I specialize in graphic design with a strong emphasis on visual identity, layout design, and storytelling through compelling visuals. With a background in photography, videography, and digital strategy, I bring a multidisciplinary approach to every project. My work spans print and digital media, including branding, packaging, editorial design, and campaign assets. I create visual elements such as logos, illustrations, custom digital art, and report layouts. I develop cohesive brand identities, design social media graphics, and edit promotional videos. I manage social media strategy, content planning, and execute campaigns ensuring brand consistency across digital platforms.

Sofia Stodel

I specialize in graphic design with a strong emphasis on visual identity, layout design, and storytelling through compelling visuals. With a background in photography, videography, and digital strategy, I bring a multidisciplinary approach to every project. My work spans print and digital media, including branding, packaging, editorial design, and campaign assets. I create visual elements such as logos, illustrations, custom digital art, and report layouts. I develop cohesive brand identities, design social media graphics, and edit promotional videos. I manage social media strategy, content planning, and execute campaigns ensuring brand consistency across digital platforms.

Available to hire

I specialize in graphic design with a strong emphasis on visual identity, layout design, and storytelling through compelling visuals. With a background in photography, videography, and digital strategy, I bring a multidisciplinary approach to every project. My work spans print and digital media, including branding, packaging, editorial design, and campaign assets.

I create visual elements such as logos, illustrations, custom digital art, and report layouts. I develop cohesive brand identities, design social media graphics, and edit promotional videos. I manage social media strategy, content planning, and execute campaigns ensuring brand consistency across digital platforms.

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Language

English
Advanced
Xhosa
Intermediate

Work Experience

Social Media Manager & Content Creator / Graphic Designer & Illustrator at Incredible Humans Africa / Ilundi Designs
December 31, 2023 - August 18, 2025
Managed all social media platforms. Developed paid social media campaigns to drive traffic and conversions. Designed brand marketing materials, email campaigns, and digital assets. Led brand photography direction for digital and print campaigns. Created social media content, custom illustrations, and branding materials. Collaborated on visual storytelling strategies for digital platforms.
Graphic Artist & Social Media Manager at Cowgirl Productions
December 31, 2023 - August 18, 2025
Oversaw social media strategy, content planning, and execution for various brands. Captured and curated visual content, ensuring brand consistency across digital platforms. Developed cohesive brand identities, designed social media graphics, and edited promotional videos.
Designer / Social Media Manager / Photographer at The Mindfulness Initiative
January 1, 2023 - Present
Oversee social media strategy, content planning, and execution for various brands. Capture and curate visual content, ensuring brand consistency across digital platforms. Develop cohesive brand identities, design social media graphics, and edit promotional videos.

Education

BA Fine Art (with distinction in New Media) at University of Cape Town (UCT)
January 1, 2010 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Retail, Professional Services, Software & Internet