- Art Director
- Copywriter
- Creative Director
Giancarlo Affri
- Canobbio, Switzerland
- 4 projects
With over 17 years of experience, I specialize in crafting high-impact visual narratives that transform complex ideas into clear, compelling, and brand-aligned presentations for global brands.
About
With over 17 years of experience, I specialize in crafting high-impact visual narratives that transform complex ideas into clear, compelling, and brand-aligned presentations for global brands. Fluent in English and Italian, I combine creative vision with strategic thinking to elevate corporate communication and storytelling.
I am an entrepreneurial creative director and visual storyteller currently managing my own company. I thrive on exploring new ideas, leading creative teams, and delivering professional, innovative solutions across advertising, marketing strategy, and digital platforms. My passion extends to culture, art, and continuous learning beyond the professional realm.
- Joined August 2025
Skills· 15
Languages
- ItalianFluent
- EnglishFluent
- GermanBeginner
Industry experience
- Financial Services
- Retail
- Media & Entertainment
- Professional Services
- Software & Internet
- Gaming
- Consumer Goods
- Manufacturing
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Projects · 4
- Art Director
- Creative Director
- Creative Director
- Writer
- Art Director
- Content Strategist
- Copywriter
- +1
Work experience· 20 roles
Creative Director and Marketing Advisor · YouAreHere Milano S.r.l.Jan 2020 – Aug 2025 · 5 yrs 8 mos
Provided creative and marketing consultancy to agencies and brands, managing internal and external teams for campaigns, events, digital strategies, and POS materials. Worked with clients like Jimmy Choo, Armani, Intel, Jeep, Nespresso, and Adidas. Delivered integrated campaign creative strategies and marketing assets.
Managing Partner and Creative Director · Hyper Responsa SaglJan 2020 – Present · 6 yrs 11 mos
Leading the company alongside a partner to develop new business opportunities in advertising, communication, marketing strategy, creativity, and technology. Delivered a white label digital platform called Wish To Be There supporting live streaming and virtual stage events with user-friendly interfaces. Main clients include Credit Suisse, Petronas, Siemens Healthcare, and BNP Paribas among others.
Creative Director and Marketing Advisor · YouAreHere Milano S.r.l.Jan 2020 – Aug 2025 · 5 yrs 8 mos
Provided marketing and creative consulting to agencies and brands, supporting campaign development, integrated POS campaigns, and large-scale international events. Worked with internal and external teams to deliver creative and marketing strategies and assets. Key clients include Jimmy Choo, Johnnie Walker, Armani, Jeep, and Credit Suisse.
Managing Partner and Creative Director · Hyper Responsa SaglJan 2020 – Present · 6 yrs 11 mos
Marketing and Communication Manager · LuxuryLivingGroup (FENDI Casa, Trussardi Casa, Bentley Home)Jan 2015 – Aug 2025 · 10 yrs 8 mos
Marketing and Communication Manager · LuxuryLivingGroupJan 2015 – Aug 2025 · 10 yrs 8 mos
Executive Creative Director · MAD S.r.l.Jan 2014 – Aug 2025 · 11 yrs 8 mos
Executive Creative Director · MAD S.r.l.Jan 2014 – Aug 2025 · 11 yrs 8 mos
Education
M.A. in Media Studies (Senior Year Student) · Università Cattolica Del Sacro Cuore di Brescia1999 – 2004
M.A. in Media Studies / Senior Year Student · Università Cattolica Del Sacro Cuore di Brescia1999 – 2004
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