Available to hire
Hi, I’m Achala Ganegoda, a versatile marketer based in Coquitlam, BC. I craft storytelling-driven campaigns and design with impact, spanning social media, Google Ads, SEO, and website management to deliver tangible results for both B2B and B2C audiences.
I thrive on turning data into actionable insights, collaborating with cross-functional teams and external partners, and keeping brand consistency across channels while optimizing budgets and performance.
Experience Level
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Language
English
Fluent
Work Experience
Marketing Associate at NCS International Co. (Subsidiary of Guillevin International Co.)
June 1, 2023 - PresentManage all digital marketing activities across four brands to ensure brand consistency and content accuracy. Oversee 10+ social media channels and four websites, creating tailored social media strategies aligned with business goals. Plan, create, schedule, and monitor posts across multiple platforms to maximize engagement. Design and produce graphics and videos for campaigns and websites. Develop multichannel marketing campaigns including email and Google Ads. Write engaging copy for social media, campaigns, newsletters, and webpages. Design various marketing materials and track performance metrics using analytics tools. Engage daily with online communities to build brand loyalty and maintain the CRM database. Collaborate with external vendors to ensure timely marketing deliverables.
Manager, Marketing and Digital Marketing at Star GlobalFoods (Pvt) Ltd.
November 1, 2022 - August 18, 2025Led the marketing team in planning and executing multi-channel campaigns, increasing brand awareness and product sales. Managed and mentored junior marketers. Developed integrated campaigns across social media, email, and content platforms. Collaborated with product development and sales to align marketing strategies. Conducted market research and competitive analysis for data-driven decisions. Built relationships with media, influencers, and partners to expand brand reach. Oversaw paid digital marketing including planning, budgeting, and execution. Analyzed A/B testing data to optimize campaigns and ROI. Managed marketing budgets for cost-effective spending. Organized trade shows, events, and product launches while ensuring regulatory compliance in all materials.
Assistant Manager, Marketing and Digital Marketing at Star GlobalFoods (Pvt) Ltd.
July 1, 2019 - August 18, 2025Handled daily social media operations including content scheduling, posting, and community engagement with consistent brand identity. Created visual content using Adobe Creative Suite. Conducted market analysis for brand growth opportunities. Supported promotional campaigns and events. Monitored customer feedback and engagement metrics to refine strategy. Developed marketing materials including brochures, newsletters, and press releases. Maintained collaborative external vendor relationships. Delivered campaign performance reports for optimization insights. Ensured compliance with brand guidelines and industry standards.
Manager, Marketing and Digital Marketing at Star Globalfoods (Pvt) Ltd.
July 1, 2019 - November 1, 2022Led the marketing team in planning and executing multi-channel campaigns to boost brand awareness and product sales; mentored junior team members; developed integrated campaigns across social media, email, and content; partnered with product development and sales to align strategies; conducted market research; built relationships with media, influencers, and industry partners; oversaw paid digital marketing, including planning, budgeting, and execution; analyzed A/B test results to optimize ROI; managed budgets; organized trade shows, product launches.
Assistant Manager, Marketing and Digital Marketing at Star Globalfoods (Pvt) Ltd.
November 1, 2017 - July 1, 2019Managed daily social media operations, content scheduling, posting, and community engagement; maintained consistent brand identity across digital platforms; designed visual content using Adobe Creative Suite; conducted market analysis to identify opportunities for brand growth; supported planning and execution of promotional campaigns and events; monitored customer feedback and engagement metrics; developed marketing materials including brochures, newsletters, and press releases; built relationships with external vendors; delivered performance reports with insights for optimization; ensured brand guideline compliance.
Education
Bachelor of Business Administration (BBA) in Business Administration and Marketing at Bellevue University, Bellevue, NE, USA
January 11, 2030 - May 1, 2014Advanced Certificate in Business Management at National Institute of Business Management (NIBM), Colombo, Sri Lanka
January 11, 2030 - October 1, 2010BBA in Business Administration and Marketing at Bellevue University, Bellevue, NE, USA
January 11, 2030 - May 1, 2014Advanced Certificate in Business Management at National Institute of Business Management (NIBM), Colombo, Sri Lanka
January 11, 2030 - October 1, 2010Qualifications
Meta Blueprint: Associate in Digital Marketing
January 11, 2030 - August 18, 2025Google: Professional Certificate in Data Analytics
January 11, 2030 - August 18, 2025Google: Ads Search Certification
January 11, 2030 - August 18, 2025SEMrush Academy: SEO Fundamentals Certification
January 11, 2030 - August 18, 2025Meta Blueprint: Associate in Digital Marketing
January 11, 2030 - March 30, 2026Google: Professional Certificate in Data Analytics
January 11, 2030 - March 30, 2026Google: Ads Search Certification
January 11, 2030 - March 30, 2026SEMrush Academy: SEO Fundamentals Certification
January 11, 2030 - March 30, 2026Industry Experience
Consumer Goods, Manufacturing, Wholesale & Distribution, Retail, Media & Entertainment, Professional Services, Software & Internet
Experience Level
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