With over 17 years of experience, I specialize in crafting high-impact visual narratives that transform complex ideas into clear, compelling, and brand-aligned presentations for global brands. Fluent in English and Italian, I combine creative vision with strategic thinking to elevate corporate communication and storytelling. I am an entrepreneurial creative director and visual storyteller currently managing my own company. I thrive on exploring new ideas, leading creative teams, and delivering professional, innovative solutions across advertising, marketing strategy, and digital platforms. My passion extends to culture, art, and continuous learning beyond the professional realm.

Giancarlo Affri

With over 17 years of experience, I specialize in crafting high-impact visual narratives that transform complex ideas into clear, compelling, and brand-aligned presentations for global brands. Fluent in English and Italian, I combine creative vision with strategic thinking to elevate corporate communication and storytelling. I am an entrepreneurial creative director and visual storyteller currently managing my own company. I thrive on exploring new ideas, leading creative teams, and delivering professional, innovative solutions across advertising, marketing strategy, and digital platforms. My passion extends to culture, art, and continuous learning beyond the professional realm.

Available to hire

With over 17 years of experience, I specialize in crafting high-impact visual narratives that transform complex ideas into clear, compelling, and brand-aligned presentations for global brands. Fluent in English and Italian, I combine creative vision with strategic thinking to elevate corporate communication and storytelling.

I am an entrepreneurial creative director and visual storyteller currently managing my own company. I thrive on exploring new ideas, leading creative teams, and delivering professional, innovative solutions across advertising, marketing strategy, and digital platforms. My passion extends to culture, art, and continuous learning beyond the professional realm.

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Language

Italian
Fluent
English
Fluent
German
Beginner

Work Experience

Managing Partner and Creative Director at Hyper Responsa Sagl
January 1, 2020 - Present
Co-managing a company with multiple branches offering advisory in advertising, communication, marketing strategy, creativity, and technology including new technologies for online and POS. Developed a white label digital platform supporting online events like sales and music shows. Key clients include Credit Suisse, Petronas, Siemens Healthcare, and BNP Paribas.
Creative Director and Marketing Advisor at YouAreHere Milano S.r.l.
January 1, 2020 - August 20, 2025
Provided marketing and creative consulting to agencies and brands, supporting campaign development, integrated POS campaigns, and large-scale international events. Worked with internal and external teams to deliver creative and marketing strategies and assets. Key clients include Jimmy Choo, Johnnie Walker, Armani, Jeep, and Credit Suisse.
Marketing and Communication Manager at LuxuryLivingGroup
January 1, 2015 - August 20, 2025
Responsible for marketing and communication strategies for luxury brands such as FENDI Casa, Trussardi Casa, Bentley Home, focusing on trade and B2B marketing, flagship stores, exhibitions, and contracts. Managed a team and external suppliers, improving efficiency and productivity significantly.
Executive Creative Director at MAD S.r.l.
January 1, 2014 - August 20, 2025
Built and managed a creative team while overseeing creative strategy across campaigns, digital tools, events, POS activations, and corporate conventions. Delivered creative and marketing strategies for major clients including Puma, Nike, Adidas, and Red Bull.
Creative Director at Black Bean Games
January 1, 2010 - August 20, 2025
Managed the full process of video game development and publishing, coordinating marketing, communication, and POS packaging across multiple platforms and SKUs. Maintained strong relationships with license holders and led internal and external teams to support game releases.
Creative Director at Pulsar Communication S.r.l.
January 1, 2008 - August 20, 2025
Led creativity, strategy, and trade marketing for digital entertainment publishers in Italy. Managed campaigns, in-store activations, launches, roadshows, and PR events, supervising a small team and coordinating with the CEO.
Co-Founder and Art Curator at TheBag
January 1, 2008 - August 20, 2025
Co-founded and curated an urban redevelopment art project and gallery offering workspaces for young artists, creating a sustainable art collection, and supporting the art market through trade and exhibitions.
Art Director at Leader S.p.a.
January 1, 2006 - August 20, 2025
Co-managed creative strategy and communication for video game launches, covering B2B and trade marketing. Led brand refurbishment and managed seven nationwide magazines with video game content.
Art Director at Videogame.it
January 1, 2002 - August 20, 2025
Managed art direction for an online magazine focused on video games, including web layouts, advertising, and skins, working closely with developers and editorial management.
Graphic Designer at Mattoni Graphic Studio
January 1, 2001 - August 20, 2025
Handled various graphic design projects, gaining extensive knowledge of print processes and Adobe Creative Suite tools under the guidance of the studio owner.
Managing Partner and Creative Director at Hyper Responsa Sagl
January 1, 2020 - Present
Leading the company alongside a partner to develop new business opportunities in advertising, communication, marketing strategy, creativity, and technology. Delivered a white label digital platform called Wish To Be There supporting live streaming and virtual stage events with user-friendly interfaces. Main clients include Credit Suisse, Petronas, Siemens Healthcare, and BNP Paribas among others.
Creative Director and Marketing Advisor at YouAreHere Milano S.r.l.
January 1, 2020 - August 20, 2025
Provided creative and marketing consultancy to agencies and brands, managing internal and external teams for campaigns, events, digital strategies, and POS materials. Worked with clients like Jimmy Choo, Armani, Intel, Jeep, Nespresso, and Adidas. Delivered integrated campaign creative strategies and marketing assets.
Marketing and Communication Manager at LuxuryLivingGroup (FENDI Casa, Trussardi Casa, Bentley Home)
January 1, 2015 - August 20, 2025
Managed marketing and communication strategy for luxury brand house furniture lines including flagship stores, exhibitions, and trade/B2B marketing. Coordinated a small team and external suppliers, achieving significant productivity and proficiency improvements. Supported digital strategy development in collaboration with digital management.
Executive Creative Director at MAD S.r.l.
January 1, 2014 - August 20, 2025
Built and led a creative team from 2 to 12 professionals delivering creative strategies, campaigns, digital tools, roadshows, and corporate conventions. Responsible for creative direction and strategy for leading brands like Puma, Nike, Adidas, Diesel, and Red Bull from 2010 to 2014.
Creative Director at Black Bean Games
January 1, 2010 - August 20, 2025
Oversaw video game development and publishing cycle. Coordinated marketing, communication, and POS asset production for multi-platform game releases. Managed internal and external teams and maintained partnerships with licensees for titles such as SBK09, National Geographic Trivia, and WRC.
Creative Director at Pulsar Communication S.r.l.
January 1, 2008 - August 20, 2025
Led creative strategy and trade marketing for digital entertainment titles distributed in Italy. Managed a small internal team and implemented strategic marketing plans for video game releases including campaigns, in-store promotions, launch events, and roadshows.
Co-Founder / Art Curator at TheBag Milan
January 1, 2008 - August 20, 2025
Co-founded an art gallery and factory aimed at urban redevelopment and supporting young artists by providing free working spaces and creating art collections through trading. Focused on sustainability and local cultural market development.
Art Director at Leader S.p.a.
January 1, 2006 - August 20, 2025
Co-managed creative strategy and communication for video game titles launchings, covering marketing needs for B2B, trade, and consumer markets. Refurbished corporate brand image and co-managed nationwide magazine publications bundled with video games.
Art Director at Videogame.it
January 1, 2002 - August 20, 2025
Managed web layouts, advertising, skins, and online magazine art direction related to video games, working closely with editorial and development teams.
Graphic Designer at Mattoni Graphic Studio
January 1, 2001 - August 20, 2025
Executed various graphic design projects focusing on print processes and Adobe Creative Suite software under the supervision of an art director and artist.

Education

M.A. in Media Studies (Senior Year Student) at Università Cattolica Del Sacro Cuore di Brescia
January 1, 1999 - January 1, 2004
M.A. in Media Studies / Senior Year Student at Università Cattolica Del Sacro Cuore di Brescia
January 1, 1999 - January 1, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Retail, Media & Entertainment, Professional Services, Software & Internet, Gaming, Consumer Goods, Manufacturing