I am a creative and detail-oriented Senior Graphic & Brand Designer with over 7 years of experience delivering impactful design solutions across digital, print, web, and social media platforms. I am proficient in Adobe Creative Suite, Figma, Canva, and WordPress, with expertise in brand development, visual strategy, and typography. I excel at leading end-to-end design projects, mentoring junior designers, and collaborating with cross-functional teams. I have a proven track record in enhancing engagement, strengthening brand identity, and delivering design excellence for corporate, non-profit, and educational sectors. I have directed visual strategy for national campaigns and collaborated closely with directors, marketing teams, and startups to develop impactful visual content.…

Aqsa Abbasi

I am a creative and detail-oriented Senior Graphic & Brand Designer with over 7 years of experience delivering impactful design solutions across digital, print, web, and social media platforms. I am proficient in Adobe Creative Suite, Figma, Canva, and WordPress, with expertise in brand development, visual strategy, and typography. I excel at leading end-to-end design projects, mentoring junior designers, and collaborating with cross-functional teams. I have a proven track record in enhancing engagement, strengthening brand identity, and delivering design excellence for corporate, non-profit, and educational sectors. I have directed visual strategy for national campaigns and collaborated closely with directors, marketing teams, and startups to develop impactful visual content.…

Available to hire

I am a creative and detail-oriented Senior Graphic & Brand Designer with over 7 years of experience delivering impactful design solutions across digital, print, web, and social media platforms. I am proficient in Adobe Creative Suite, Figma, Canva, and WordPress, with expertise in brand development, visual strategy, and typography.

I excel at leading end-to-end design projects, mentoring junior designers, and collaborating with cross-functional teams. I have a proven track record in enhancing engagement, strengthening brand identity, and delivering design excellence for corporate, non-profit, and educational sectors. I have directed visual strategy for national campaigns and collaborated closely with directors, marketing teams, and startups to develop impactful visual content.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Lead Graphic Designer at INNO Ventures Global Private Limited
July 1, 2025 - August 18, 2025
Directed visual strategy for national campaigns including STEMx, K-Electric, and SCWomen in Tech, aligning design with organizational goals. Created brand-consistent digital and print assets such as reports, infographics, decks, banners, and social media creatives. Collaborated with directors, marketing teams, and startups to develop impactful visual content. Delivered design solutions that enhanced brand engagement by 30%. Produced visual identities and digital content for new product launches and startups.
Freelance Graphic Designer at Todayz Branding
April 1, 2022 - August 18, 2025
Created UI visuals, landing pages, and social media creatives for platform relaunch for ZOYA app. Designed landing pages, web graphics, and WordPress visuals to improve site clarity and usability. Produced infographics, reports, and newsletters to communicate research findings and outreach impact. Designed annual reports and campaign materials for health awareness initiatives. Developed branding for innovation initiatives, annual conferences, and STEM programs increasing participation and visibility.
Graphic Designer Consultant at Akhtar Hameed Khan Resource Center
March 1, 2018 - August 18, 2025
Developed branding for innovation initiatives, annual conferences, and STEM programs to increase participation and visibility.
Graphic Designer at Human Development Foundation
January 1, 2017 - August 18, 2025
Produced internal communications and corporate print collateral for multinational clients. Designed annual reports and campaign materials for health awareness initiatives.
Art Teacher (Grades 6 & 7) at Army Public School (APSACS)
January 1, 2017 - August 18, 2025
Led art curriculum development and school-wide visual projects.
Design Specialist at Wordsmith Pvt. Ltd
October 1, 2016 - August 18, 2025
Produced internal communications and corporate print collateral for multinational clients. Led brand development and visual identity projects, web design, and WordPress customization. Created digital marketing assets and social media design content.
Lead Graphic Designer at INNO Ventures Global Private Limited
July 1, 2025 - August 18, 2025
Directed visual strategy for national campaigns including STEMx, K-Electric, and SC Women in Tech, aligning design with organizational goals. Created brand-consistent digital and print assets such as reports, infographics, decks, banners, and social media creatives. Collaborated with directors, marketing teams, and startups to develop impactful visual content.
Freelance Graphic Designer at Todayz Branding
April 1, 2022 - August 18, 2025
Produced visual identities and digital content for new product launches and startups. Delivered high-performing assets that improved brand engagement by 30%. Created UI visuals, landing pages, and social media creatives supporting platform relaunches such as the Zoya app.
Graphic Designer (Consultant) at Akhtar Hameed Khan Resource Center
August 1, 2020 - August 18, 2025
Produced infographics, reports, and newsletters communicating research findings and outreach impact. Designed landing pages, web graphics, and WordPress visuals to improve site clarity and usability.
Achievement Graphic Designer at Human Development Foundation
May 1, 2018 - August 18, 2025
Designed annual reports and campaign materials for health awareness initiatives. Developed branding for innovation initiatives, annual conferences, and STEM programs, increasing participation and visibility.
Design Specialist at Wordsmith Pvt. Ltd
October 1, 2016 - August 18, 2025
Brand development and visual identity creation. Web design and WordPress customization. Designed digital marketing assets and social media content.

Education

Master of Fine Arts at Foundation University Islamabad
January 1, 2013 - January 1, 2015
Bachelor of Fine Arts at Fatima Jinnah Women University Rawalpindi
January 1, 2009 - January 1, 2013

Qualifications

Enterprise Design Thinking Practitioner – IBM
March 1, 2022 - August 18, 2025

Industry Experience

Education, Non-Profit Organization, Media & Entertainment, Professional Services
    paper Social Media- Holistic Science Teaching

    The Holistic Science Teaching Fellowship (HSTF) Social Media Design Campaign was created to promote an international teacher training fellowship and workshop aimed at enabling educators to explore and teach science holistically. The campaign focused on delivering a modern, engaging, and professional visual identity across multiple platforms, ensuring consistency with the program’s academic credibility and global collaborations.

    As the designer, I developed social media graphics, event posters, and digital collaterals that highlighted key messages, international partners, and the unique approach of holistic science education. The visual strategy combined minimalism with vibrant academic themes to create clarity, trust, and engagement, while maintaining a balance between accessibility and sophistication.

    This project demonstrates my ability to:

    Translate complex academic concepts into visually compelling designs.

    Build cohesive branding for international collaborations.