Available to hire
Hello, I’m Tooba Maniar, a Creative Head and Fashion Design professional with a passion for brand storytelling, visual direction, and marketing. I excel at developing concept-driven campaigns that marry aesthetic appeal with business objectives, and I enjoy leading multidisciplinary teams from ideation to final execution across digital and print platforms.
Having worked across Pakistan and Ireland, I shape trend-forward visual identities, curate editorial shoots, and craft compelling brand narratives that resonate with audiences while delivering measurable results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Advanced
Work Experience
Creative Head at The Deft Crew
July 1, 2025 - August 18, 2025Led creative direction for multi-channel marketing campaigns ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print. Collaborated with clients and internal teams to pitch ideas, develop concepts, and oversee execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Social Media Executive at Suqila
June 1, 2024 - August 18, 2025Developed and executed comprehensive social media strategies to enhance brand visibility and engagement. Ideated, curated, and managed all engaging content. Developed and maintained a dedicated social media calendar ensuring timely publishing of content. Monitored social media content by staying up to date with trends, best practices, and tools.
Content Creating Associate at Close To
January 1, 2023 - August 18, 2025Strategically developed, produced, and executed content aligned with the brand’s goals and identity while identifying key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact and liaison between the internal content team and external stakeholders such as magazines, social influencers, and videographers. Oversaw the design and execution of set and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern at Essa Apparel
July 1, 2023 - August 18, 2025Researched fashion trends and consumer behavior to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development.
Creative Head at The Deft Crew
July 1, 2025 - September 4, 2025Led creative direction for multi-channel marketing campaigns, ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print platforms. Collaborated with clients and internal teams to pitch ideas, develop concepts, and oversee execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Social Media Executive at Suqila
June 1, 2024 - September 4, 2025Developed and executed comprehensive social media strategies to enhance brand visibility and engagement. Ideated, curated, and managed all engaging content. Developed and maintained a dedicated social media calendar, ensuring timely publishing of content. Monitored social media content by staying up to date with trends, best practices, and tools.
Content Creating Associate at Close To
January 1, 2023 - September 4, 2025Strategically developed, produced, and executed content aligned with the brand’s goals and identity, while identifying key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact and liaison between the internal content team and external stakeholders including magazines, social influencers, and videographers. Oversaw the design and execution of set and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern at Essa Apparel
July 1, 2023 - September 4, 2025Researched fashion trends and consumer behavior to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development.
Creative Head at The Deft Crew
July 1, 2025 - September 18, 2025Led creative direction for multi-channel marketing campaigns, ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print. Collaborated with clients and internal teams to pitch ideas, developed concepts, and oversee execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Content Creating Associate
January 1, 2023 - September 18, 2025Strategically developed, produced, and executed content aligned with the brand's goals; identified key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact between the internal content team and external stakeholders (magazines, social influencers, videographers). Oversaw the design and execution of sets and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern at Essa Apparel
July 1, 2023 - September 18, 2025Researched fashion trends and consumer behavior to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development.
Creative Head at The Deft Crew
July 1, 2025 - September 18, 2025Led creative direction for multi-channel marketing campaigns, ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print. Collaborated with clients and internal teams to pitch ideas, develop concepts, and oversee execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Social Media Executive
June 1, 2024 - September 18, 2025Developed and executed comprehensive social media strategies to enhance brand visibility and engagement. Ideated, curated, and managed all engaging content. Created a dedicated social media calendar, ensuring timely publishing of content. Monitored social media content by staying up to date with trends, best practices and tools.
Content Creating Associate
January 1, 2023 - September 18, 2025Strategically developed, produced, and executed content aligned with the brand's goals and identity, while identifying key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact and liaison between the internal content team and external stakeholders (magazines, social influencers, videographers). Oversaw the design and execution of set and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern at Assa Apparel
July 1, 2023 - September 18, 2025Researched fashion trends and consumer behaviour to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development.
Creative Head at The Deft Crew
July 1, 2025 - September 18, 2025Led creative direction for multi-channel marketing campaigns, ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print. Collaborated with clients and internal teams to pitch ideas, developed concepts, and oversaw execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Social Media Executive
January 1, 2023 - September 18, 2025Developed and executed comprehensive social media strategies to enhance brand visibility and engagement. Ideate, curate and manage all engaging content. Developed and maintained a dedicated social media calendar, ensuring timely publishing of content. Monitored social media content by staying up to date with trends, best practices and tools.
Content Creating Associate
January 1, 2023 - September 18, 2025Strategically developed, produced, and executed content aligned with the brand’s goals and identity, while identifying key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact between internal content team and external stakeholders (Magazines, Social Influencers, Videographers). Oversaw set and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern
July 1, 2023 - September 18, 2025Researched fashion trends and consumer behavior to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development.
Creative Head at The Deft Crew
July 1, 2025 - September 18, 2025Led creative direction for multi-channel marketing campaigns, ensuring alignment with brand and business goals. Managed a team of designers and strategists to deliver innovative content across digital and print. Collaborated with clients and internal teams to pitch ideas, developed concepts, and oversaw execution. Directed branding, storytelling, and campaign strategy for diverse industries.
Social Media Executive at The Deft Crew
January 31, 2023 - September 18, 2025Developed and executed comprehensive social media strategies to enhance brand visibility and engagement. Ideated, curated and managed all engaging content. Created and maintained a dedicated social media calendar, ensuring timely publishing of content. Monitored social media content by staying up to date with trends, best practices and tools.
Content Creating Associate at Essa Apparel
January 31, 2023 - September 18, 2025Strategically developed, produced, and executed content aligned with the brand’s goals and identity, while identifying key target audiences to craft cohesive storytelling across in-store and digital platforms. Served as the primary point of contact liaison between the internal content team and external stakeholders (Magazines, Social Influencers, Videographers). Oversaw the design and execution of set and visual aesthetics to ensure consistency with campaign themes and brand standards.
Fashion Intern at Essa Apparel
July 31, 2023 - September 18, 2025Researched fashion trends and consumer behavior to support seasonal concepts. Created mood boards and assisted with initial design sketches. Managed fabric selection, supplier coordination, swatches, and sample development with feedback on fit and finishes. Worked with cross-functional teams in design reviews and product development. Sponsorship not required.
Creative Head at The Deft Crew
July 1, 2024 - July 1, 2025Led creative direction for 4 major campaigns across multiple brands, managed projects from concept development to final execution. Worked across 9 brands in one year, adapting creative strategy and visual direction to different brand identities and target audiences. Defined creative vision and brand storytelling to align campaign visuals with marketing goals and audience insights. Managed cross-functional creative teams, including designers, stylists, and photographers, to deliver high-quality campaigns. Developed seasonal brand narratives and art-directed editorial shoots from ideation through final content delivery. Strengthened brand positioning through cohesive visual identity, consistent messaging, and innovative design concepts.
Content Creating Associate at Closet
October 1, 2022 - January 1, 2023Developed and executed content strategies to support brand storytelling across digital and retail platforms. Directed and styled photoshoots, lookbooks, and product imagery in collaboration with internal teams and external partners. Managed creative production from concept and art direction through final delivery and publication. Coordinated with magazines, influencers, videographers, and other collaborators to support media coverage and brand exposure. Maintained consistent visual identity aligned with brand guidelines, seasonal collections, and target customer insights. Contributed creative ideas for campaigns and content that increased audience engagement and brand awareness.
Marketing Executive at Homesavers
October 1, 2025 - PresentPlanned and executed social media marketing strategies to increase brand visibility, engagement, and footfall. Identified emerging trends and developed timely content, promotions, and campaigns aligned with brand and retail objectives. Managed community engagement across social platforms, responding to customer queries, feedback, and messages to strengthen brand trust. Coordinated PR activities, collaborations, and brand communications to enhance public presence and reach. Worked closely with internal teams and external partners to ensure consistent messaging and campaign execution. Monitored social media performance and engagement metrics to optimize content and campaign effectiveness.
Education
Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025Intermediate at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025Intermediates at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025Bachelor of Fashion Design at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025Intermediate at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025 at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Bachelor of Fashion Design at College of Accounting & Management Sciences (CAMS)
January 1, 2015 - January 1, 2017Fashion Design Program at Asian Institute of Fashion Designing (AIFD)
January 1, 2018 - January 1, 2025Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 11, 2030 - January 1, 2025Intermediate in Accounting & Management Sciences at College of Accounting & Management Sciences (CAMS)
January 11, 2030 - January 1, 2017Bachelor of Fashion Design at Asian Institute of Fashion Designing (AIFD)
January 11, 2030 - January 1, 2025Intermediate in Accounting & Management Sciences at College of Accounting & Management Sciences (CAMS)
January 11, 2030 - January 1, 2017Qualifications
Best Creative Performer of the Year 2025
January 1, 2025 - April 30, 2026Industry Experience
Media & Entertainment, Consumer Goods, Education, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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