I am a Visual Designer and Art Director with solid experience in developing visual identities, branding, and digital communication. I collaborate with companies, cultural institutions, and startups, offering solutions that combine strategy, aesthetics, and functionality to create authentic and consistent visual experiences. I work on branding, packaging, web design, and publishing, overseeing every detail from research to execution. I adopt a collaborative approach and build custom teams through a trusted professional network. I believe in design as a tool for differentiation and innovation, making brands stand out over time.…

Roberto Zizza

I am a Visual Designer and Art Director with solid experience in developing visual identities, branding, and digital communication. I collaborate with companies, cultural institutions, and startups, offering solutions that combine strategy, aesthetics, and functionality to create authentic and consistent visual experiences. I work on branding, packaging, web design, and publishing, overseeing every detail from research to execution. I adopt a collaborative approach and build custom teams through a trusted professional network. I believe in design as a tool for differentiation and innovation, making brands stand out over time.…

Available to hire

I am a Visual Designer and Art Director with solid experience in developing visual identities, branding, and digital communication. I collaborate with companies, cultural institutions, and startups, offering solutions that combine strategy, aesthetics, and functionality to create authentic and consistent visual experiences.

I work on branding, packaging, web design, and publishing, overseeing every detail from research to execution. I adopt a collaborative approach and build custom teams through a trusted professional network. I believe in design as a tool for differentiation and innovation, making brands stand out over time.

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Language

Italian
Fluent

Work Experience

Art Director at Tannico
December 31, 2025 - August 19, 2025
Led the group’s artistic direction, developed visual formats, and managed the website and app, ensuring consistency and innovation. Supervised external collaborations and guided the rebranding and replatforming of the website, strengthening brand identity and enhancing its digital presence.
Art Director at Craft Distilling, Distillerie.it, Whisky Week, DISTILLO EXPO
December 31, 2022 - August 19, 2025
Managed the visual identity of these entities, including events and external projects to reinforce their positioning and recognition within the industry. Ensured visual continuity and a distinctive brand language.
Brand Designer at Future Brand
December 31, 2022 - August 19, 2025
Worked on logo design, brand manuals, and visual identities, contributing to projects with strong strategic and creative impact.
UX/UI Designer at Freelance Designwanted / C2C Festiva / Valerio Cometti + V12 Design
January 1, 2022 - Present
Developed information architecture, user interfaces, and user experience for various websites, ensuring intuitive navigation and brand-aligned design.
Brand Designer Senior at The Brand Company
December 31, 2020 - August 19, 2025
At an agency specialized in the food industry, developed and managed brand identities and packaging design, delivering effective visual solutions that boosted product recognition and enhanced client communication.
Visual Designer at Hook - The Nudge Creating Company
December 31, 2020 - August 19, 2025
Contributed to specific projects, providing creative and strategic support in visual design.
Graphic Designer at The Nursery
December 31, 2019 - August 19, 2025
Created advertising campaigns, social media content, visual identities, and videos, working both in-house and freelance to deliver impactful and engaging visual projects.
Graphic Designer at ADI - Associazione per il Disegno Industriale
December 31, 2016 - August 19, 2025
Collaborated on communication materials and worked on the Compasso d’Oro project for the South America exhibition.
Graphic Designer at H57 Creative Station
December 31, 2015 - August 19, 2025
Worked on book design, communication campaigns, social media content, and brand identities.
Freelance Designer
December 31, 2025 - August 19, 2025
Collaborated with numerous companies over the years, offering services in branding, packaging, web design, and communication, tailoring the creative approach to each client’s needs.

Education

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Qualifications

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Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Software & Internet
    paper Dal Negro - Rebranding
    Dal Negro, a historic Italian brand known for playing cards and board games, needed a rebranding to reconnect with a younger, design-conscious audience while preserving its heritage. At H-57, I worked as part of the design team on the development of a new visual identity that modernized the brand without losing its iconic character. The rebranding included a refreshed logo, updated color palette, new packaging systems, and brand guidelines aimed at creating visual consistency across product lines and communication materials. The design direction balanced tradition and playfulness—honoring the brand’s legacy while introducing a cleaner, more contemporary aesthetic. Agency: H-57 graphicdesigner logo…
    uniE621 PRESS MAGAZINE
    Press Magazine is an independent publication exploring contemporary culture through the lens of fashion, design, and visual arts. The project involved creating a strong, recognisable identity that could live across both print and digital formats, with a clear editorial voice and bold visual language. The visual system plays with contrast: refined typography meets raw layouts, minimalism meets expressive imagery. The logo is intentionally understated, allowing photography and content to take the lead, while the overall design balances structure with creative freedom. Alongside the visual identity, I also designed the digital version of the magazine, focusing on an immersive reading experience and a smooth, content-driven navigation. As Art Director, I oversaw the entire visual direction, from initial concept and typographic choices to the layout of articles and the responsive design of the website.…
    uniE621 Craft Distilling – Brand Identity & Website
    Craft Distilling is a platform dedicated to the art of small-scale distillation, aimed at connecting independent producers, experts, and enthusiasts from around the world. The project required the creation of a full brand identity and digital presence that could speak to both the technical expertise and the passion behind the craft. The visual identity combines clarity and character: a strong typographic system, minimalist layout, and a muted, earthy color palette echo the precision and authenticity of artisanal distillation. The logo and iconography were designed to work across packaging, digital, and event materials. The website was built as an editorial hub and resource center, with an emphasis on usability, content modularity, and scalability for future growth. As Art Director, I led the entire creative process—from brand definition and design system to UX/UI and web art direction.…
    uniE621 Poppy – Diapers
    Poppy is a new brand of eco-friendly diapers created to bring a fresh, emotional voice to the baby care market. The goal was to move away from the overly clinical or overly cutesy tone of traditional competitors, creating instead a brand that feels soft, warm, and genuinely modern. Working with the team at The Nursery, I led the visual development of the brand identity, from logo design to packaging and key campaign assets. The design system was built around gentle color palettes, playful typography, and a simple yet characterful illustration style that speaks to both parents and children. The result is a brand that feels caring but confident—authentic, not artificial. A small revolution in the diaper aisle. Agency: The Nursery illustrator graphicdesigner…
    uniE621 DesignWanted Web site
    DesignWanted is a digital media platform that explores the intersection of design, innovation, and technology. The goal of the website redesign was to elevate the brand’s editorial presence, improve readability, and create a more structured, immersive user experience. The new design system emphasizes clarity and hierarchy, balancing visual impact with functional navigation. A modular grid and flexible components were developed to accommodate different content types—from interviews and features to event coverage and product spotlights. I was responsible for the overall art direction and UX/UI design, working closely with the editorial team to align the structure with their evolving content strategy. Credits Development: Vincenzo Pandico webdesigner graphicdesigner…
    uniE621 Valerio Cometti + V12 Design Website
    The website for Valerio Cometti + V12 Design was conceived to reflect the studio’s cross-disciplinary approach, blending industrial design, innovation, and strategic thinking. The objective was to create a digital presence that could express both the precision of their process and the warmth of their design vision. The layout is clean and editorial, with a focus on large visuals, fluid navigation, and an intuitive project archive. Special attention was given to performance and responsiveness, ensuring a seamless experience across devices. As Art Director and UX/UI Designer, I defined the creative direction, designed the full interface, and oversaw the implementation to guarantee consistency with the studio’s identity. Credits Development: Vincenzo Pandico…
    uniE621 C2C - Website
    was involved in the redesign of the official website for C2C, one of Europe’s most forward-thinking music and art festivals. The goal was to create a bold, immersive digital experience that would reflect the festival’s avant-garde identity and enhance the storytelling around its lineup, visuals, and curatorial vision. The project focused on a mobile-first approach, modular layouts, and animated transitions to echo the rhythm and energy of the live performances. Typography and visual hierarchy were carefully crafted to balance clarity with expressive impact, while maintaining usability across devices. My role spanned from the initial UX wireframes to the final UI design and hand-off to development. I worked closely with the festival’s creative team to ensure the site remained coherent with the broader visual language of the edition. Credits Web Design: Anna Magni Development: Vincenzo Pandico webdesigner designer UX UI…
    uniE621 Tannico - Rebranding
    In 2023, I led the rebranding of Tannico, Italy’s leading online wine retailer, with the goal of evolving the brand from an e-commerce platform into a more mature, lifestyle-driven identity. The project involved a full visual overhaul: from logo and typography to color palette, packaging, and digital touchpoints. The new brand language was designed to reflect Tannico’s unique position between tradition and innovation, combining Italian wine heritage with a contemporary, irreverent tone. As Art Director, I was responsible for the creative direction and visual coherence across all assets. I worked closely with the internal marketing team and coordinated the design process from concept to final delivery. Credits Adriano Morrocco (Graphic Designer) graphicdesigner logo branding designer…
    uniE621 ADI - Compasso d'Oro
    Collaborated with ADI on communication materials and worked on the Compasso d’Oro project for the South America exhibition. graphicdesigner designer branding…