I am a strategic communications and brand content specialist with over 7 years of experience in highly regulated industries including pharmaceuticals and tobacco. Most recently, I led the full brand content strategy and global digital campaign for Roche’s Cortex ecosystem—translating complex, scientific subject matter into compelling narratives across multiple channels. Skilled at internal and external messaging, I have a proven ability to build brand identity from the ground up, manage multi-agency campaigns, and engage senior stakeholders. With a strong background in media relations, internal communications, and digital content creation, I am fluent in English and Spanish, holding dual UK/Spanish nationality and Swiss permit residency. Currently based in Basel, I thrive collaborating across global teams and enjoy turning complex technical subjects into accessible, engaging content.

Olivia Harrison-Lázaro

I am a strategic communications and brand content specialist with over 7 years of experience in highly regulated industries including pharmaceuticals and tobacco. Most recently, I led the full brand content strategy and global digital campaign for Roche’s Cortex ecosystem—translating complex, scientific subject matter into compelling narratives across multiple channels. Skilled at internal and external messaging, I have a proven ability to build brand identity from the ground up, manage multi-agency campaigns, and engage senior stakeholders. With a strong background in media relations, internal communications, and digital content creation, I am fluent in English and Spanish, holding dual UK/Spanish nationality and Swiss permit residency. Currently based in Basel, I thrive collaborating across global teams and enjoy turning complex technical subjects into accessible, engaging content.

Available to hire

I am a strategic communications and brand content specialist with over 7 years of experience in highly regulated industries including pharmaceuticals and tobacco. Most recently, I led the full brand content strategy and global digital campaign for Roche’s Cortex ecosystem—translating complex, scientific subject matter into compelling narratives across multiple channels. Skilled at internal and external messaging, I have a proven ability to build brand identity from the ground up, manage multi-agency campaigns, and engage senior stakeholders.

With a strong background in media relations, internal communications, and digital content creation, I am fluent in English and Spanish, holding dual UK/Spanish nationality and Swiss permit residency. Currently based in Basel, I thrive collaborating across global teams and enjoy turning complex technical subjects into accessible, engaging content.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Communications Executive at Imperial Tobacco Corporate & Legal Affairs
February 28, 2022 - August 18, 2025
Led UK media relations and public relations, managing agencies and delivering coverage across national, trade, and political press. Oversaw social media (Twitter, LinkedIn, Instagram) and internal communications including newsletters, videos, and the UK & Ireland intranet hub. Acted as key liaison between stakeholders, agencies, and Legal to ensure compliant messaging. Drove internal video campaign with over 3 million views and led the 'Suspect It? Report It!' rebrand. Supported major events and served as Vice Chair of IT UK's internal engagement committee.
Brand Content Manager at F. Hoffmann-La Roche
December 31, 2023 - August 18, 2025
Supported the Head of Cluster UK&I, Corporate & Legal Affairs, with copywriting for a variety of internal projects and external-facing briefs. Delivered content across multiple print and digital channels, including tobacco and vape features for trade press, as well as press releases for new product launches such as MyBlu. Played an active role in organising and attending numerous trade shows and campaign events to support business objectives.
Junior Communications Executive at F. Hoffmann-La Roche
December 1, 2019 - August 18, 2025
Social Media Marketing Specialist at F. Hoffmann-La Roche
June 30, 2018 - August 18, 2025
Produced and managed digital marketing and social media content using Hootsuite, HubSpot, InDesign, and Photoshop.
Associate Clinical Data Coordinator at PRA Health Sciences
September 30, 2017 - August 18, 2025
Supported and led clinical data management and review activities for clinical trials, processing both internal and external data.
Project Associate, Clinical Informatics Delivery at PRA Health Sciences
December 31, 2015 - August 18, 2025
Managed meeting documentation, project communications tools, financial reporting, investigator payments, and internal review materials.

Education

MA (Hons) Communication, Media Practice & PR at Swansea University
January 1, 2017 - December 31, 2018

Qualifications

Administration Certified
January 11, 2030 - August 18, 2025

Industry Experience

Life Sciences, Consumer Goods, Healthcare, Professional Services, Media & Entertainment