Senior Marketing Executive at Global Catering Services

Led branding initiatives, content creation, CRM, and marketing campaigns; established a monthly newsletter; built brand guidelines and a structured marketing plan; elevated brand perception, improved Google ratings, and secured industry recognition including BBC Good Food Award 2023, Urban Treasures of Abu Dhabi 2023, and Fact Magazine 2023.

Senior Marketing Executive at Global Catering Services

Established a monthly internal newsletter, led cross-division communications, and launched multi-market campaigns for UAE, Bahrain, KSA, Qatar and Egypt. Responsibilities included branding/rebranding, social media management, creative directing, copywriting, content creation, advertising and events management. Achievements included elevating brand presence across six brands and earning recognition such as awards for sustained marketing impact.

IMC Executive at Tawzea Distribution & Logistics

Managed market research, data collection & analysis; led multi-region marketing initiatives across UAE, Bahrain, KSA, Qatar and Egypt; developed go-to-market campaigns, branding/rebranding, social media management, creative direction, copywriting, content creation, advertising and events; owned CRM strategy and training.

IMC Executive at Tawzea Distribution & Logistics

Experience managing market research, data collection and analysis; executed market research for multiple projects, new product lines and subsidiary companies in the pre-launch stage. Led digital marketing planning, social media marketing, content creation and CRM initiatives; tracked performance across campaigns and improved Google rankings for brand visibility.

Social Media Marketing at Citruss TVC

Copywriting for social media platforms such as Facebook, Instagram, Twitter, and TikTok. Created detailed social media content plans with preset sequencing and timing of posts. Cross-referenced online products with in-stock items to ensure accurate product promotions.

IMC Executive at Tawzea Distribution & Logistics

Worked on market research for several projects and new product lines at pre-launch stage. Managed brand execution including creative briefs, social media planning, content publishing, and social media insights reporting for multiple accounts. Collaborated with PMO in vendor registration, acquiring new accounts, legal contracts, and tracking departmental performance. Created full branding guidelines and implemented new design approach to improve internal workflow. Elevated brand's Google rating from 1.3 to 3.4 in initial phase. Successfully managed events for the mother company and subsidiaries.

Senior Marketing Executive at Global Catering Services

Managed multiple regional accounts for leading F&B brands across UAE, Bahrain, KSA, Qatar, and Egypt. Led day-to-day marketing initiatives and management of three local brands in UAE. Expertise includes market research, strategic planning, branding/rebranding, social media management, creative directing, copywriting, content creation, advertising, and events management. Developed and executed strategic media plans across traditional and digital platforms. Negotiated with media vendors to secure optimal rates and placements, managing media budgets efficiently. Conducted audience data analysis and media trend research. Led cross-functional collaborations and served as primary contact for external stakeholders. Established employee monthly newsletter, successfully launched campaigns, and led grand opening event projects. Won multiple industry awards related to brand management and campaigns. Uplifted social media engagement and managed a test marketing initiative improving Google ratings

Social Media Marketing at Citruss TVC

Created detailed social media content plans and copywriting for platforms such as Facebook, Instagram, Twitter, and TikTok. Ensured timely posting and coordinated inquiries and social media insights reports for all accounts.

IMC Executive at Tawzea Distribution & Logistics

Planned and implemented social media marketing strategies and created content plans including copywriting for multiple social media platforms. Executed detailed social media content schedules and coordinated product cross-referencing with online stock. Managed creative teams and workflows, improving efficiency and reducing design execution time. Managed brand guidelines and design frameworks, contributing to significant improvements in brand Google ratings from 1.3 to 3.4 in the initial phase.

Senior Marketing Executive at Global Catering Services

Managed multiple regional accounts for leading F&B brands across UAE, Bahrain, KSA, Qatar, and Egypt, and led day-to-day marketing initiatives for three local UAE brands. Specialized in market research, strategic planning, branding/rebranding, social media management, creative directing, copywriting, content creation, advertising, and event management. Developed and executed strategic media plans across traditional and digital platforms. Negotiated with media vendors to secure optimal rates and placements, efficiently managing media budgets. Conducted audience data analysis and media trend research to enhance targeting strategies. Led cross-functional collaboration with creative, production, and digital teams to execute integrated marketing campaigns. Served as the primary point of contact for external stakeholders, aligning marketing initiatives with business objectives. Achievements include establishing a monthly employee newsletter, successfully launching campaigns, leading grand op

Marketing & Advertising at Burjeel Day Surgery Center

Implemented several marketing strategies including banners, roll-ups, sample gifts, flyers, and danglers. Managed brand advocacy campaigns targeting new customers with copywriting across campaigns related to cosmetics, nutrition, dental, and pediatrics. Coordinated events including entertainment, catering, and media coverage organizations.