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I am an advertising professional with 15 years of experience in graphic design, complemented by a diverse educational background in the humanities. I bring a well-rounded approach to design and strategy, specializing in branding, marketing materials, and advertising campaigns. Throughout my career, I have successfully led projects, solved complex design challenges, and delivered impactful visual solutions. My experience includes leading design teams, contributing to content strategy and copywriting, and working with various clients across marketing, spatial graphic design, and digital platforms. I am passionate about creating cohesive brand experiences and visual communications that enhance brand visibility and audience engagement.…I am an advertising professional with 15 years of experience in graphic design, complemented by a diverse educational background in the humanities. I bring a well-rounded approach to design and strategy, specializing in branding, marketing materials, and advertising campaigns. Throughout my career, I have successfully led projects, solved complex design challenges, and delivered impactful visual solutions. My experience includes leading design teams, contributing to content strategy and copywriting, and working with various clients across marketing, spatial graphic design, and digital platforms. I am passionate about creating cohesive brand experiences and visual communications that enhance brand visibility and audience engagement.

Pell Song

Graphic Designer, Art Director, Brand Designer, +2

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I am an advertising professional with 15 years of experience in graphic design, complemented by a diverse educational background in the humanities. I bring a well-rounded approach to design and strategy, specializing in branding, marketing materials, and advertising campaigns. Throughout my career, I have successfully led projects, solved complex design challenges, and delivered impactful visual solutions. My experience includes leading design teams, contributing to content strategy and copywriting, and working with various clients across marketing, spatial graphic design, and digital platforms. I am passionate about creating cohesive brand experiences and visual communications that enhance brand visibility and audience engagement.…I am an advertising professional with 15 years of experience in graphic design, complemented by a diverse educational background in the humanities. I bring a well-rounded approach to design and strategy, specializing in branding, marketing materials, and advertising campaigns. Throughout my career, I have successfully led projects, solved complex design challenges, and delivered impactful visual solutions. My experience includes leading design teams, contributing to content strategy and copywriting, and working with various clients across marketing, spatial graphic design, and digital platforms. I am passionate about creating cohesive brand experiences and visual communications that enhance brand visibility and audience engagement.

Available to hire

I am an advertising professional with 15 years of experience in graphic design, complemented by a diverse educational background in the humanities. I bring a well-rounded approach to design and strategy, specializing in branding, marketing materials, and advertising campaigns. Throughout my career, I have successfully led projects, solved complex design challenges, and delivered impactful visual solutions.

My experience includes leading design teams, contributing to content strategy and copywriting, and working with various clients across marketing, spatial graphic design, and digital platforms. I am passionate about creating cohesive brand experiences and visual communications that enhance brand visibility and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Graphic Design Director at Shapes (Seoul, Korea)

February 28, 2025 - August 19, 2025

Led online and offline marketing design for TEMPER Korea for 7 years as a primary design vendor. Supported headquarters' marketing initiatives by creating visual assets for annual events, including NASA certification celebrations, brand anniversaries, and seasonal promotions. Projects covered posters, print and digital advertisements, event emblems, product packaging, and social media campaigns. Contributed to copywriting and content strategy, providing multidisciplinary creative support across channels. Created promotional materials and online ads for major clients such as Durix, Seoul School, and various public institutions, enhancing brand visibility and audience engagement.

Spatial Graphic Design Team Leader at Urbantainer / Collective B (Seoul, Korea)

December 31, 2018 - August 19, 2025

Contributed to space design projects for leading space branding firms Urbantainer and Collective B as Graphic Design Lead. Led end-to-end development of spatial graphic design and signage systems from concept to execution. Oversaw creation of comprehensive visual identity guidebooks. Directed the design team to deliver cohesive, brand-aligned experiences across physical environments.

Graphic Design Team Leader at Dream Design (Seoul, Korea)

February 28, 2014 - August 19, 2025

Executed a wide range of graphic design projects including branding, corporate brochures, posters, and packaging for high-profile clients such as Hyundai Engineering & Construction, Samsung Engineering, Seoul National University, CJ Investment & Securities, and Bio Derma. Delivered creative design solutions that strengthened brand identity and improved visual communication across print and digital media. Led design teams on key projects including global architectural competition bids and product packaging. Managed team operations, provided mentorship, and ensured consistent delivery of high-quality innovative outcomes. Played a key role in fostering team collaboration and professional development.

Graphic Designer (Volunteer) at Mission Possible (Vancouver, Canada)

July 31, 2025 - August 19, 2025

Designed the annual report, newsletter, and flyer applying cohesive and systematic design strategies tailored to each project's purpose. Strengthened brand identity through consistent visual language while enhancing readability and visual impact.