I am a Senior Art Director with over 25 years of experience delivering high-impact print and digital design solutions for corporate marketing teams, advertising agencies, and freelance clients. I excel at managing projects from concept through completion and have proven expertise in branding, typography, layout design, and visual storytelling across multiple media platforms. Skilled in Adobe Creative Suite, QuarkXPress, and Microsoft Office, I balance creative vision with strategic business goals. I have a strong record of founding and leading design firms, collaborating with cross-functional teams, and developing integrated campaigns that consistently exceed client goals.

Jim Koscak

I am a Senior Art Director with over 25 years of experience delivering high-impact print and digital design solutions for corporate marketing teams, advertising agencies, and freelance clients. I excel at managing projects from concept through completion and have proven expertise in branding, typography, layout design, and visual storytelling across multiple media platforms. Skilled in Adobe Creative Suite, QuarkXPress, and Microsoft Office, I balance creative vision with strategic business goals. I have a strong record of founding and leading design firms, collaborating with cross-functional teams, and developing integrated campaigns that consistently exceed client goals.

Available to hire

I am a Senior Art Director with over 25 years of experience delivering high-impact print and digital design solutions for corporate marketing teams, advertising agencies, and freelance clients. I excel at managing projects from concept through completion and have proven expertise in branding, typography, layout design, and visual storytelling across multiple media platforms.

Skilled in Adobe Creative Suite, QuarkXPress, and Microsoft Office, I balance creative vision with strategic business goals. I have a strong record of founding and leading design firms, collaborating with cross-functional teams, and developing integrated campaigns that consistently exceed client goals.

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Work Experience

Senior Art Director / Graphic Designer at Balance Point Creative
May 1, 2016 - Present
Founded and led a design firm serving 15+ clients across the U.S. Delivered over 7,000 projects including branding, rebranding, website design, print and digital advertising, social media, and email marketing. Built long-term client relationships and collaborated with 47 cross-functional teams to develop integrated campaigns. Increased average revenue by 30% over five years and saved clients significant hiring costs. Redesigned a major client's website improving web traffic by 17% and co-designed a restaurant mascot boosting customer traffic by 65%. Streamlined vendor partnerships to enhance project efficiency by 25%.
Art Director / Lead Graphic Designer at Design 9 Creative Group
May 1, 2016 - August 19, 2025
Established a creative agency specializing in high-end graphic design with corporate communications, retail marketing, and national publication experience. Secured 30+ clients within two years, increasing revenue by nearly 500%. Designed over 15 logos and developed branding strategies for local and national businesses. Increased conversion rates by 15% and customer satisfaction by 20% through client feedback incorporation. Produced over 15,000 digital assets for multi-platform campaigns and increased sales revenue by 25% over three years for a national automotive marketing agency. Led a complete rebranding campaign resulting in significant revenue growth and a new branch location.
Marketing Designer Specialist at Jenne Distributors
July 1, 2010 - August 19, 2025
Led print and digital design for corporate communications hardware, servers, and VOIP devices supporting 22 sales representatives. Designed high-impact email marketing campaigns for clients including Lenovo, Avaya, Cisco, and Dell, increasing brand engagement and sales. Most sought-after graphic designer on the team with a 30% higher sales conversion rate in email designs. Coordinated with print vendors for quality production and partnered with content creators and developers to ensure cohesive marketing materials. Managed multiple design projects under tight deadlines.
Senior Graphic Designer / Print Manager at Scriptype Publishing
October 1, 2008 - August 19, 2025
Sole graphic designer responsible for all advertisements and the production of seven community magazines monthly. Managed full layout and production processes, meeting tight deadlines with high quality. Oversaw press checks as Print Manager ensuring standards prior to printing. Collaborated with editors and advertisers to deliver engaging, readable publications. Maintained and updated the company website and mentored junior designers. Averaged 40 camera-ready advertisements daily supporting five sales representatives.
Senior Graphic Designer / Production Manager / Graphics Department Manager at Robertson & Markowitz Advertising
June 30, 2006 - August 19, 2025
Led a graphics team producing print brochures, billboards, and packaging for beauty product lines. Managed production processes ensuring quality and timely delivery. Trained and guided junior designers in design principles and desktop publishing. Provided daily progress reports to Creative Director and owners, and engaged in client meetings to build relationships. Coordinated design and production timelines for efficient workflow.
Senior Graphic Designer and Art Director at Pearle Vision and Luxottica Retail
January 1, 2006 - August 19, 2025
Provided in-house graphic design for corporate marketing and training departments, reducing agency costs by over $300,000 annually. Designed monthly franchisee newsletters and redesigned benefits enrollment materials for better usability. Developed a construction department handbook for new store openings. Expanded design responsibilities across departments with recognition for creativity and efficiency. Led photography of over 50,000 eyewear frames and contributed to smooth operational transition post-acquisition.
Graphic Designer / Typography Specialist at Point to Point Communications
May 1, 2002 - August 19, 2025
Worked under two art directors transforming mockups into finished designs with expert typography skills. Delivered visually compelling work that enhanced brand presence while ensuring high readability and design standards. Maintained and updated the company website and mentored junior designers. Produced an average of 40 camera-ready advertisements daily supporting sales representatives.
Lead Graphic Designer and Art Department Manager at Sun Newspapers
April 1, 2000 - August 19, 2025
Managed camera-ready ad creation for 27 weekly newspapers in a fast-paced environment supporting 46 sales representatives and 5 managers. Supervised a team of four designers and delivered high-quality designs under tight deadlines. Collaborated closely with sales teams to tailor designs to client needs. Hired, trained, and mentored junior designers ensuring department quality standards.
Senior Art Director / Graphic Designer at Balance Point Creative
May 1, 2016 - Present
Founded and led a design firm serving over 15 clients nationwide as a Senior Graphic Designer and Art Director. Delivered high-impact branding, website design, print and digital advertising, social media, and email marketing projects. Managed more than 7,000 projects using Adobe Creative Suite, maintaining brand consistency. Collaborated with cross-functional teams to develop integrated campaigns exceeding client goals. Expanded client portfolio across multiple industries, increasing average revenue by 30%. Improved project efficiency by streamlining vendor partnerships and enhanced client brand recognition with innovative design solutions.
Art Director / Lead Graphic Designer at Design 9 Creative Group
May 1, 2016 - August 19, 2025
Leveraged extensive experience to establish a successful creative agency specializing in high-end graphic design. Secured over 30 clients in two years, growing revenue significantly. Designed logos, branding strategies, and over 15,000 digital assets for print and online campaigns. Increased client conversion rates and customer satisfaction by refining design processes and incorporating feedback. Led rebranding efforts for a law firm, driving revenue growth and expansion. Provided strategic marketing solutions to a national automotive agency resulting in increased sales.
Marketing Designer Specialist at Jenne Distributors
July 1, 2010 - August 19, 2025
Managed print and digital marketing designs for corporate communications hardware and VOIP devices. Designed print ads, email campaigns, and promotional materials for major brands like Lenovo, Avaya, Cisco, and Dell. Delivered top-performing email designs with high sales conversion rates. Acted as primary liaison with print vendors ensuring quality production and timely delivery. Collaborated with content creators for cohesive marketing experiences and managed multiple projects under tight deadlines.
Senior Graphic Designer / Print Manager at Scriptype Publishing
October 1, 2008 - August 19, 2025
Sole Graphic Designer responsible for designing advertisements and producing seven community magazines monthly. Managed layout and production within tight timeframes while ensuring quality and visual appeal. Served as Print Manager overseeing press checks and final print approvals. Collaborated closely with editors and advertisers to meet deadlines. Mentored junior designers and maintained the company website for visual consistency and usability.
Senior Graphic Designer / Production Manager / Graphics Department Manager at Robertson & Markowitz Advertising
June 30, 2006 - August 19, 2025
Led graphics department, managing a team of three designers in producing printed brochures, billboards, and packaging for beauty product lines. Oversaw production timelines ensuring high-quality and timely delivery. Trained junior designers in design principles and desktop publishing. Acted as client liaison through in-person meetings to build relationships and understand needs. Maintained clear communication between creative and production teams.
Senior Graphic Designer and Art Director at Pearle Vision and Luxottica Retail
January 1, 2006 - August 19, 2025
Provided in-house graphic design reducing agency reliance and saving over $300,000 annually. Designed monthly franchisee newsletters and streamlined benefits enrollment processes. Created construction department handbook for new location openings. Led photography of eyewear frames for catalogs and supported multiple departments with design needs. Recognized for excellence leading to additional responsibilities and smooth transition to new ownership through training efforts.
Graphic Designer / Typography Specialist at Point to Point Communications
May 1, 2002 - August 19, 2025
Supported two art directors in transforming mockups into finished designs with expert typography skills learned from a hand typesetter. Produced visually compelling, readable materials enhancing brand presence. Maintained and updated company website and mentored junior designers. Delivered high volume of camera-ready advertisements daily to support sales representatives.
Lead Graphic Designer and Art Department Manager at Sun Newspapers
April 1, 2000 - August 19, 2025
Managed creation of camera-ready ads for 27 weekly newspapers in a fast-paced, deadline-driven environment. Led a team of four designers and collaborated directly with sales teams to meet advertising needs. Utilized multiple design software to produce high-quality ads. Hired and trained junior staff and maintained a perfect deadline track record over 3+ years.
Senior Art Director / Graphic Designer at Balance Point Creative
May 1, 2016 - Present
Founded and led a successful design firm serving 15+ clients nationwide as a Senior Graphic Designer and Art Director. Delivered branding, rebranding, website design, print and digital advertising, social media, and email marketing solutions. Completed 7,000+ projects with Adobe Creative Suite while maintaining brand consistency and design standards. Collaborated with 47 cross-functional teams to develop integrated campaigns that exceeded client goals. Increased average revenue by 30% over five years by expanding client portfolio. Delivered high-quality freelance graphic design, saving an automotive marketing firm $60,000 annually. Redesigned a major energy client's website, boosting new traffic by 17%. Streamlined vendor partnerships, increasing project efficiency by 25%. Co-designed a restaurant mascot increasing customer traffic by 65%.
Art Director / Lead Graphic Designer at Design 9 Creative Group
May 1, 2016 - August 19, 2025
Established a creative agency specializing in high-end graphic design, driving a nearly 500% revenue increase compared to previous roles. Secured 30+ clients within two years as an independent freelance designer. Designed 15+ logos and comprehensive branding strategies for local and national businesses. Increased conversion rates by 15% and customer satisfaction by 20% through client feedback incorporation and design optimization. Produced 15,000+ digital assets for marketing campaigns. Increased sales revenue by 25% in three years for a national automotive agency. Led complete rebranding of a law firm, contributing to revenue growth and a second branch opening.
Marketing Designer Specialist at Jenne Distributors
July 1, 2010 - August 19, 2025
Managed print and digital design for corporate communications hardware, servers, and VOIP devices. Supported 22 sales representatives by designing print ads, email blasts, and promotions using Adobe Creative Suite on Mac and PC. Created email marketing for top brands including Lenovo, Avaya, Cisco, and Dell, achieving a 30% higher sales conversion rate. Acted as primary liaison with print vendors ensuring quality, consistency, and timely delivery. Collaborated with content creators and developers to deliver cohesive marketing experiences. Managed multiple projects under tight deadlines, delivering high-quality assets on time and within budget.
Senior Graphic Designer / Print Manager at Scriptype Publishing
October 1, 2008 - August 19, 2025
Sole Graphic Designer responsible for designing all advertisements and producing seven community magazines monthly under tight deadlines. Managed full layout and production, often completing each magazine within a single day. Oversaw press checks ensuring high-quality print standards. Collaborated with editors and advertisers to meet deadlines while enhancing publication aesthetics. Maintained and updated company website for visual consistency and user experience. Mentored junior designers to sustain design quality. Designed an average of 40 camera-ready ads daily to support five sales representatives.
Senior Graphic Designer / Production Manager / Graphics Department Manager at Robertson & Markowitz Advertising
June 30, 2006 - August 19, 2025
Led a team of three designers supervising the design and production of brochures, billboards, and packaging for beauty product lines. Managed production timelines ensuring timely delivery of high-quality materials. Trained junior designers in graphic principles and desktop publishing. Coordinated with creative director and owners via daily status reports. Built client relationships through in-person meetings to understand business needs. Ensured efficient workflow and on-time project completion.
Senior Graphic Designer and Art Director at Pearle Vision and Luxottica Retail
January 1, 2006 - August 19, 2025
Provided in-house graphic design for corporate marketing and training, reducing agency dependence and saving over $300,000 annually. Designed monthly franchisee newsletters, improved usability of benefits enrollment forms, and authored a construction department handbook. Supported marketing and merchandising departments post-acquisition by Luxottica Retail. Led eyewear photography for product catalogs with over 50,000 frames. Delivered design excellence to Target Optical and Sears Optical marketing teams. Trained franchisee and marketing teams supporting smooth ownership transition.
Graphic Designer / Typography Specialist at Point to Point Communications
May 1, 2002 - August 19, 2025
Worked with art directors to transform mockups into finalized designs with expert-level typography training by a hand type setter. Delivered visually compelling, detail-oriented work enhancing brand presence. Maintained and updated company website for consistency and user experience. Mentored junior designers ensuring high-quality output. Produced 40 camera-ready advertisements daily to meet tight deadlines supporting sales representatives.
Lead Graphic Designer and Art Department Manager at Sun Newspapers
April 1, 2000 - August 19, 2025
Managed design and production of camera-ready ads for 27 weekly newspapers, working in a fast-paced environment supporting 46 sales representatives and five sales managers. Led a team of four designers, hired and mentored junior designers fostering professional growth. Utilized Quark XPress, Multi-Ad Creator 2, Adobe Photoshop, and Illustrator. Maintained perfect deadline track record during 3+ years of employment. Reported directly to V.P. of Marketing and Advertising.

Education

Bachelor of Fine Arts at University of Akron, Akron, Ohio
January 11, 2030 - May 1, 1995
Bachelor of Fine Arts at University of Akron, Akron, Ohio
January 11, 2030 - May 1, 1995
Bachelor of Fine Arts at University of Akron, Akron, Ohio
January 11, 2030 - May 1, 1995

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Energy & Utilities, Manufacturing