I am a dynamic and results-driven Marketing & Communications professional with over 4 years of experience engaging stakeholders through online and in-person programming, marketing campaigns, and events. I am skilled in budgeting, project leadership, and supporting students with varied needs. Known for strong time-management and interpersonal skills, I have successfully built community among students, staff, and faculty. I coordinate student-centred events such as information sessions and community engagement events like Open House and Clubs & Activities Fair. I liaise between potential students and instructors to clarify learning goals and provide customer service assistance. I also lead website updates using the Drupal management system, applying user experience design principles and basic HTML coding. I collaborate with subject matter experts to draft social media posts, press releases, and brochures for partners and prospective attendees.

Madeline Hemstreet

I am a dynamic and results-driven Marketing & Communications professional with over 4 years of experience engaging stakeholders through online and in-person programming, marketing campaigns, and events. I am skilled in budgeting, project leadership, and supporting students with varied needs. Known for strong time-management and interpersonal skills, I have successfully built community among students, staff, and faculty. I coordinate student-centred events such as information sessions and community engagement events like Open House and Clubs & Activities Fair. I liaise between potential students and instructors to clarify learning goals and provide customer service assistance. I also lead website updates using the Drupal management system, applying user experience design principles and basic HTML coding. I collaborate with subject matter experts to draft social media posts, press releases, and brochures for partners and prospective attendees.

Available to hire

I am a dynamic and results-driven Marketing & Communications professional with over 4 years of experience engaging stakeholders through online and in-person programming, marketing campaigns, and events. I am skilled in budgeting, project leadership, and supporting students with varied needs. Known for strong time-management and interpersonal skills, I have successfully built community among students, staff, and faculty.

I coordinate student-centred events such as information sessions and community engagement events like Open House and Clubs & Activities Fair. I liaise between potential students and instructors to clarify learning goals and provide customer service assistance. I also lead website updates using the Drupal management system, applying user experience design principles and basic HTML coding. I collaborate with subject matter experts to draft social media posts, press releases, and brochures for partners and prospective attendees.

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Work Experience

Marketing Coordinator at The Canadian Institute (CI)
January 1, 2024 - Present
Led website updates on the Drupal management system using key skills in user experience design and basic HTML coding. Coordinated student-centred events such as in-person and online information sessions, and community engagement events like Open House and Clubs & Activities Fair. Managed organic media content across 4 company accounts and 3 LinkedIn groups with over 50k followers. Collected engagement data and built reports to better understand audiences, enabling more targeted future campaigns and events. Collaborated with subject matter experts to draft social media posts, press releases, and brochures for partners and attendees.
Marketing Coordinator at The Canadian Institute (CI)
January 1, 2024 - August 18, 2025
Designed user-friendly email and social media templates using Adobe Creative software such as Photoshop and Illustrator. Edited raw footage to produce marketing videos and social media reels. Email communications lead for the Wolf & Grizzly brand. Identified target audience segments for various direct engagement initiatives. Tracked and analyzed engagement rates including A/B testing, click rates, open rates, and best times for posting/sending.
Advance­ment Assistant at University of Waterloo
January 1, 2020 - August 18, 2025
Built content for the university learning platform including general templates for assessments and educational materials/programs. Led digital skill development workshops teaching faculty the technical side of building out digital learning tools. Engaged with various campus communities to learn about accomplishments of teaching faculty and opportunities for their further growth. Collaborated with faculty researchers and student award winners to draft promotional content for use on faculty materials at community events. Coordinated communications between students and donors to foster positive relationships and build donor trust.
Marketing Assistant at University of Waterloo - Remote
December 31, 2021 - August 18, 2025
Online Learning Assistant at University of Waterloo - Remote
December 31, 2020 - August 18, 2025

Education

Bachelor of Arts and Business - Honours Co-operative Education at University of Waterloo
January 1, 2017 - January 1, 2022
Bachelor of Arts and Business - Honours Co-operative Education at University of Windsor
January 1, 2017 - January 1, 2022

Qualifications

Career Development Professional Essentials - Certificate of Completion
January 11, 2030 - August 18, 2025
Hootsuite Platform Certification
January 11, 2030 - August 18, 2025
Hootsuite Email Marketing: Strategy & Optimization
January 11, 2030 - August 18, 2025
LinkedIn Web Content Management System (WCMS) - University of Waterloo & University of Windsor
January 11, 2030 - August 18, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services