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I am a passionate brand designer and strategic communicator based in New Cairo, Egypt. With a Bachelor of Arts in Graphic Design and a minor in Architectural Design from The American University in Cairo, I have developed strong expertise in brand identity, visual communication, and creative strategy. Over the years, I have collaborated with diverse clients and institutions, leading projects from conception to execution, and mentoring junior designers. Currently, I work as a Senior Supervisor in Planning and Communication at the National Training Academy, where I develop strategic content and lead communications for high-profile national and international initiatives. My commitment is to create meaningful and impactful visual solutions that align with brand strategies and elevate communications across sectors including government, education, and non-profit organizations.…I am a passionate brand designer and strategic communicator based in New Cairo, Egypt. With a Bachelor of Arts in Graphic Design and a minor in Architectural Design from The American University in Cairo, I have developed strong expertise in brand identity, visual communication, and creative strategy. Over the years, I have collaborated with diverse clients and institutions, leading projects from conception to execution, and mentoring junior designers. Currently, I work as a Senior Supervisor in Planning and Communication at the National Training Academy, where I develop strategic content and lead communications for high-profile national and international initiatives. My commitment is to create meaningful and impactful visual solutions that align with brand strategies and elevate communications across sectors including government, education, and non-profit organizations.

Salma S S Saad

Brand Designer, Art Director, Graphic Designer, +2

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I am a passionate brand designer and strategic communicator based in New Cairo, Egypt. With a Bachelor of Arts in Graphic Design and a minor in Architectural Design from The American University in Cairo, I have developed strong expertise in brand identity, visual communication, and creative strategy. Over the years, I have collaborated with diverse clients and institutions, leading projects from conception to execution, and mentoring junior designers. Currently, I work as a Senior Supervisor in Planning and Communication at the National Training Academy, where I develop strategic content and lead communications for high-profile national and international initiatives. My commitment is to create meaningful and impactful visual solutions that align with brand strategies and elevate communications across sectors including government, education, and non-profit organizations.…I am a passionate brand designer and strategic communicator based in New Cairo, Egypt. With a Bachelor of Arts in Graphic Design and a minor in Architectural Design from The American University in Cairo, I have developed strong expertise in brand identity, visual communication, and creative strategy. Over the years, I have collaborated with diverse clients and institutions, leading projects from conception to execution, and mentoring junior designers. Currently, I work as a Senior Supervisor in Planning and Communication at the National Training Academy, where I develop strategic content and lead communications for high-profile national and international initiatives. My commitment is to create meaningful and impactful visual solutions that align with brand strategies and elevate communications across sectors including government, education, and non-profit organizations.

Available to hire

I am a passionate brand designer and strategic communicator based in New Cairo, Egypt. With a Bachelor of Arts in Graphic Design and a minor in Architectural Design from The American University in Cairo, I have developed strong expertise in brand identity, visual communication, and creative strategy. Over the years, I have collaborated with diverse clients and institutions, leading projects from conception to execution, and mentoring junior designers.

Currently, I work as a Senior Supervisor in Planning and Communication at the National Training Academy, where I develop strategic content and lead communications for high-profile national and international initiatives. My commitment is to create meaningful and impactful visual solutions that align with brand strategies and elevate communications across sectors including government, education, and non-profit organizations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Arabic

Fluent

English

Fluent

Work Experience

Senior Supervisor - Planning and Communication – Executive Director’s Office at National Training Academy (NTA)

June 1, 2021 - Present

Develop and present strategic content, presentations, and visual communication for national and international collaborations. Coordinate with ministries, embassies, and global institutions to align on human capital development projects. Lead messaging and branding for major initiatives, Executive Programs, and international fellowships. Serve as the creative and communications focal point for high-level government events.

Brand Designer → Art Director at The Brand Bees

April 30, 2021 - August 18, 2025

Promoted from Brand Designer to Art Director in recognition of leadership, creativity, and consistent performance. Directed creative strategy and led end-to-end execution of major branding and campaign projects. Worked on high-profile clients including CAF Awards, Ahl Masr Foundation, Mo Bistro, Leopelle, Bongoyo, Dainties, UGotBox, Weirdough, Tabali, El Domiaty, HCH, AOS, and Beitak B Eidak. Managed cross-functional deliverables across brand identity, print, packaging, and digital content. Oversaw all creative submissions, defined project timelines, and facilitated collaboration between designers and brand managers. Led brainstorming sessions and mentored junior team members throughout the design process.

Graphic Designer at Creativito Marketing

June 30, 2018 - August 18, 2025

Led creative execution for clients like Valeo, Raya, and Maatouk Bassiouny. Delivered brand assets, social campaigns, and a full website redesign. Collaborated with developers and business teams for final rollouts.

Freelance Designer at Independent / Various Clients

January 1, 2016 - Present

Worked on various branding and design projects for local and regional clients across diverse sectors. Contributed to brand development, campaign visuals, packaging, and digital content for clients including Obeikan, Madar, Beyti, GIG, Solargy, Al Mehwar Hospital, Shefaa El Orman, Hodhod, Shamel Inc, Makaseb, iSaned, Konouz Egypt, FYVES Mall, BoostX, AUC SDME Campaign, Dara's Ice Cream, MetLife, and Lahint. Delivered creative solutions tailored to marketing needs, collaborating with client teams and agencies to align design with brand strategy and communication goals.

Graphic Design Intern at Vision Advertising

August 31, 2015 - August 18, 2025

Supported TV and print campaigns for 57357 Hospital and OLX. Attended professional workshops on social media and production design.

Senior Supervisor - Planning and Communication – Executive Director’s Office at National Training Academy (NTA)

June 1, 2021 - Present

Developed and presented strategic content, presentations, and visual communication for national and international collaborations. Coordinated with ministries, embassies, and global institutions on human capital development projects. Led messaging and branding for major initiatives, Executive Programs, and international fellowships. Served as the creative and communications focal point for high-level government events.

Brand Designer → Art Director at The Brand Bees

April 30, 2021 - August 18, 2025

Promoted from Brand Designer to Art Director for leadership, creativity, and consistent performance. Directed creative strategy and managed end-to-end execution of major branding and campaign projects. Worked on high-profile clients including CAF Awards, Ahl Masr Foundation, and others. Managed cross-functional deliverables including brand identity, print, packaging, and digital content. Oversaw project timelines and facilitated collaboration between designers and brand managers. Led brainstorming sessions and mentored junior team members.

Graphic Designer at Creativito Marketing

June 30, 2018 - August 18, 2025

Led creative execution for clients such as Valeo, Raya, and Maatouk Bassiouny. Delivered brand assets, social campaigns, and a full website redesign. Collaborated with developers and business teams for final rollouts.

Freelance Designer at Independent / Various Clients

January 1, 2016 - Present

Worked on diverse branding and design projects for local and regional clients across multiple sectors. Delivered brand development, campaign visuals, packaging, and digital content tailored to client needs. Collaborated with client teams and agencies to align design with brand strategy and communication goals. Clients included Obeikan, Madar, Beyti, MetLife, and others.

Graphic Design Intern at Vision Advertising

August 31, 2015 - August 18, 2025

Supported TV and print campaigns for 57357 Hospital and OLX. Attended workshops on social media and production design.

Senior Supervisor - Planning and Communication – Executive Director’s Office at National Training Academy (NTA)

June 1, 2021 - Present

Develop and present strategic content, presentations, and visual communication for national and international collaborations. Coordinate with ministries, embassies, and global institutions on human capital development projects. Lead messaging and branding for major initiatives, executive programs, and international fellowships. Serve as the creative and communications focal point for high-level government events.

Brand Designer → Art Director at The Brand Bees

April 30, 2021 - August 18, 2025

Promoted from Brand Designer to Art Director recognizing leadership and creativity. Directed creative strategy and led end-to-end execution of major branding and campaign projects for high-profile clients including CAF Awards, Ahl Masr Foundation, Mo Bistro, and others. Managed deliverables for brand identity, print, packaging, and digital content. Led brainstorming sessions and mentored junior team members.

Graphic Designer at Creativito Marketing

June 30, 2018 - August 18, 2025

Freelance Designer at Independent / Various Clients

January 1, 2016 - Present

Worked on branding and design projects across local and regional sectors. Contributed to brand development, campaign visuals, packaging, and digital content for clients including Obeikan, Madar, Beyti, and others. Delivered creative solutions tailored to marketing needs aligning with client teams and agencies.

Graphic Design Intern at Vision Advertising

September 30, 2015 - August 18, 2025

Supported TV and print campaigns for 57357 Hospital and OLX. Attended professional workshops on social media and production design.

Undergraduate Teaching Assistant at The American University in Cairo – Graphic Design Department

June 30, 2017 - August 18, 2025

Mentored students in design studio courses and supported professors in critiques and grading.