Max’s entrepreneurial spirit shines through Communicatemotion, the digital marketing agency he founded. As CEO, he leads high-profile digital strategies and maintains a hands-on role across software development, customer experience, and innovation. The agency, built on over 15 years of international experience, spearheads smart‑working collaborations with prestigious clients, including partnerships with Google and major web agencies. Today, Max operates at the intersection of strategy, storytelling, and performance. A Google Ads specialist with deep expertise in campaign management, public procurement, customer journey measurement, and digital marketing across sectors, he combines analytical rigor with creative insight to deliver impactful results.

Communicatemotion

Max’s entrepreneurial spirit shines through Communicatemotion, the digital marketing agency he founded. As CEO, he leads high-profile digital strategies and maintains a hands-on role across software development, customer experience, and innovation. The agency, built on over 15 years of international experience, spearheads smart‑working collaborations with prestigious clients, including partnerships with Google and major web agencies. Today, Max operates at the intersection of strategy, storytelling, and performance. A Google Ads specialist with deep expertise in campaign management, public procurement, customer journey measurement, and digital marketing across sectors, he combines analytical rigor with creative insight to deliver impactful results.

Available to hire

Max’s entrepreneurial spirit shines through Communicatemotion, the digital marketing agency he founded. As CEO, he leads high-profile digital strategies and maintains a hands-on role across software development, customer experience, and innovation. The agency, built on over 15 years of international experience, spearheads smart‑working collaborations with prestigious clients, including partnerships with Google and major web agencies. Today, Max operates at the intersection of strategy, storytelling, and performance. A Google Ads specialist with deep expertise in campaign management, public procurement, customer journey measurement, and digital marketing across sectors, he combines analytical rigor with creative insight to deliver impactful results.

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Language

English
Intermediate
Italian
Fluent

Work Experience

Add your work experience history here.

Education

High School Diploma in Computer Science at Istituto Tecnico Industriale "Don Luigi Orione", Italy
June 25, 1998 - August 19, 2025
Bachelor's Degree in Marketing and Communication at USI - Università della Svizzera italiana
May 19, 1993 - May 19, 1996

Qualifications

Google Partner
July 1, 2020 - August 19, 2029
Meta ADS Specialit
August 19, 2015 - August 19, 2029

Industry Experience

Consumer Goods, Financial Services, Media & Entertainment, Real Estate & Construction, Non-Profit Organization, Travel & Hospitality
    paper Seeweb – Campaign for Cloud Server Shared CPU

    Overview
    Seeweb, a renowned Italian cloud provider, offers flexible and scalable infrastructure solutions such as the Cloud Server Shared CPU—a virtual computing environment that allows users to deploy and manage cloud instances on demand, leveraging a pay-per-use model and full control over resources

    Campaign Strategy & Messaging
    The campaign centered on promoting cost-effectiveness and operational agility, emphasizing Seeweb’s “Shared CPU” model as a flexible, horizontally scalable solution available across multiple European regions. Complemented by clear UI visuals, messaging focused on ease of deployment, resource customization, and low-latency performance

    Performance Highlights

    Remarketing optimization led to a 67% increase in clicks in May, compared to the previous month, signaling a successful reconnection strategy with the audience through tailored keywords and touchpoints.

    A content-driven approach yielded 129 White Paper downloads, demonstrating that technical materials can effectively nurture deeper engagement and validate expertise

    Why This Campaign Stands Out

    Tactical adaptability: Continuous refinement of keyword targeting and messaging ensured responsiveness to audience behavior and search trends.

    User activation balanced with technical value: The campaign managed to generate tangible actions (clicks, downloads), fluidly blending accessibility with expertise.

    Content-driven trust building: By positioning the White Paper as a thought leadership asset, Seeweb reinforced its role as a technical authority in cloud infrastructure.

    paper Narcosvet – Online & On-Premise Veterinary Anesthesia Training

    Here’s a refined and professional English-language case study for your portfolio highlighting the Narcosvet project, crafted with strategic emphasis and clarity: Narcosvet – Online & On-Premise Veterinary Anesthesia Training

    Overview
    Narcosvet is a specialized platform offering veterinary anesthesia training—both on-demand and in-person—for veterinary professionals. Central to its identity is the emotionally resonant tagline: “Every animal deserves its ideal anesthetist.” This powerful message communicates both emotional reassurance and professional credibility.

    Web & CRM Revamp
    We redesigned Narcosvet’s website and integrated a structured CRM system to streamline data management and strengthen ongoing relationships with veterinary professionals. This modernization ensures that no lead is overlooked and that the user journey is supported at every stage.

    Training Structure & Project Vision
    Narcosvet positions itself as a leader in veterinary anesthesia training through a tiered approach: foundational (Testa), continuous development (Spalle), and collaborative excellence powered by expert veterinarians in the field (Polmoni e sistema circolatorio). This structure enables tailored learning paths and deep professional engagement.

    Results Achieved

    In 12 months, site registrations tripled from 400 to 1,200—driven by targeted Meta Ads and Direct Email Marketing campaigns.

    In-person course attendance grew from 15 to 50 participants, highlighting the effectiveness of the communication strategy and the value of hands-on learning.

    Video Production & Storytelling
    We produced a series of promotional and educational videos with a vertical format that adapts messaging based on speakers and settings. From scripting to lighting and post-production, every detail was crafted to reflect Narcosvet’s core message—combining professionalism with emotional impact.

    Next Steps: International Expansion
    Looking ahead, Narcosvet plans to leverage AI to translate its on-demand courses into multiple languages, expanding its reach across Europe and amplifying its mission of accessible, high-quality veterinary training.

    paper Rapid Growth Story: How Strategic Digital Marketing Boosted TopHost’s Revenue by 23x

    Overview
    TopHost is one of Italy’s most recognized budget web hosting providers—founded in 2004 and currently serving over 137,000 clients, holding around 6.6% of the Italian market share

    As part of the DHH Group, it stands out for delivering accessible, high-value services while maintaining operational excellence across a loyal customer base

    Campaign Objective
    TopHost needed a digital marketing strategy that could elevate brand visibility, drive user acquisition, and convert traffic into loyal paying customers—delivering measurable impact in a competitive market.

    Key Results Achieved

    Revenue soared by 2,373%, with 2,075 transactions completed.

    This translated to a 1,229% increase in new users, including 545 unique purchases and 568 new client accounts formed.

    The bounce rate dropped by 504 points, revealing stronger engagement quality.

    Performance across channels:

    Ads: +42% impressions, with a CPC of just €0.06.

    Social Media: 35% response rate.

    SEO: +28% uplift in organic traffic.

    Referrals: +23%.

    Remarketing & Display campaigns achieved 350,000 impressions across leading outlets like Ansa, Repubblica, and Il Fatto Quotidiano—highlighting the strategy’s success in building brand recall, with an average of 4 clicks per conversion

    What Makes This Project Noteworthy

    Stunning KPIs: Unprecedented growth in revenue and new customer acquisition in a short window—a testament to a smart, aligned strategy.

    Integrated Omnichannel Approach: Seamless synergy across SEM, display, social, SEO, and performance retargeting—all working toward conversion-focused narratives.

    User Experience Optimization: Measurable improvements to bounce rate and conversion efficiency, showcasing deeper user engagement and trust.

    Data-Backed Campaigns: CPC, engagement rates, and referral spikes reflect a granular, ROI-driven mindset at every execution layer.

    paper https://housesandmore.it/

    Houses & More Real Estate, based in Kingwood, West Virginia, is a trusted real estate agency serving Preston County. Their website acts as a modern digital showcase, helping buyers and sellers navigate residential, commercial, and land properties with ease and confidence

    Visual Identity & Hero Section
    Upon entering the site, visitors are greeted by an elegantly simple header featuring the agency’s logo and tagline: “Preston County’s Premier Real Estate Agency”. This immediately instills credibility and positions the brand as a leading, local, customer-focused firm

    User Interface & Navigation
    The site navigation is intuitive and streamlined: users can easily explore sections like property listings, agent profiles, market insights, testimonials, and blog content. Categorized price ranges ($100K–$250K, $250K–$500K, $500K+) facilitate quick browsing while enhancing user experience

    Content Strategy & Community Engagement
    This agency sets itself apart through community-driven storytelling. Agent Jessica Lipscomb, a seasoned broker with local acclaim—including multiple “Realtor® of the Year” awards—lends warmth and familiarity, reinforcing trust and long-term client relationships

    Their blog and social media are smartly leveraged to build engagement: they post market updates, property spotlights, and informal content—like videos from local farms or easy real estate tips—that cultivate authenticity and human connection

    Summary
    Houses & More Real Estate successfully blends clean web design with hyper-local storytelling and market authority. The brand’s digital presence invites users into not just a property listing, but a trusted, community-rooted experience. For a portfolio showcase, this site illustrates how powerful branding, intuitive design, and local engagement can effectively differentiate a service in a competitive market.

    paper IntrovabiliStore.ch is an elegant and full-featured e-commerce website

    IntrovabiliStore.ch is an elegant and full-featured e-commerce website powered by WooCommerce on WordPress, delivering a sleek and functional user experience across its catalog of rare streetwear and sneaker items.

    Platform & Payment Integration

    The store is built on the WooCommerce platform, ensuring robust product taxonomy, variable product management, coupon codes, affiliate program support, VIP areas, and a seamless cart experience. Payments are handled securely through Stripe, offering users a reliable and streamlined checkout process.

    Direct Customer Care via WhatsApp

    A key highlight is the integration of WhatsApp for customer care, enabling real-time support, inquiries, and order handling via chat. This setup suggests the use of a WooCommerce-WhatsApp plugin—such as “Order on WhatsApp for WooCommerce”—which allows customers to place orders directly, receive notifications, and facilitate selling through WhatsApp channels.

    In essence, IntrovabiliStore.ch runs on a WooCommerce + Stripe stack, enhanced by direct WhatsApp integration for customer interaction. This blend of familiar and efficient tools ensures a smooth, trusted shopping experience—perfect for the streetwear aficionados that the site attracts.

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