I am a multidisciplinary Brand Experience Designer who focuses on building impactful and coherent brand identities. I combine expertise in graphic design, UX/UI, branding, interior, and product design to create visual systems that are cohesive, functional, and emotionally engaging. I see design as a bridge between aesthetics and strategy — driven by empathy, sustainability, and attention to detail. These values help me shape brands that feel authentic, distinctive, and lasting.

Mattia Lupica

I am a multidisciplinary Brand Experience Designer who focuses on building impactful and coherent brand identities. I combine expertise in graphic design, UX/UI, branding, interior, and product design to create visual systems that are cohesive, functional, and emotionally engaging. I see design as a bridge between aesthetics and strategy — driven by empathy, sustainability, and attention to detail. These values help me shape brands that feel authentic, distinctive, and lasting.

Available to hire

I am a multidisciplinary Brand Experience Designer who focuses on building impactful and coherent brand identities. I combine expertise in graphic design, UX/UI, branding, interior, and product design to create visual systems that are cohesive, functional, and emotionally engaging.

I see design as a bridge between aesthetics and strategy — driven by empathy, sustainability, and attention to detail. These values help me shape brands that feel authentic, distinctive, and lasting.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Italian
Fluent
English
Intermediate

Work Experience

Brand Experience Manager at Primo Hilversum
September 1, 2022 - Present
Managed visual identity coordination, graphic and web design development, brand strategy, and communication assets.
Internship - Animation and Virtual Environments Developer at Amsterdam Fashion Institute
December 1, 2021 - September 1, 2025
Developed animations and virtual environments using VR software and full-body scanning technologies.
Internship - Social Media and Brand Design at Atelier 790
April 1, 2024 - September 1, 2025
Worked on a complete social media campaign, designed web pages, brand identity, and packaging.
Thesis Internship - Interactive Installation Designer at Alkedo s.r.l
September 1, 2022 - September 1, 2025
Designed an interactive installation featuring a digital human in holographic form.

Education

Postgraduate Master in Graphic and Web Design at Accademia Italiana delle Alte Tecnologie
March 1, 2022 - June 1, 2024
Master’s Degree in Design – Summa cum Laude at University of Florence – Design Campus, Calenzano
March 1, 2023 - June 1, 2025
Bachelor’s Degree in Industrial Design – Summa cum Laude at University of Palermo
January 1, 2013 - January 1, 2018
High School Diploma – Scientific Studies at I.I.S. Failla Tedaldi – Castelbuono
January 11, 2030 - September 1, 2025

Qualifications

Category B Driving License
January 11, 2030 - September 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality