Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Digital Media Executive at XX Watts Advertising, Mumbai
April 30, 2023 - August 18, 2025Planned and executed digital campaigns for brands like Lifestyle Fashion INC and Bare Body, managing budgets over $75K while ensuring timely delivery and optimal performance. Collaborated with clients to deliver detailed monthly performance reports, providing actionable insights that improved campaign alignment, client satisfaction, and overall outcomes. Utilized platforms such as Google Ads, Meta Ads Manager, and OTT tools to test and optimize creatives, enhancing audience interaction and streamlining workflows. Applied Power BI and Excel for campaign data analysis and visualization to improve targeting strategies and boost overall campaign performance.
Digital Media Executive at ZDG Media, Montreal
September 30, 2024 - August 18, 2025Supported clients including Pilgrim Coffee Roasters and Horace Jewelry by aligning strategies with business goals. Conducted A/B testing for PPC and social media campaigns, improving click-through rates and overall campaign performance. Prepared campaign reports using Google Analytics, Meta Ads Manager, and SEMrush, analyzing impressions, engagement, and audience trends to optimize targeting strategies. Assisted in campaign execution and testing, leveraging tools like Google Ads to boost efficiency and achieved a 12% increase in audience engagement.
Marketing and Talent Assistant / Performance Media Executive / Digital Marketing Coordinator at Lang Model Management, Toronto
September 1, 2023 - PresentManaged social media campaigns, developed model EPK strategies, and created content plans to enhance brand partnerships and amplify model campaigns, increasing engagement by 30%. Worked with macro creators for model promotions, drafted over 20 outreach communications, and tracked campaign performance, resulting in a 25% increase in partnership conversions. Contributed to the Reebok x Lang Models campaign for the Terry Fox Run, supporting promotional activities and collaboration efforts which helped raise over $50,000 in donations.
Primary Contact / Client Manager at Infectious Advertising, Mumbai
July 31, 2022 - August 18, 2025Served as the primary contact between agency and client, ensuring timely project completion and strong client relationships. Managed print and digital campaigns, including YouTube content for Ultra-tech Cements, contributing to the successful launch of the Green-vantage campaign. Assisted the creative team with copy editing ad creatives to align with client goals and deliver desired outcomes.
Creative Team Support and Social Media Assistant at Sterling AG, Mumbai
November 30, 2021 - August 18, 2025Supported creative team in developing visuals and ad copy for the Super Diwali campaign, ensuring alignment with brand tone and objectives for Supercell games. Assisted the Social Media Lead in crafting and scheduling engaging content for Clash of Clans India, enhancing community interaction and brand visibility. Coordinated with cross-functional teams to streamline campaign deliverables and contributed to timely execution of digital marketing initiatives.
Influencer Marketing Intern at Chatrbox Marketing
December 31, 2021 - August 18, 2025Assisted influencer marketing efforts through campaign support.
Model Scout at INEGA Models
December 31, 2021 - August 18, 2025Conducted model scouting activities supporting agency talent acquisition.
Marketing Manager at Performance Media
January 1, 2023 - December 31, 2024Led digital marketing campaigns across Google Ads and Meta, optimized cross-channel strategies, built data-driven reports using Google Analytics and SEMrush, collaborated with clients to align campaigns and drive growth.
Digital Marketing Coordinator at Performance Media
January 1, 2024 - December 31, 2025Coordinated digital marketing campaigns and content across channels; contributed to YouTube content for product launches; supported creative assets to improve engagement and performance.
Account Manager / Campaign Lead
January 1, 2022 - July 31, 2022Served as primary contact between agency and client, ensuring timely project completion and strong client relationships; managed print and digital campaigns, including YouTube content for client Ultra-Tech Cements; contributed to campaign launch.
Education
Bachelor’s in Mass Media (Advertising) at Seneca College, York University, Mumbai University
January 1, 2021 - August 18, 2025 at Seneca College
January 11, 2030 - January 16, 2026 at York University
January 11, 2030 - January 16, 2026 at Mumbai University
January 11, 2030 - January 16, 2026Qualifications
Google Ads Certified (Search, Display, Video, PMax)
January 1, 2024 - August 18, 2025Fundamentals of Digital Marketing
January 1, 2024 - August 18, 2025HubSpot SEO & Email Marketing
January 1, 2024 - August 18, 2025Hootsuite Social Media Marketing
January 1, 2024 - August 18, 2025Google Ads Certification (Search, Display, Video, Performance Max)
January 1, 2025 - January 16, 2026Fundamentals of Digital Marketing
January 1, 2024 - January 16, 2026HubSpot SEO & Email Marketing
January 1, 2025 - January 16, 2026Hootsuite Social Media Marketing
January 1, 2025 - January 16, 2026Industry Experience
Media & Entertainment, Retail, Professional Services, Software & Internet, Consumer Goods, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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