I am a data-driven marketing leader with over 20 years of experience driving growth for both B2B and B2C companies across various industries. My expertise lies in digital transformation, full-funnel performance marketing, and optimizing eCommerce operations. I take pride in leading high-performing teams and deploying innovative CRO initiatives that significantly improve website conversion rates and revenue growth. Throughout my career, I've successfully led marketing strategies in sectors including fintech, retail, consumer electronics, and hospitality SaaS. I am passionate about combining data-led decision-making with strong leadership to deliver triple-digit revenue gains, scalable marketing automation, and enhanced customer journeys. I thrive in dynamic environments where I can balance creativity with analytical rigor to exceed pipeline and business goals.…

Eileen Considine

I am a data-driven marketing leader with over 20 years of experience driving growth for both B2B and B2C companies across various industries. My expertise lies in digital transformation, full-funnel performance marketing, and optimizing eCommerce operations. I take pride in leading high-performing teams and deploying innovative CRO initiatives that significantly improve website conversion rates and revenue growth. Throughout my career, I've successfully led marketing strategies in sectors including fintech, retail, consumer electronics, and hospitality SaaS. I am passionate about combining data-led decision-making with strong leadership to deliver triple-digit revenue gains, scalable marketing automation, and enhanced customer journeys. I thrive in dynamic environments where I can balance creativity with analytical rigor to exceed pipeline and business goals.…

Available to hire

I am a data-driven marketing leader with over 20 years of experience driving growth for both B2B and B2C companies across various industries. My expertise lies in digital transformation, full-funnel performance marketing, and optimizing eCommerce operations. I take pride in leading high-performing teams and deploying innovative CRO initiatives that significantly improve website conversion rates and revenue growth.

Throughout my career, I’ve successfully led marketing strategies in sectors including fintech, retail, consumer electronics, and hospitality SaaS. I am passionate about combining data-led decision-making with strong leadership to deliver triple-digit revenue gains, scalable marketing automation, and enhanced customer journeys. I thrive in dynamic environments where I can balance creativity with analytical rigor to exceed pipeline and business goals.

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Skills

Experience Level

Facebook Ads
Expert
GA4
Expert
Google Ads
Expert
Google Drive
Expert
SEO
Expert
Microsoft Excel
Expert
Microsoft Powerpoint
Expert
YouTube
Expert
Email Marketing
Expert
SEMrush
Expert
Salesforce
Expert
SaaS
Expert
Power BI
Expert
Facebook API
Expert
HubSpot
Intermediate
Magento
Intermediate
Jasper
Intermediate
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Language

English
Fluent

Work Experience

Vice President, Head of Marketing at Elevate Credit, Inc.
June 13, 2022 - May 2, 2025
Led the marketing strategy for a fintech online lending platform serving subprime consumers and B2B partners. Achieved 300% growth in new applications and reduced customer acquisition cost by 15% through overhauls in paid media, SEO, and AI-powered content. Enhanced ROI by 35% using full-funnel performance measurement. Improved B2B partner retention by 30% and expanded affiliate pipeline by developing lifecycle content and marketing automation. Owned end-to-end website strategy including UX, conversion rate optimization, and infrastructure improvements, raising site conversion rate by 200 basis points.
Senior Director, eCommerce & Marketing at Conn’s HomePlus
June 17, 2019 - June 3, 2022
Drove 171% eCommerce growth and increased financing by over 20% via integration of online and in-store strategies and streamlining the credit funnel. Boosted email revenue by 45% and lowered customer acquisition costs through new technology implementations. Led SEO efforts for over 100,000 SKUs, optimized user experience, and enhanced site speed and architecture.
Senior Manager, Demand Gen Marketing at Samsung Electronics America
March 26, 2018 - June 7, 2019
Delivered over $35 million in revenue from integrated digital marketing campaigns involving partners like Netflix, Twitch, and ESPN. Improved media efficiency by 28% through A/B testing and agile execution. Led more than 10 global product launches and SEO initiatives to elevate category visibility and brand alignment.
Senior Director, Digital Marketing & UX at Sears Holdings
December 13, 2010 - May 19, 2017
Achieved over 20% growth in performance marketing and a 30% lift in organic traffic across Sears.com and Kmart.com. Led the digital transition from print to search and remarketing, expanding reach in B2B2C marketplaces and preparing the platform for marketplace readiness.
Director, Online Marketing & UX at TravelCLICK
March 3, 2005 - December 13, 2010
Managed a portfolio exceeding $100 million across over 500 hotel clients in the hospitality SaaS space. Achieved consistent 10% annual growth and maintained 93% client renewal rate. Led technical support teams and reduced turnaround times while overseeing rebranding launches, attribution models, data integration, and marketing automations.

Education

BS, Business Management at Northern Illinois University, DeKalb IL
January 11, 2030 - August 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Consumer Goods, Software & Internet, Travel & Hospitality
    paper Non-Profit Rebrand Project

    Before launching campaigns or asking for contributions, we will start by building clarity and alignment through research and brand strategy. A strong, unified brand will guide every message, deepen trust with donors, and lay the foundation for sustainable growth.

    1. Clarify Mission & Values
      Define our Mission, Vision, and Core Values to lay a strong foundation.
    2. Identify Target Audience
      Understand who this non-profit organization serves, who supports, and messaging that resonates.
    3. Establish Visual Identity
      Develop consistent visuals and messaging, make your organization recognizable to supporters.

    Phase 1: Your Assessment
    1.1 Organizational Audit
    1.2 Stakeholder Analysis
    1.3 Market Research

    Phase 2: Your Mission
    2.1 Mission Clarification
    2.2 Target Audience Definition
    2.3 Value Proposition

    Phase 3: Your Brand Platform
    3.1 Brand Identity System
    3.2 Messaging Framework
    3.3 Content & Strategy