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I am a Senior UX/UI Designer with over 6 years of experience delivering digital products across diverse sectors such as FinTech, Automotive, E-commerce, and SaaS. I specialize in creating user-centric designs using tools like Figma, and have strong skills in UX Research, Design Systems, and Interaction Design. I have partnered with major brands like Riyad Bank, Ferrari, and Lamborghini, and have a proven track record of increasing user engagement and improving delivery speeds. My experience includes leading the design of Fintech products specifically tailored for Arabic-speaking users in the MENA region, as well as co-founding a mobile app that rapidly grew its user base. I am passionate about shaping seamless customer journeys and intuitive system interfaces that align business goals with excellent user experience.…I am a Senior UX/UI Designer with over 6 years of experience delivering digital products across diverse sectors such as FinTech, Automotive, E-commerce, and SaaS. I specialize in creating user-centric designs using tools like Figma, and have strong skills in UX Research, Design Systems, and Interaction Design. I have partnered with major brands like Riyad Bank, Ferrari, and Lamborghini, and have a proven track record of increasing user engagement and improving delivery speeds. My experience includes leading the design of Fintech products specifically tailored for Arabic-speaking users in the MENA region, as well as co-founding a mobile app that rapidly grew its user base. I am passionate about shaping seamless customer journeys and intuitive system interfaces that align business goals with excellent user experience.

Aseel Natour

UX Designer, UI Designer, Product Designer

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I am a Senior UX/UI Designer with over 6 years of experience delivering digital products across diverse sectors such as FinTech, Automotive, E-commerce, and SaaS. I specialize in creating user-centric designs using tools like Figma, and have strong skills in UX Research, Design Systems, and Interaction Design. I have partnered with major brands like Riyad Bank, Ferrari, and Lamborghini, and have a proven track record of increasing user engagement and improving delivery speeds. My experience includes leading the design of Fintech products specifically tailored for Arabic-speaking users in the MENA region, as well as co-founding a mobile app that rapidly grew its user base. I am passionate about shaping seamless customer journeys and intuitive system interfaces that align business goals with excellent user experience.…I am a Senior UX/UI Designer with over 6 years of experience delivering digital products across diverse sectors such as FinTech, Automotive, E-commerce, and SaaS. I specialize in creating user-centric designs using tools like Figma, and have strong skills in UX Research, Design Systems, and Interaction Design. I have partnered with major brands like Riyad Bank, Ferrari, and Lamborghini, and have a proven track record of increasing user engagement and improving delivery speeds. My experience includes leading the design of Fintech products specifically tailored for Arabic-speaking users in the MENA region, as well as co-founding a mobile app that rapidly grew its user base. I am passionate about shaping seamless customer journeys and intuitive system interfaces that align business goals with excellent user experience.

Available to hire

I am a Senior UX/UI Designer with over 6 years of experience delivering digital products across diverse sectors such as FinTech, Automotive, E-commerce, and SaaS. I specialize in creating user-centric designs using tools like Figma, and have strong skills in UX Research, Design Systems, and Interaction Design. I have partnered with major brands like Riyad Bank, Ferrari, and Lamborghini, and have a proven track record of increasing user engagement and improving delivery speeds.

My experience includes leading the design of Fintech products specifically tailored for Arabic-speaking users in the MENA region, as well as co-founding a mobile app that rapidly grew its user base. I am passionate about shaping seamless customer journeys and intuitive system interfaces that align business goals with excellent user experience.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior UX/UI Designer | Product Designer at Paris Saint Germain Academy UAE

January 1, 2025 - August 29, 2025

Led UX/UI design initiatives driving innovative product enhancements and optimizing customer journeys. Spearheaded user-centric design strategies that improved overall user experience, engagement, and satisfaction. Led cross-functional teams to deliver impactful design solutions aligned with business goals and elevated the brand’s digital presence.

Senior UX/UI Designer | Product Designer at Packman

January 1, 2025 - Present

Led the end-to-end design of the company's AI-powered e-commerce platform, including storefront experiences and the merchant dashboard. Spearheaded the design of seamless customer journeys and intuitive system interfaces to enhance usability and engagement. Collaborated cross-functionally with product, engineering, and business teams to deliver user-centric solutions supporting entrepreneurs across the GCC. Played a key role in shaping Packman.ai's digital ecosystem, ensuring alignment between business goals and user experience excellence.

Senior UX/UI Designer | Product Designer at Digitect

January 1, 2024 - August 29, 2025

Designed mobile apps and websites for high-profile clients including Ferrari and Lamborghini, increasing user engagement by 35%. Conducted user research and applied user-centered design principles resulting in a 25% boost in customer satisfaction. Managed a cross-functional team of six developers, improving project delivery time by 20%.

UX/UI Designer at E-Dever

January 1, 2023 - August 29, 2025

Collaborated with over 20 startups and government projects to design and develop digital products using user-centered design principles and agile methodologies. Delivered projects that improved user engagement by 40% on average through targeted UX strategies. Enhanced product usability, resulting in a 25% reduction in user error rates. Facilitated agile sprints, contributing to a 30% increase in project delivery speed.

UX/UI Designer & Co-Founder at Ozayed App

January 1, 2020 - August 29, 2025

Co-founded and played a key role in building a popular mobile app for students to buy and sell products. Rapidly grew the user base and shaped the app’s user experience.