I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth. I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.…

Haley Rand

I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth. I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.…

Available to hire

I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth.

I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.

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Language

English
Fluent

Work Experience

Freelance Designer at Creative Circle
January 1, 2020 - August 18, 2025
Worked as a Freelance Designer from 2016 to 2020 providing creative design services.
Graphic Designer at Silgan Packaging
January 1, 2022 - Present
Supported the launch of new aluminum cup printer by troubleshooting and mastering specialized print software. Set up print-ready files and optimized workflows based on knowledge of print technology. Collaborated with clients to design and prepare custom artwork for production.
Creative Designer at Craft Beverage Warehouse
January 1, 2022 - August 18, 2025
Managed customer experience, sampling process, and operated specialized can printing equipment. Spearheaded brand and marketing materials to support new printing capabilities contributing to early-stage growth. Delivered full-service design assistance to beverage can clients.
Artist / Graphic Designer at Dennis Pearson Beasties
January 1, 2016 - August 18, 2025
Role involved leadership qualities, experimentation / innovation, attention to detail, and creative thinking.

Education

Communication Design at Milwaukee Institute of Art and Design
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing
    uniE621 Black Husky Brewing - Ahead of the Pack
    For this project, I was commissioned by a local brewery to design limited-edition packaging for a Thanksgiving seasonal release. Known for their Husky-focused branding, the brewery requested a 1950s American Realism-inspired illustration to align with their identity. I created a hand-lettered title and custom Husky artwork, complemented by a full gloss finish and metallic accents around the neck and logo—resulting in a nostalgic, eye-catching design that reflects both the beer’s German style and the brand’s personality.…
    uniE621 Black Husky Brewing - Ahead of the Pack
    For this project, I was commissioned by a local brewery to design limited-edition packaging for a Thanksgiving seasonal release. Known for their Husky-focused branding, the brewery requested a 1950s American Realism-inspired illustration to align with their identity. I created a hand-lettered title and custom Husky artwork, complemented by a full gloss finish and metallic accents around the neck and logo—resulting in a nostalgic, eye-catching design that reflects both the beer’s German style and the brand’s personality.…
    uniE621 Mystic Cult - Still Water
    For this project, I was commissioned to design both the logo and can artwork for a startup entering the beverage industry with its first product—a canned water. The client had a clear vision, aiming for a design that echoed the bold, edgy aesthetic of established brands like Liquid Death, but with a more simplified execution. The final design features a high-gloss finish for a clean, crisp appearance, complemented by silver embellishments within the logo’s drip elements. The custom logo reflects the gritty, rebellious tone the client desired, while the metallic detailing adds a subtle shimmer effect as the can moves—enhancing visual impact on the shelf.…
    uniE621 Highwaters - THC Seltzer
    I was hired to develop the branding and packaging design for a new THC-infused seltzer line by Central Waters Brewery in Milwaukee, Wisconsin. The product launched with three distinct flavors, and the client approached us with a clear vision: bold, vibrant designs featuring strong typography and bright color palettes. A key requirement was the use of a signature deep blue, which appears consistently across all three cans. The packaging was produced with a matte finish, allowing the metallic deep blue accents to create a subtle, eye-catching shimmer on the shelf—adding a refined yet energetic presence to the product line.…