Available to hire
I am an experienced communications professional with over 25 years of expertise in technology, creative management, B2B, relationship crafting, storytelling, and public speaking. My passion lies in helping people become more productive by creating precise and powerful communication tools. Throughout my career, I have successfully increased sales, improved customer satisfaction, and boosted brand engagement through strategic marketing and communication initiatives.
I have extensive experience in designing and implementing comprehensive marketing strategies including SEO, online advertising, email campaigns, and trade show materials. I excel in delivering outstanding customer service, managing CRM platforms, and leading multimedia projects. My focus is on elevating brand presence and driving measurable results through innovative communication solutions.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Work Experience
Contract Position at Smith Case, Inc
August 31, 2025 - August 19, 2025Worked as an experienced communications professional in Winston Salem, NC, focusing on technology, creative management, B2B, storytelling, and public speaking. Increased sales by 20% through targeted prospecting and effective customer management. Designed and implemented comprehensive marketing strategies including SEO, online advertising, email campaigns, and tradeshow materials. Produced a redesign of the company website. Delivered outstanding customer service, resulting in a 15% increase in customer satisfaction ratings. Produced 15 monthly SEO-optimized news articles, increasing web traffic and user interaction by over 30%. Led development and execution of corporate and social communications to elevate brand engagement. Directed photo and video content creation for senior living communities, delivering impactful visuals for digital and print use. Developed strategic communication plans supporting key departments like Human Resources, Philanthropy, and Information Technology.
Marketing & Communications Coordinator at Kintura (Formerly Brightspire)
January 31, 2025 - August 19, 2025Coordinated marketing and communications efforts for the company, including branding campaigns, SEO performance improvements, and engagement rate increases. Designed and managed two company websites, producing a 59% increase in lead conversions. Directed creation and launch of a branding initiative that led to $1 million in increased revenue and a 40% boost in brand engagement. Directed multimedia projects for community-focused initiatives such as award ceremonies and leadership recognition. Partnered with external agencies to create innovative promotional materials that enhanced brand visibility.
Lead Graphic Designer at Dominion Sign Co.
August 31, 2021 - August 19, 2025Delivered over 125 innovative design projects using Adobe Creative Suite, HTML, and CSS to enhance company branding initiatives. Collaborated with medical marketing teams during COVID-19 to create effective public health messaging. Partnered with executives to develop visual content for corporate presentations, enhancing stakeholder engagement. Designed, created, and maintained visual materials for the theatre season and stewardship fiscal plan. Developed marketing plans for theatre productions and community events. Served as lead public relations contact for productions and community outreach events. Managed a large donor database, fundraising efforts, and volunteer coordination.
Interim Community Relations Manager at The Little Theatre of Winston
June 30, 2018 - August 19, 2025Increased downtown visitors by 40% through direct customer service and public relations. Directed branding campaigns, including banners, resale items, and social media presence. Created and maintained promotional materials including newsletters, town merchant databases, and digital billboards. Managed marketing logistics for the annual 'Spring Folly' town festival with attendance of 40,000 people. Facilitated monthly marketing meetings with town officials and volunteers.
Director of First Impressions at Health Link Chiropractic
May 31, 2022 - August 19, 2025Delivered exceptional front-line customer service to a practice serving over 3,000 patients, ensuring positive client experiences. Maintained and updated CRM systems, ensuring accuracy of patient records and streamlined appointment scheduling. Trained and guided new staff on customer service and administrative procedures, improving overall team efficiency. Improved production timelines by 20% through effective workflow optimization.
Communications Committee Co-Chair at Kernersville Kiwanis Chapter
January 1, 2014 - PresentActive member of the communication committee contributing to local community outreach and engagement since 2014.
Contract Position at Smith Case, Inc
August 31, 2025 - August 19, 2025Served as a communications professional focusing on technology, creative management, B2B, storytelling, and public speaking. Increased sales by 20% through targeted prospecting and effective customer management. Designed and implemented comprehensive marketing strategies including SEO, online advertising, email campaigns, and trade show materials. Produced company website redesign and delivered outstanding customer service resulting in a 15% increase in customer satisfaction ratings. Produced 15 SEO-optimized news articles monthly, increasing web traffic and user interaction by over 30%. Led corporate and social communications to elevate brand engagement. Directed photo/video content creation for six senior living communities delivering impactful visuals for digital and print use. Developed strategic communication plans supporting Human Resources, Philanthropy, and Information Technology departments.
Marketing & Communications Coordinator at Kintura (Formerly Brightspire)
January 31, 2025 - August 19, 2025Coordinated marketing and communications activities, managing SEO, branding campaigns, social media presence, and content creation. Recognized as ‘Project of the Year’ in 2023 by Brightspire leadership. Launched branding campaigns across six platforms, achieving a 75% improvement in SEO performance and engagement rates. Designed and managed two company websites, producing a 59% increase in lead conversions. Directed multimedia projects for community-focused initiatives, including award ceremonies and leadership recognition events.
Marketing & Communications Coordinator at Brightspire
July 31, 2024 - August 19, 2025Implemented marketing strategies to improve clinic visibility and patient referrals by 19%. Delivered exceptional front-line customer service to a practice serving over 3,000 patients, ensuring positive client experiences. Maintained and updated CRM systems ensuring accuracy of patient records and streamlined appointment scheduling. Trained and guided new staff on customer service and administrative procedures to improve overall team efficiency. Improved production timelines by 20% through effective workflow optimization. Delivered over 125 innovative designs using Adobe Creative Suite, HTML, and CSS enhancing company branding initiatives. Collaborated with medical marketing teams during COVID-19 to create effective public health messaging. Developed visual content for corporate presentations, enhancing stakeholder engagement. Designed and maintained visual materials for theatre seasons and stewardship fiscal plans. Developed marketing plans for theatre productions and community events
Downtown Marketing Developer Engagement at Kernersville Chamber of Commerce
June 30, 2017 - August 19, 2025Increased total downtown visitors by 40% through direct customer service and public relations. Directed branding campaigns including banners, resale items and social media presence. Created and maintained promotional materials such as newsletters, town merchant databases and digital billboards. Managed marketing logistics of “Spring Folly,” an annual town festival attended by 40,000 people. Facilitated monthly marketing meetings with town officials and volunteers.
Interim Community Relations Manager at The Little Theatre of Winston
June 30, 2018 - August 19, 2025Managed community relations for the theatre including public outreach and event coordination.
Lead Graphic Designer at Dominion Sign Co.
August 31, 2021 - August 19, 2025Delivered over 125 innovative graphic designs using Adobe Creative Suite, HTML, and CSS enhancing company branding initiatives.
Director of First Impressions at Health Link Chiropractic
May 31, 2022 - August 19, 2025Delivered exceptional front-line customer service to maximize patient experience and satisfaction.
Contract Position at Smith Case, Inc
August 31, 2025 - August 19, 2025As a Contract Position holder in Winston Salem, NC, I leveraged my 25+ years of communications expertise in technology, creative management, B2B, story crafting, and public speaking. I increased sales by 20% through targeted prospecting and effective customer management. Designed and implemented comprehensive marketing strategies including SEO, online advertising, email campaigns, and trade show materials. Produced company website redesign and increased customer satisfaction by 15% through outstanding service. Managed SEO-optimized content, enhancing user interaction by over 30%. Led corporate and social communications to elevate brand engagement, directing multimedia content creation for senior living communities. Developed strategic communication plans supporting key departments and launched branding campaigns achieving a 75% improvement in SEO performance. Directed multiple branding initiatives resulting in $1 million revenue increase and 40% brand engagement boost. Partnered with e
Marketing & Communications Coordinator at Kintura (Formerly Brightspire)
January 31, 2025 - August 19, 2025Coordinated marketing and communications efforts at Kintura in Colfax, NC. Executed marketing plans supporting clinic visibility improvements and patient referrals. Delivered exceptional front-line customer service to practices serving over 3,000 patients, ensuring positive client experiences. Maintained and updated CRM systems to ensure accuracy and efficient appointment scheduling. Trained new staff on customer service and administrative procedures, improving team efficiency. Delivered over 125 innovative designs using Adobe Creative Suite, HTML, and CSS, enhancing company branding initiatives. Collaborated with medical marketing teams during COVID-19 to generate effective public health messaging. Developed visual content for corporate presentations, improving stakeholder engagement. Designed and maintained visual materials for theatre season and stewardship fiscal plan. Developed marketing plans for theatre productions and community events. Served as lead public relations contact fo
Marketing & Communications Coordinator at Brightspire
July 31, 2024 - August 19, 2025Provided marketing and communication services at Brightspire in Colfax, NC, focusing on SEO strategy mastery and lead generation. Recognized as 'Project of the Year' by the Leadership Academy in 2023. Developed and executed branding campaigns across six platforms, achieving a 75% improvement in SEO performance and engagement rates. Designed and managed two company websites, producing a 59% increase in lead conversions. Directed multimedia projects for community-focused initiatives, including award ceremonies and leadership recognition. Partnered with external agencies to create innovative promotional materials, enhancing brand visibility.
Director of Sales and Marketing at Kernersville Chamber of Commerce
June 30, 2017 - August 19, 2025Led branding campaigns, including banners, resale items, and social media presence. Increased total downtown visitors by 40% through direct customer service and public relations. Managed promotional materials including newsletters, merchant databases, and digital billboards. Orchestrated marketing logistics for the annual "Spring Folly" town festival attended by 40,000 people. Facilitated monthly marketing meetings with town officials and volunteers. Received the “Power of Attitude” award from Elon University Technology Department and multiple awards recognizing commitment to student research and faculty service.
Lead Graphic Designer at Dominion Sign Co.
August 31, 2021 - August 19, 2025Designed and delivered graphic design projects, enhancing company branding using Adobe Creative Suite, HTML, and CSS. Worked on client branding and promotional materials ensuring high-quality visual content.
Interim Community Relations Manager at The Little Theatre of Winston
June 30, 2018 - August 19, 2025Managed community relations, public outreach, and led multimedia projects including visual materials for theatre seasons and stewardship campaigns. Served as lead public relations contact for community outreach events.
Director of First Impressions at Health Link Chiropractic
May 31, 2022 - August 19, 2025Delivered exceptional front-line customer service and coordinated patient appointments and administrative activities to improve client experiences.
Education
Bachelor of Arts at Elon University
January 1, 1998 - January 1, 2002Bachelor of Arts, Corporate Communications, Conflict Mediation at Elon University
January 1, 1998 - January 1, 2002Bachelor of Arts at Elon University
January 1, 1998 - January 1, 2002Qualifications
Mastering SEO Strategy
January 1, 2025 - August 19, 2025Lead Generation
January 1, 2025 - August 19, 2025Leadership Academy
January 1, 2023 - August 19, 2025Mastering SEO Strategy
January 1, 2025 - August 19, 2025Lead Generation
January 1, 2025 - August 19, 2025Leadership Academy
January 1, 2023 - August 19, 2025Mastering SEO Strategy
January 1, 2025 - August 19, 2025Lead Generation
January 1, 2025 - August 19, 2025Leadership Academy
January 1, 2023 - August 19, 2025Industry Experience
Computers & Electronics, Healthcare, Media & Entertainment, Non-Profit Organization, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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