealth Oil & Fats Trading Ltd.
May 20, 2006 - September 21, 2025Managed sales and marketing operations; supported campaigns and cross-functional collaboration to drive market presence in APAC.
Education
Bachelor of Arts in Business Administration at University of Leicester
January 1, 2000 - January 1, 2003Master of Science in Marketing at University of Leicester
January 1, 2003 - January 1, 2004Bachelor of Arts in Business Administration at Coventry University
January 1, 2000 - January 1, 2003Master of Science in Marketing at University of Leicester
January 1, 2003 - January 1, 2004Bachelor of Arts in Business Administration at University of Leicester
January 1, 2003 - January 1, 2004Qualifications
Industry Experience
Financial Services, Professional Services, Media & Entertainment, Education, Software & Internet, Telecommunications, Travel & Hospitality
Experience Level
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