I am a dynamic communications professional with extensive experience in media production, brand strategy, and stakeholder engagement. I leverage compelling narratives and strategic branding to consistently engage target audiences. I am adept at navigating both traditional and digital media landscapes, fostering strong client relationships, and delivering high-quality results under tight deadlines.

Daniel R Aboshakga

I am a dynamic communications professional with extensive experience in media production, brand strategy, and stakeholder engagement. I leverage compelling narratives and strategic branding to consistently engage target audiences. I am adept at navigating both traditional and digital media landscapes, fostering strong client relationships, and delivering high-quality results under tight deadlines.

Available to hire

I am a dynamic communications professional with extensive experience in media production, brand strategy, and stakeholder engagement. I leverage compelling narratives and strategic branding to consistently engage target audiences.

I am adept at navigating both traditional and digital media landscapes, fostering strong client relationships, and delivering high-quality results under tight deadlines.

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Language

English
Fluent

Work Experience

Creative Director at PLD Branding
January 1, 2021 - Present
Responsible for website design and development, graphic designing, and company profile designing, copywriting, and editing. Developed branding strategies for clients by creating design packages aligning with brand objectives targeting their audiences. Created and edited client content, crafted compelling brand messaging, taglines, and stories. Collaborated with clients to ensure messaging consistency across channels. Managed branding projects, timelines, resources, and budgets.
Sports Analyst (Television) at SABC (The Journo’s Vodcast)
January 1, 2024 - August 19, 2025
Provided in-studio analysis on topical stories across multiple sporting codes, covering domestic and international arenas.
Content Producer at Alex FM - Sports Avenue
December 31, 2022 - August 19, 2025
Prepared weekly content production planners focused on upcoming main sporting events. Researched content, conducted interviews for pre-recorded segments, attended sporting events for field reporting, prepared show runners and scripting for on-air delivery, and managed live interviewees. Built and maintained relationships with sports organizations and athletes.
Social Media Manager
December 31, 2019 - August 19, 2025
Planned, assessed, copywrote, published, and promoted social media content. Managed social media content calendar and scheduling, researched trends, analyzed communication metrics, and recommended improvements.
On-air Presenter, Content Producer & Music Compiler at Capricorn FM
December 31, 2018 - August 19, 2025
Presented and produced 'The Saturday Flex' show. Researched show content, liaised with Programmes Department for quality and social media content, prepared show runners, organized on-air interviews, and delivered high-quality shows tailored to listeners. Scheduled music for station playlists, researched new music, uploaded music, and liaised with promoters and artist managers for interviews and features. Increased social media impact and secured corporate partnerships.
Sports Presenter/Reporter & Sports Talk Show Producer at Capricorn FM
December 31, 2017 - August 19, 2025
Delivered sports bulletins on-air, compiled stories, conducted live and pre-recorded interviews, researched content, attended sporting events, and liaised with sports organizations and athletes. Produced two midweek prime time shows while also presenting and standing in on prime time shows. Introduced Capricorn FM’s sports content on social media platforms and trained intern reporters/presenters.
Voiceover Artist at Capricorn FM and Private Clients
May 1, 2012 - August 19, 2025
Provided voice acting and presenting for brands and event promotions, contributed to script editing for advertising effectiveness. Developed voice styling skills for various adverts and commercial writing styles.
Event Coordinator at Star Weddings
November 1, 2017 - Present
Event Management: Planning and executing events. Logistics & Operations: Manage venue booking, technical setups, catering, supplier contracts, and on-site staff/volunteers. Publicity: Collaborate with internal media teams for live coverage and post-event communication.
Sports Analyst (Television) at SABC
November 1, 2023 - July 1, 2024
Provided in-studio analysis and predictions on domestic and international sporting fixtures. Delivered insights on the state of sports administration from a South African perspective.
Content Producer at Alex FM
January 1, 2022 - April 1, 2022
Produced weekly content planners and daily show runners, identifying key sporting events and interview subjects. Conducted research, scripted key story notes, and secured live on-air interviews with athletes and sports organizations.
Freelance Social Media Manager at Mahlasedi Media (Limpopo Music Awards 2019)
September 1, 2018 - November 1, 2019
Launched the online campaign for nominations and managed coverage for the announcement and awards ceremony.
Presenter / Producer, Sports Reporter & Music Compiler at Capricorn FM
May 1, 2012 - February 1, 2018
Progression: Rapidly promoted to Content Producer for flagship sports show within three months of joining the station. Expanded role to include music programming and scheduling, serving as the primary point of contact for labels and promoters. Production: Produced two midweek prime-time shows while simultaneously presenting sports and standing in as a show host. Mentorship: Trained new intern reporters and presenters on station protocols and broadcasting standards. Partnerships: Strengthened the station’s brand position by securing corporate partnerships and improving relationships with the local artist community. Digital Integration: Introduced Capricorn FM Sports content to the station’s news social media platform.
Voiceover Artist at Capricorn FM
May 1, 2012 - February 1, 2018
Provided voice acting and script editing for major brands to align advertising messages with brand image.
Sports Analyst (Television) at SABC
November 1, 2023 - July 1, 2024
The Journo’s Vodcast

Education

Bachelor of Arts in Communication Studies at University of Limpopo
January 1, 2006 - January 1, 2011
Bachelor of Arts in Communication Studies at University of Limpopo
January 1, 2006 - January 1, 2011

Qualifications

The Fundamentals of Digital Marketing - Google Digital Garage
January 1, 2020 - August 19, 2025
Certificate in Construction Management - University of Cape Town / Get Smarter
January 1, 2021 - August 19, 2025
Introduction to SAMTRAC - NOSA
January 1, 2021 - August 19, 2025
Certificate in Construction Management
January 1, 2021 - February 12, 2026
Introduction to SAMTRAC – NOSA
January 1, 2021 - February 12, 2026
The Fundamentals of Digital Marketing – Google Digital Garage
January 1, 2020 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Government