Sono un Brand Experience Designer con un approccio multidisciplinare alla costruzione della brand identity. Unisco graphic design, UX/UI, branding, interior e product design per creare sistemi visivi coerenti, funzionali ed emozionali. Vivo il design come un ponte tra estetica e strategia, guidato da empatia, sostenibilità e cura al dettaglio; elementi che rendono un brand autentico, riconoscibile e memorabile.

Mattia Lupica

Sono un Brand Experience Designer con un approccio multidisciplinare alla costruzione della brand identity. Unisco graphic design, UX/UI, branding, interior e product design per creare sistemi visivi coerenti, funzionali ed emozionali. Vivo il design come un ponte tra estetica e strategia, guidato da empatia, sostenibilità e cura al dettaglio; elementi che rendono un brand autentico, riconoscibile e memorabile.

Available to hire

Sono un Brand Experience Designer con un approccio multidisciplinare alla costruzione della brand identity. Unisco graphic design, UX/UI, branding, interior e product design per creare sistemi visivi coerenti, funzionali ed emozionali.

Vivo il design come un ponte tra estetica e strategia, guidato da empatia, sostenibilità e cura al dettaglio; elementi che rendono un brand autentico, riconoscibile e memorabile.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

Italian
Fluent
English
Advanced

Work Experience

Brand Experience Manager at Primo Hilversum
May 1, 2025 - Present
Coordinated the corporate image, created a visual identity, and carried out graphic and web design projects to strengthen brand experience and consistency.
Stage for thesis realization at Alkedo s.r.l
December 1, 2022 - August 19, 2025
Designed an interactive installation featuring a digital human in the form of a hologram as part of thesis project development.
Tirocinio Curriculare at Amsterdam Fashion Institute
December 1, 2021 - August 19, 2025
Designed animations and virtual environments, utilized VR software and body scanning technologies to advance virtual experience projects.
Tirocinio Curriculare at Atelier 790
April 1, 2022 - August 19, 2025
Developed social media campaigns, web design, brand identity, and packaging design, contributing to brand visibility and marketing.
Direttore di sala e coordinatore delle attività at Various companies in the restaurant sector
June 15, 2017 - April 30, 2025
Managed dining room operations, coordinated activities, client care, order taking, and welcoming service.

Education

Master in Graphic and Web Design at Accademia Italiana delle Alte Tecnologie
March 1, 2022 - June 1, 2024
Laurea Magistrale in Design at Università di Firenze – Design Campus, Calenzano
January 1, 2018 - January 1, 2022
Laurea Triennale in Industrial Design at Università di Palermo
January 1, 2013 - January 1, 2018
Diploma Liceo Scientifico at I.I.S. Failla Tedaldi – Castelbuono
January 11, 2030 - August 19, 2025
Laurea Magistrale in Design at Università di Firenze – Design Campus, Calenzano
January 1, 2022 - January 1, 2025
Master in Graphic e Web Design at Accademia Italiana delle Alte Tecnologie
March 1, 2024 - June 1, 2024
Laurea Triennale in Industrial Design at Università di Palermo
January 1, 2013 - January 1, 2018
Master in Graphic e Web Design at Accademia Italiana delle Alte Tecnologie
January 1, 2022 - January 1, 2025
La Laurea Triennale in Industrial Design at Università di Palermo
January 1, 2013 - January 1, 2018
Diploma Liceo Scientifico at I.I.S. Failla Tedaldi – Castelbuono
January 11, 2030 - September 29, 2025
Master in Graphic e Web Design at Accademia Italiana delle Alte Tecnologie
January 1, 2022 - January 1, 2025
Laurea Magistrale in Design - 110 e Lode at Università di Firenze – Design Campus, Calenzano
January 11, 2030 - September 29, 2025
Laurea Triennale in Industrial Design - 110 e Lode at Università di Palermo
January 11, 2030 - September 29, 2025
Diploma Liceo Scientifico at I.I.S. Failla Tedaldi – Castelbuono
January 11, 2030 - September 29, 2025

Qualifications

Patente di guida categoria B
January 11, 2030 - August 19, 2025
Patente di guida categoria B
January 11, 2030 - September 29, 2025
Workshop con Scuderia Ferrari
January 11, 2030 - September 29, 2025
Workshop con Ruedi Baur
January 11, 2030 - September 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Education, Travel & Hospitality, Software & Internet, Other