I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth. I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.…

Haley Rand

I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth. I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.…

Available to hire

I am a Creative Designer with 7 years of experience specializing in branding, packaging, and marketing. I am skilled in storytelling, visual identity, and managing projects from start to finish. I have contributed significantly to growing a brand to national recognition and multi-location success. I am passionate about creating design work that drives engagement and business growth.

I enjoy collaborating closely with clients to craft custom artwork and optimize print workflows. With a strong command of print technology and a broad skill set in creative tools, I thrive in dynamic environments that constantly challenge my innovation and attention to detail.

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Language

English
Fluent

Work Experience

Creative Designer at Craft Beverage Warehouse
January 1, 2022 - August 18, 2025
Managed customer experience, sampling process, and operated specialized can printing equipment. Spearheaded brand and marketing materials to support new printing capabilities contributing to early-stage growth. Delivered full-service design assistance to beverage can clients.
Graphic Designer at Silgan Packaging
January 1, 2022 - Present
Supported the launch of new aluminum cup printer by troubleshooting and mastering specialized print software. Set up print-ready files and optimized workflows based on knowledge of print technology. Collaborated with clients to design and prepare custom artwork for production.
Freelance Designer at Creative Circle
January 1, 2020 - August 18, 2025
Worked as a Freelance Designer from 2016 to 2020 providing creative design services.
Artist / Graphic Designer at Dennis Pearson Beasties
January 1, 2016 - August 18, 2025
Role involved leadership qualities, experimentation / innovation, attention to detail, and creative thinking.

Education

Communication Design at Milwaukee Institute of Art and Design
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Manufacturing
    Black Husky Brewing - Ahead of the Pack
    For this project, I was commissioned by a local brewery to design limited-edition packaging for a Thanksgiving seasonal release. Known for their Husky-focused branding, the brewery requested a 1950s American Realism-inspired illustration to align with their identity. I created a hand-lettered title and custom Husky artwork, complemented by a full gloss finish and metallic accents around the neck and logo—resulting in a nostalgic, eye-catching design that reflects both the beer’s German style and the brand’s personality.…
    Black Husky Brewing - Ahead of the Pack
    For this project, I was commissioned by a local brewery to design limited-edition packaging for a Thanksgiving seasonal release. Known for their Husky-focused branding, the brewery requested a 1950s American Realism-inspired illustration to align with their identity. I created a hand-lettered title and custom Husky artwork, complemented by a full gloss finish and metallic accents around the neck and logo—resulting in a nostalgic, eye-catching design that reflects both the beer’s German style and the brand’s personality.…
    Mystic Cult - Still Water
    For this project, I was commissioned to design both the logo and can artwork for a startup entering the beverage industry with its first product—a canned water. The client had a clear vision, aiming for a design that echoed the bold, edgy aesthetic of established brands like Liquid Death, but with a more simplified execution. The final design features a high-gloss finish for a clean, crisp appearance, complemented by silver embellishments within the logo’s drip elements. The custom logo reflects the gritty, rebellious tone the client desired, while the metallic detailing adds a subtle shimmer effect as the can moves—enhancing visual impact on the shelf.…
    Highwaters - THC Seltzer
    I was hired to develop the branding and packaging design for a new THC-infused seltzer line by Central Waters Brewery in Milwaukee, Wisconsin. The product launched with three distinct flavors, and the client approached us with a clear vision: bold, vibrant designs featuring strong typography and bright color palettes. A key requirement was the use of a signature deep blue, which appears consistently across all three cans. The packaging was produced with a matte finish, allowing the metallic deep blue accents to create a subtle, eye-catching shimmer on the shelf—adding a refined yet energetic presence to the product line.…