Available to hire
I am a multimedia journalist and producer with over 8 years of experience creating documentaries, investigative reports, and media campaigns across the MENA region. I research, develop, and deliver impactful stories in collaboration with local teams and international organizations, translating complex issues into engaging, ethical storytelling for digital, broadcast, and social platforms. I’m passionate about amplifying underrepresented voices and driving social impact through responsible journalism.
I collaborate with cross-functional teams and diverse partners to craft compelling narratives, mentor emerging journalists on ethics and storytelling, and consistently deliver high-quality content that informs, engages, and inspires audiences across multiple platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Advanced
Arabic
Fluent
Work Experience
Media Producer at Freelancer / MENA
January 1, 2017 - PresentExecuted multimedia projects in the MENA region including campaigns, documentaries, programs, podcasts, reports, and promos. Collaborated with global humanitarian organizations like USAID, JRS, ACF, and various media institutions and organizations. Developed media strategies and plans to effectively deliver messages and goals to diverse audiences. Managed media campaigns and programs, created and managed production budgets and schedules. Specialized in podcast, documentary, and visual storytelling production.
Head of Production Department at Advert Communications - Marketing Agency / Lebanon
January 1, 2025 - August 18, 2025Managed production and creative departments, prepared and created media materials and toolkits such as ads, promotions, reels, campaigns, TVCs, and live coverage for digital marketing concepts. Implemented and developed media strategies, hired and coordinated crew, freelancers and collaborators. Led end-to-end production of video projects from planning to post-production. Possessed knowledge of internet culture and digital video and photo landscapes and KPIs for platforms like YouTube, Meta, Twitter/X, TikTok, and Snapchat.
Podcast Host / Producer at Freelancer
January 1, 2017 - PresentLaunched and defined creative vision and strategy for a weekly podcast and debate programs. Established filming standards and directed on-set production ensuring consistent audio-visual quality and brand alignment. Researched episode topics in depth, identified and recruited high-profile guests, and managed all guest communications. Hosted and moderated each episode, synthesizing research into compelling narratives and guiding conversations for maximum engagement. Led post-production, collaborated on graphics and promotional assets, and managed distribution and digital marketing to grow and retain audience.
Media Trainer - Social Media Consultant at Freelancer / MENA
January 1, 2021 - PresentDesigned and delivered media training workshops for NGOs, startups, public figures, influencers, and media students focusing on non-camera presence, interview skills, and crisis communication expertise in safe social media usage and mobile cybersecurity. Taught and mentored content creation especially via mobile (filming, editing, visual storytelling). Mentored teams and individuals on social media marketing, branding, and audience growth. Served as fact checking expert for multiple organizations including Alternative Press Syndicate Lebanon, Jesuit Refugee Service, and others.
Media Producer Freelancer at Freelance MENA
January 1, 2017 - PresentExecuted multimedia projects across the MENA region including campaigns, documentaries, programs, podcasts, reports, and promos. Collaborated with global humanitarian organizations such as USAID, Jesuit Refugee Service (JRS), and Action Against Hunger (ACF), as well as MENA media institutions and organizations like SKF, SMEX, Union of Lebanese Journalists, and Beirut Today. Developed media strategies and plans to effectively deliver messages to diverse audiences. Managed media campaigns and programs including budgeting and scheduling, specializing in podcast, documentary, and visual storytelling production.
Head of Production Department at Advert Communications - Marketing Agency, Lebanon
January 1, 2025 - August 29, 2025Managed production and creative departments preparing and creating media materials and toolkits for digital marketing concepts such as ads, promotions, reels, campaigns, TVCs, and live coverage. Developed and implemented media strategies while hiring and coordinating crews, freelancers, and collaborators. Led end-to-end video project production, from planning to post-production. Possess in-depth knowledge of internet culture and digital video/photo landscapes, with KPI management across YouTube, Meta, Twitter/X, TikTok, and Snapchat.
Digital Marketing Director at Matrix Engineering Consultants, Dubai
June 1, 2025 - PresentDeveloped and executed omni-channel digital marketing strategies including SEO, SEM, PPC, social media, and email automation to drive brand visibility and lead generation in competitive UAE markets. Led high-impact marketing campaigns across Google Ads, Meta, and programmatic platforms to achieve measurable ROI and conversion rate optimization. Oversaw content marketing and brand storytelling, producing thought leadership reports, video campaigns, and case studies tailored to engineering and construction sectors. Managed digital analytics and marketing automation tools such as Google Analytics, HubSpot, and Salesforce Marketing Cloud to track KPIs and optimize campaigns for data-driven decisions.
Media Trainer - Social Media Consultant Freelancer at Freelance MENA
January 1, 2021 - PresentDesigned and delivered media training workshops for NGOs, startups, public figures, influencers, and media students focusing on non-camera presence, interview skills, crisis communication, safe social media usage, and mobile cybersecurity. Taught and mentored content creation skills especially mobile filming, editing, and visual storytelling. Advised teams and individuals on social media marketing, branding, audience growth, and fact-checking expertise.
Media Producer at Freelancer/MENA
January 1, 2017 - PresentExecuted multimedia projects across the MENA region including campaigns, documentaries, programs, podcasts, reports, and promos. Collaborated with humanitarian organizations such as USAID, Jesuit Refugee Service (JRS), and Action Against Hunger (ACF), as well as MENA media institutions and organizations. Developed media strategies and plans to effectively deliver messages and goals to diverse audiences. Managed media campaigns and programs, overseeing production budgets and schedules, and specializing in podcast, documentary, and visual storytelling.
Head of Production Department at Advert Communications - Marketing Agency, Lebanon
January 1, 2025 - August 29, 2025Managed production and creative departments to prepare and create media materials and toolkits including ads, promotions, reels, campaigns, TVCs, and live coverage for digital marketing concepts. Implemented and developed media strategies, hired and coordinated crews, freelancers, and collaborators. Led end-to-end production of video projects from planning to post-production. Possess knowledge of internet culture and digital video/photo landscapes with KPI management across platforms like YouTube, Meta, Twitter/X, TikTok, and Snapchat.
Digital Marketing Director at Matrix Engineering Consultants, Dubai
June 1, 2025 - PresentDeveloped and executed omni-channel digital marketing strategies including SEO, SEM, PPC, social media, and email automation to drive brand visibility and lead generation in competitive UAE markets. Led high-impact performance marketing campaigns on Google Ads, Meta, and programmatic platforms, achieving measurable ROI and conversion rate optimization. Oversaw content marketing and brand storytelling with production of thought leadership reports, video campaigns, and case studies tailored to engineering and construction sectors. Managed digital analytics and marketing automation tools such as Google Analytics, HubSpot, and Salesforce Marketing Cloud to track KPIs and optimize campaigns informed by data.
Media Trainer - Social Media Consultant at Freelancer/MENA
January 1, 2021 - PresentDesigned and delivered media training workshops for NGOs, startups, public figures, influencers, and media students focusing on on-camera presence, interview skills, and crisis communication. Provided expertise in safe social media usage and mobile cybersecurity. Taught and mentored content creation, particularly mobile filming, editing, and visual storytelling. Mentored teams and individuals on social media marketing, branding, audience growth, and fact-checking.
Multimedia Journalist at Freelance - MENA
November 1, 2021 - PresentProduced and reported on documentary stories, news features, and investigative content across the MENA region. Collaborated with USAID, UNDP, and Jesuit Refugee Service, Union of Journalists in Lebanon, Raseef22, BeirutToday to develop impact-driven journalism projects. Scripted, filmed, and edited multimedia reports for digital platforms (YouTube, social media, broadcast). Coordinated with cross-functional teams to deliver cohesive multimedia stories. Conducted field interviews, research, and fact-checking to ensure accuracy and credibility. Covered social, humanitarian, and political topics, amplifying underrepresented voices.
Production Manager / Senior Journalist at AnaHon Media Outlets
November 1, 2021 - August 1, 2024Produced and presented news programs and editorial content across digital and broadcast platforms. Delivered in-depth reporting and storytelling, ensuring journalistic standards and audience engagement. Conducted interviews with public figures, activists, and community leaders. Built trust with sources and communities, enabling access to exclusive stories and authentic perspectives. Mentored journalists and contributors on media ethics, storytelling, and reporting techniques.
Podcast Producer / Host at Selfemployed - Lebanon
April 1, 2024 - August 1, 2024Founded and hosted a debate-style podcast featuring 10+ high-profile experts and thought leaders, delivering in-depth discussions on social, political, and cultural issues. Produced and delivered end-to-end multimedia content, managing 100% of the workflow from research and scripting to filming, editing, and publishing. Conducted comprehensive research for each episode, developing evidence-based editorial frameworks and interview strategies, strengthening content credibility and audience trust. Grew digital presence through targeted distribution strategies, contributing to increased audience reach and engagement across social and streaming platforms. Established a consistent editorial and visual identity, ensuring high production quality aligned with professional journalism standards.
Media Producer / Director at Freelance - MENA
May 1, 2018 - PresentProduced a diverse portfolio of 20+ documentaries, 10+ short films, 15+ media campaigns, 8+ podcasts, 4 TVCs, and 2 web series across the MENA region. Directed full-cycle production across all projects, managing end-to-end workflows including research, scripting, budgeting, filming, post-production, and distribution. Collaborated with leading international and regional organizations including USAID, UNDP, Jesuit Refugee Service, Action Against Hunger, Samir Kassir Foundation, Union of Journalists in Lebanon, SKeyes Center for Media and Cultural Freedom, and Maharat Foundation on humanitarian, advocacy, and media development initiatives. Designed and executed media strategies, budgets, and production schedules, ensuring efficient delivery and high-quality, impact-driven storytelling.
Podcast Producer / Director at Freelance - MENA
April 1, 2023 - PresentDirected full-cycle production across projects and podcast episodes, including guest coordination, hosting, filming, and post-production execution. Developed and executed digital distribution strategies, building a consistent editorial identity and expanding audience reach across social and streaming platforms. Collaborated with organizations on media, storytelling, and freedom of expression initiatives. Led end-to-end production of podcast-style projects, including pre-production, production, and post-production.
Education
B.A. in Communication Arts - Radio / Television & Cinema (Honor List) at Lebanese International University (LIU)
January 1, 2016 - January 1, 2020B.A. in Communication Arts - Radio / Television & Cinema (Honor List) at Lebanese International University (LIU)
January 1, 2016 - January 1, 2020B.A. in Communication Arts - Radio/Television & Cinema (Honor List) at Lebanese International University
January 1, 2016 - January 1, 2020Qualifications
Certificate in Storyteller - British Council
January 1, 2018 - August 18, 2025Producing with Purpose - M.A
January 11, 2030 - August 18, 2025Hostile Environment First Aid Course + Digital Security
January 11, 2030 - August 18, 2025Certificate in Fact Checking - UND / Maharat Foundation
January 1, 2023 - August 18, 2025Artificial Intelligence in Journalism - Austrian Embassy in Lebanon / Samir Kassir Foundation
January 1, 2024 - August 18, 2025Journalist Safety - Red Cross
January 1, 2023 - August 18, 2025First Aid Course - ICRC
January 1, 2024 - August 18, 2025Digital Security - SMEX
January 1, 2023 - August 18, 2025Mobile Journalism - DW
January 1, 2023 - August 18, 2025Certificate in Storyteller - British Council
January 1, 2018 - August 29, 2025Producing with Purpose - M.A
January 11, 2030 - August 29, 2025Hostile Environment First Aid Course + Digital Security
January 11, 2030 - August 29, 2025Certificate in Fact Checking
January 1, 2023 - August 29, 2025Artificial Intelligence in Journalism
January 1, 2024 - August 29, 2025Journalist Safety - Red Cross
January 1, 2023 - August 29, 2025First Aid Course - ICRC
January 1, 2024 - August 29, 2025Digital Security
January 1, 2023 - August 29, 2025Mobile Journalism - DW
January 1, 2023 - August 29, 2025Certificate in Storyteller - British Council
January 1, 2018 - August 29, 2025Producing With Purpose - M.A
January 11, 2030 - August 29, 2025Hostile Environment First Aid Course + Digital Security
January 11, 2030 - August 29, 2025Certificate in Fact Checking
January 1, 2023 - August 29, 2025Artificial Intelligence in Journalism
January 1, 2024 - August 29, 2025Journalist Safety - Red Cross
January 1, 2023 - August 29, 2025First Aid Course - ICRC
January 1, 2024 - August 29, 2025Digital Security
January 1, 2023 - August 29, 2025Mobile Journalism - DW
January 1, 2023 - August 29, 2025Bachelor of Arts - Communication Arts / Radio-TV & Cinema (Honors)
October 1, 2016 - April 1, 2020Interviewing Expert
January 11, 2030 - April 2, 2026Hosting / On Camera
January 11, 2030 - April 2, 2026Advanced Editing
January 11, 2030 - April 2, 2026Advanced Investigative Research
January 11, 2030 - April 2, 2026Advanced Fact-Checking
January 11, 2030 - April 2, 2026Advanced Documentary Production
January 11, 2030 - April 2, 2026Expert Storytelling
January 11, 2030 - April 2, 2026Expert Filming
January 11, 2030 - April 2, 2026Expert Scriptwriting
January 11, 2030 - April 2, 2026Expert Project Management
January 11, 2030 - April 2, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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