Available to hire
Hi! I’m Chi, a versatile creative professional with over 23 years of experience in design, storytelling, and branding across various industries. I have successfully worked in both B2B and B2C markets, navigating diverse design disciplines and honing skills in creative management, brand strategy, and consultation. My passion lies in crafting purpose-driven brands and ensuring every project I lead reflects strong storytelling with attention to detail.
In my career, I have taken on roles from Creative Director and Brand Strategist to Content Project Manager, collaborating closely with clients and stakeholders to shape compelling brand identities. I’m confident that my broad skill set, combined with my experience managing projects end-to-end, will continue to deliver impactful creative solutions and drive business growth in my next career chapter.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
Work Experience
Content Project Manager at Hogarth Worldwide (for Apple)
July 1, 2023 - PresentManaged localisation and transcreation efforts for Apple's Australia & New Zealand markets, collaborating closely with teams in Sydney and Singapore. Oversaw detailed project management to ensure high-quality delivery of localized content aligned with brand standards.
Founder, Brand Strategist + Designer at Brand Nomad
November 30, 2022 - August 18, 2025Founded and led Brand Nomad, specializing in brand strategy, experience design, and brand identity design for boutique hotels. Facilitated brand workshops to activate purpose, values, and differentiation, helping clients attract and retain loyal customers and employees.
Lead Designer at Duxton Capital Australia
June 30, 2020 - August 18, 2025Collaborated with a long-time client on diverse ventures including investment subsidiaries, hospitality, and agribusiness. Revitalized branding for various business units, developed investor onboarding materials, and designed marketing collateral including infographics, print projects, wine labels, and websites, enhancing UI/UX coherence.
Creative Consultant at Creative Playground
July 31, 2018 - August 18, 2025Implemented strategy, branding, and design projects in collaboration with agencies and in-house teams for clients across finance, technology, and FMCG sectors. Managed projects including transcreation for Apple’s US digital markets and contributed to rebranding initiatives.
Marketing & Creative Director at RL Club Singapore
July 31, 2017 - August 18, 2025Led new business development and client acquisition while strategizing and managing branding and marketing campaigns. Created content and design for both social media and traditional marketing, and collaborated internationally with teams in Ukraine and Amsterdam.
Creative Director / Owner at The Farm
November 30, 2014 - August 18, 2025Founded and operated a creative design house providing fresh creatives. Managed client servicing, freelancer coordination, creative direction, budgeting, and project management from concept to final approval across multiple disciplines.
Creative Director at Splash Communications
June 30, 2008 - August 18, 2025Directed design projects including marketing, packaging, and photoshoots for various clients. Managed a creative team and freelancers, conceptualized pitch ideas, liaised with clients, and oversaw projects through to final approval.
Associate Art Director at SPH Magazines (SilverKris)
August 31, 2007 - August 18, 2025Focused on SilverKris, Singapore Airlines' in-flight travel magazine. Conducted content research, collaborated with photographers and illustrators, sourced travel photo content, managed print production processes including press-checks and proofs.
Freelance Designer at Various Clients
January 31, 2007 - August 18, 2025Worked on freelance design projects for clients including Apple, IMG Fashion, Legg Mason, Asia-Europe Foundation, and Hotel InterContinental. Developed HTML and CSS skills to enhance web communications and collaborations.
Content Project Manager at Hogarth Worldwide (for Apple)
July 1, 2023 - PresentManaged localisation and transcreation projects for Apple's Australia and New Zealand markets. Coordinated closely with teams in Sydney and Singapore to ensure effective delivery and quality of localized content.
Founder, Brand Strategist + Designer at Brand Nomad
November 30, 2022 - August 18, 2025Established and ran Brand Nomad, crafting purpose-driven experiential brands specifically for boutique hotels targeting conscious travelers. Facilitated brand journeys to help clients activate purpose and values around brand identity to attract and retain both employees and customers.
Lead Designer at Duxton Capital Australia
June 30, 2020 - August 18, 2025Collaborated with Duxton Group and its subsidiaries on presentation design, brand strategy, and marketing collateral for investment, hospitality, vineyard, and agribusiness ventures. Revamped branding, created investor onboarding materials, developed infographics, and improved UI/UX of websites.
Creative Consultant at Creative Playground
July 31, 2018 - August 18, 2025Delivered strategy, branding, and design projects for various clients across finance, tech, and FMCG sectors. Worked with agencies like Hogarth Worldwide and Geometry (Ogilvy). Managed content project coordination for Apple US localisation and participated occasionally as a screen artist.
Marketing & Creative Director at RL Club Singapore
July 31, 2017 - August 18, 2025Directed marketing and branding campaigns, facilitated new business client acquisition and loyalty programs, and integrated a rewards program with a white-label digital rewards app. Coordinated with teams in Ukraine and Amsterdam and managed project survey implementations.
Design Consultant / Creative Director at The Farm
November 30, 2014 - August 18, 2025Founded and managed a creative hub with multidisciplinary freelancers. Led creative direction, client servicing, project oversight from concept to final artwork, budgeting and timeline management.
Creative Director at Splash Communications
June 30, 2008 - August 18, 2025Directed design projects including marketing, packaging, and photoshoots for clients such as Changi Aviation Authority Singapore, Silk Air, and Les Amis Group. Managed a team of designers and freelancers, overseeing projects from conceptualization through production.
Associate Art Director at SPH Magazines (SilverKris)
August 1, 2007 - August 18, 2025Focused on SilverKris magazine, conducting content research, collaborating with photographers and illustrators, sourcing travel photo content, and liaising with printers for magazine production.
Freelance Designer at Various Clients
January 1, 2007 - August 18, 2025Worked on freelance design projects internationally while traveling. Upskilled in HTML and CSS for web communication. Clients included Apple, IMG Fashion, Legg Mason Int’l Equities, and Hotel InterContinental.
Designer at Various design houses and agencies in Singapore and Sydney
October 31, 2004 - August 18, 2025Started in print and interactive media design in Sydney, then moved to branding, print, and art direction for product and fashion photoshoots in Singapore. Worked with notable clients including BMW, Goldman Sachs, Air New Zealand, and Singapore Tourism Board.
Content Project Manager at Hogarth Worldwide (for Apple)
July 1, 2023 - PresentManaged localisation and transcreation efforts for Apple's Australia and New Zealand markets, collaborating closely with teams in Sydney and Singapore to ensure accurate, culturally-relevant content delivery across digital platforms.
Founder, Brand Strategist + Designer at Brand Nomad
November 30, 2022 - August 20, 2025Founded and led a boutique brand strategy and experience design studio focused on purpose-driven experiential brands for boutique hotels. Facilitated brand journeys to integrate purpose and values, helping clients differentiate and attract loyal customers and employees.
Lead Designer at Duxton Capital Australia
June 30, 2020 - August 20, 2025Collaborated on diverse ventures in hospitality, agribusiness, and investment subsidiaries. Led branding revitalization across multiple entities, created investor materials and marketing collateral, and implemented print, infographic, animation, and website enhancements to improve user experience and brand coherence.
Creative Consultant at Creative Playground
July 31, 2018 - August 20, 2025Delivered strategy, branding, and design projects for clients in finance, tech, and FMCG. Worked with agencies like Hogarth Worldwide and Geometry (Ogilvy). Served as content project manager for Apple US localisation projects and contributed to e-commerce operations and influencer marketing.
Marketing & Creative Director at RL Club Singapore
July 31, 2017 - August 20, 2025Directed new business acquisition and client/consumer loyalty initiatives. Strategized and implemented branding and marketing campaigns for mobile rewards platform, collaborating with international teams and managing content creation, copywriting, and marketing surveys.
Design Consultant / Creative Director at The Farm
November 30, 2014 - August 20, 2025Founded a design house serving as a creative hub coordinating freelancers in illustration, writing, photography, and development. Led creative direction, new business development, client servicing, and full project oversight from concept to final approval, including budgeting and timeline management.
Creative Director at Splash Communications
June 30, 2008 - August 20, 2025Directed marketing, packaging design, and photo shoots for clients such as CAAS, Silk Air, and TCC. Managed a multi-disciplinary team and collaborated with freelancers while overseeing projects from conceptualization through production to final approval.
Associate Art Director at SPH Magazines (SilverKris)
August 31, 2007 - August 20, 2025Focused on Singapore Airlines' in-flight magazine SilverKris, conducting content research, sourcing photo content, liaising with printers, and participating in press checks and color proofs to ensure quality magazine production.
Freelance Designer
January 1, 2007 - August 20, 2025Worked freelance for clients including Apple, IMG Fashion, Legg Mason, and Hotel InterContinental. Enhanced web skills by learning HTML and CSS to improve collaboration with web developers.
Designer at Various design houses and agencies in Singapore and Sydney
October 31, 2004 - August 20, 2025Worked in traditional print and interactive media including broadcast, branding, product and fashion photoshoots, and digital media. Collaborated with writers, illustrators, photographers, and developers managing projects from concept to delivery.
Education
Bachelor of Design in Visual Communication (Second Class Honours) at University of Technology, Sydney (UTS)
January 1, 1995 - January 1, 1999GCE 'A' Levels at Raffles Junior College
January 1, 1991 - January 1, 1992Bachelor of Design in Visual Communication (Second Class Honours) at University of Technology, Sydney (UTS)
January 1, 1995 - January 1, 1999GCE 'A' Levels at Raffles Junior College (Singapore)
January 1, 1991 - January 1, 1992Bachelor of Design in Visual Communication (Second Class Honours) at University of Technology, Sydney
January 1, 1995 - January 1, 1999GCE 'A' Levels at Raffles Junior College
January 1, 1991 - January 1, 1992Qualifications
Certified Brand Specialist - Level C
September 1, 2021 - August 18, 2025Certified Brand Strategist - Level C
September 1, 2021 - August 18, 2025Google Project Management Certificate
May 1, 2023 - June 30, 2023Certified Brand Specialist - Level C
August 1, 2021 - August 18, 2025Certified Brand Strategist - Level C
August 1, 2021 - August 18, 2025Google Project Management Certificate
May 1, 2023 - August 18, 2025Certified Brand Specialist - Level C
October 1, 2021 - August 20, 2025Certified Brand Strategist - Level C
October 1, 2021 - August 20, 2025Google Project Management Certificate
May 1, 2023 - August 20, 2025Industry Experience
Retail, Travel & Hospitality, Financial Services, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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