I am a highly motivated and experienced performance coach with over 18 years of experience across corporate, education, and performing arts sectors. I founded Improv4Business in 2017 to coach corporate clients on presentation and public speaking using acting, improvisation, and psychological techniques. I completed my MSc in Psychology in 2020 and recently earned my PhD in Performance Psychology, specializing in public speaking anxiety and performing under pressure. My work involves designing and delivering tailored training programs, coaching executives, and conducting presentation skills assessments for various clients including ITV, Kenwood, and Computacenter. Alongside this, I freelance as an acting coach and director, providing masterclasses and private coaching, helping students successfully gain acceptance to prestigious drama schools. I enjoy staying fit, performing regularly in improv theatre, and exploring literature on psychology and human performance.

Dr. Alexander McWilliam

I am a highly motivated and experienced performance coach with over 18 years of experience across corporate, education, and performing arts sectors. I founded Improv4Business in 2017 to coach corporate clients on presentation and public speaking using acting, improvisation, and psychological techniques. I completed my MSc in Psychology in 2020 and recently earned my PhD in Performance Psychology, specializing in public speaking anxiety and performing under pressure. My work involves designing and delivering tailored training programs, coaching executives, and conducting presentation skills assessments for various clients including ITV, Kenwood, and Computacenter. Alongside this, I freelance as an acting coach and director, providing masterclasses and private coaching, helping students successfully gain acceptance to prestigious drama schools. I enjoy staying fit, performing regularly in improv theatre, and exploring literature on psychology and human performance.

Available to hire

I am a highly motivated and experienced performance coach with over 18 years of experience across corporate, education, and performing arts sectors. I founded Improv4Business in 2017 to coach corporate clients on presentation and public speaking using acting, improvisation, and psychological techniques. I completed my MSc in Psychology in 2020 and recently earned my PhD in Performance Psychology, specializing in public speaking anxiety and performing under pressure.

My work involves designing and delivering tailored training programs, coaching executives, and conducting presentation skills assessments for various clients including ITV, Kenwood, and Computacenter. Alongside this, I freelance as an acting coach and director, providing masterclasses and private coaching, helping students successfully gain acceptance to prestigious drama schools. I enjoy staying fit, performing regularly in improv theatre, and exploring literature on psychology and human performance.

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Experience Level

Work Experience

Founder and Managing Director at Improv4Business
March 1, 2017 - Present
Provide client consultations to assess training needs, design tailored training programs, and deliver training sessions and coaching focused on presentation and public speaking skills. Clients include ITV, Kenwood, Computacenter, and Sovereign. Responsible for providing presentation skills assessments and coaching C-Level executives.
Freelance Acting Coach, Facilitator and Director at Various Companies
May 1, 2007 - Present
Deliver masterclasses in puppetry, Shakespeare, stagecraft, improvisation, and audition techniques for clients including Holyport College and St Andrews School. Provide private coaching for students undertaking LAMDA examinations and drama school auditions, successfully supporting admissions to prestigious conservatoires and drama schools. Direct and assistant direct various theatre productions with recognition including NODA nominations and wins.

Education

PhD in Performance Psychology at Bangor University
September 1, 2020 - May 1, 2024
MSc in Psychology (Distinction) at BPP University
September 1, 2019 - July 1, 2020
BA (Hons) Acting at Guildford School of Acting
September 1, 1999 - July 1, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Professional Services, Media & Entertainment, Consumer Goods, Travel & Hospitality, Energy & Utilities, Computers & Electronics, Retail