Thatogale Romelwe

Available to hire

I am a strategic and creative Social Media & Ads Specialist with a passion for turning content into conversation and reach into results.

About

I am a strategic and creative Social Media & Ads Specialist with a passion for turning content into conversation and reach into results. I help impact-driven brands grow through scroll-stopping content, performance-driven Meta Ads, and AI-powered workflows. I am fluent in TikTok, LinkedIn, and Meta strategy, with a strong record of lead generation, community engagement, and content system building. Currently, I am focused on helping startups, solopreneurs, and purpose-led brands grow through organic content and paid growth strategies.

With a background in managing clients across lifestyle, art, travel, and B2B niches remotely, I create content strategies and manage social media campaigns that optimize lead generation and engagement. I continuously deepen my expertise in AI tools, CRO writing, and LinkedIn strategy through self-study, aiming to bring innovative, data-driven growth solutions to my clients.

  • 4 years' experience
  • Joined August 2025

Languages

  • TswanaFluent
  • EnglishFluent
  • TurkishIntermediate

Industry experience

  • Travel & Hospitality
  • Media & Entertainment
  • Professional Services

Work experience

Freelance Social Media Manager & Paid Ads Specialist (Remote) · Upwork & IndependentJan 2022 – Present · 4 yrs 11 mos

Created content strategies and managed social media for clients across lifestyle, art, travel, and B2B niches. Managed Meta (Facebook/Instagram) ads focused on optimizing lead generation and engagement campaigns. Produced TikTok scripts, edited videos using CapCut, wrote captions designed to stop the scroll, and built and scheduled cross-platform content calendars including Instagram, LinkedIn, and Facebook. Utilized tools such as ChatGPT, Canva, CapCut, Loomly, and Trello to streamline content production. Key clients include Amy Karle (Ultra Contemporary Artist) for social media strategy and management across six platforms, and AfriGetaway Travel for Facebook ad funnels and WhatsApp lead generation.

Certifications and awards

Certificate in Digital Marketing & Meta Ads2025
Certificate in Digital Marketing & Meta Ads2025

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